Wen Niang
Yellow Rice Wine for Shenzhen Wanshengtang Industry Co., Ltd
The whole glass bottle designed with an elegant curve. A spreading crane covers over 320 degree of bottle and all details is perfect which endows the wine with life and soul. Crane possesses a lofty position in oriental culture. The glass material differentiates the wine from its competitive brands, who are normally packed in ceramics. Through a modern package of the old wine, the package successfully drawn the young's attention and spread the Chinese culture of crane.
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Wen Niang by TIGER PAN
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Yellow Rice Wine by TIGER PAN
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TIGER PAN Wen Niang
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TIGER PAN Yellow Rice Wine
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Shenzhen Wanshengtang Industry Co LtdBrand Logo
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Wen Niang Yellow Rice Wine Press Releases
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Wen Niang Yellow Rice Wine Media Articles
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Unique Properties
Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
Tags
yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
Production Technology
The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
Design Challenge
How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
Project Duration
The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
Operation Flow
The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
Research
Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
Inspiration
A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
Image Credits
Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Project Overview
Wen Niang Yellow Rice Wine has been a Golden winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
TIGER PAN was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work Wen Niang Yellow Rice Wine.
TIGER PAN Press Releases
Attention press members and journalists: We offer a collection of press releases on TIGER PAN and their notable work, available for your unrestricted use. 27 press releases are now available for immediate access by journalists.
Introducing Wen Niang: A Modern Take on Chinese Yellow Rice Wine
Discover the innovative packaging design of Wen Niang, a modern interpretation of traditional Chinese yellow rice wine, crafted to draw the attention of younger consumers and spread the cultural significance of the crane.
TIGER PAN Newsroom
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