Lihpao Plaza
Shopping Mall for MAS
Lihpao Plaza is a shopping mall with story scenes constructed by art and technology. From the four major genes of life aesthetics, community service, family growth, and innovation, and entertainment, the theme of entertainment are to create a new experiential shopping mall. With the breakthrough of the topic space design gimmick to build six characteristics, namely "The Feast of jiufen", "He Feng Ri Li", "Liu Mang Wu", "The Secret Garden", "The Future World" and "The Vivid Food Court".
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Lihpao Plaza by Alex Chiang
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Shopping Mall by Alex Chiang
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Alex Chiang Lihpao Plaza
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Alex Chiang Shopping Mall
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MAS inc Design Team Photo
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MASBrand Logo
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Lihpao Plaza Shopping Mall Press Releases
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Lihpao Plaza Shopping Mall Media Articles
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Unique Properties
The site is on the northwestern corner of the Shanghai Hongqiao Central Business District, close to the open green belt and Hongqiao traffic hub,include Hongqiao airport and railway station. Lihpao Plaza is a shopping mall with story scenes constructed by Art and technology. From the four major genes of life aesthetics, community service, family growth and innovation and entertainment, the theme of entertainment is to create a new experiential shopping mall.
Tags
Immersive experience, Urban paradise, Humanities, nature, art, Technology
Production Technology
The main concept of project is based on the combination of art and technology. We choose the normal materials to satisfy the schedule and budget of the construction. With"happiness" as the theme,recreate the Taiwanese theme park of reminiscence by zigzag alleys, stairs and red lanterns. To transform Zen and Kyoto style creates the natural space by light, shadow and window grilles. Using the books and stairs create the cultural market. To create the recreational court by botanic elements and butterflies. Create a interactive smart space through new technologies such as "VR" and "3D interactive projection".
Design Challenge
1. The project belongs to the commercial design project of China's first-tier cities. How to create a shopping mall fitting the consumption structure of the city, and creating a memorable shopping space . 2. The limitations of the original structure of the existing building, such as low floor height, large beam height, the form of picking holes is not ideal, etc., how to design with the original framework as the guideline to continue the soft and beautiful space intention, showing the theme image of the shopping center that can be remembered.
Project Duration
The project design was started in April 2017 in Shanghai, China, and was completed in April 2018. The mall was opened in Nanyang, China in October 2019.
Operation Flow
The whole theme boutique business will from life aesthetics, community service, growth, innovation, entertainment four gene family, with the breakthrough of design methods to build multiple high space, creating six characteristic topic space, from planning to the layout of the formats and manuscript design, from the perspective of each consumer, the business line optimization, for commercial center to guide the rational flow of customers, satisfy consumers leisure, shopping and entertainment as a one-stop consumption demand.
Research
The site is on the northwestern corner of the Shanghai Hongqiao Central Business District, close to the open green belt and Hongqiao traffic hub(include Hongqiao airport and railway station). The project location is due to the regional investment strategy of the comprehensive consideration, emphasizes the combination of shopping and interactive experience, through to the regional division to redefine the spirit of the space, in order to increase consumer cognition and memory, is a kind of convenient shopping, entertainment.
Inspiration
From the perspective of modern urban park design, with the breakthrough of the topic space design gimmick to build six characteristics,named by The Feast of jiufen,He Feng Ri Li,Liu Mang Wu,The Secret Garden,The Future World,The Vivid Food Court and so on. From the perspective of each consumer, emphasizes the combination of shopping and spatial experience, to increase consumer's perception of place and memory. Create an experience space that can be perceived, read and remembered by consumers.
Image Credits
#1: Photographer Siye Zhang, The Feast of jiufen, 2019 #2: Photographer Siye Zhang, He Feng Ri Li, 2019 #3: Photographer Siye Zhang, Liu Mang Wu, 2019 #4: Photographer Siye Zhang, The Secret Garden, 2019 #5: Photographer Siye Zhang, The Future World, 2019
Project Overview
Lihpao Plaza Shopping Mall has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Alex Chiang was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work Lihpao Plaza Shopping Mall.
Alex Chiang Press Releases
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Lihpao Plaza: A New Experiential Shopping Mall in Nanyang, China
Introducing Lihpao Plaza, a groundbreaking shopping mall designed by Alex Chiang, offering an immersive and unique retail experience
Alex Chiang Newsroom
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