Flavour Funhouse
Underground Shopping Mall for New World Development Company Limited
The team filled the space with modern luxurious elegance. Under the high black metallic ceiling are three different floor tiles, including the hexagonal tiles that embody the charm of the Italian design, to demarcate different zones. The use of sliding doors in black grid for all shops gives the whole environment a homogeneous and timeless atmosphere. The materials were slick and sleek, a generous amount of space is dedicated to exhibit contemporary art pieces.
Download Press Kit № 103104
Download Press Kit № 103104 Underground Shopping Mall for New World Development Company Limited by K11 Musea to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Flavour Funhouse by K11 Musea
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Underground Shopping Mall by K11 Musea
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K11 Musea Flavour Funhouse
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K11 Musea Underground Shopping Mall
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New World Development Company LimitedBrand Logo
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Flavour Funhouse Underground Shopping Mall Press Releases
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Flavour Funhouse Underground Shopping Mall Media Articles
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Unique Properties
K11 aim to develop K11 MUSEA as Hong Kong most sophisticated museum retail space with millennial appeal, combining retail with a beguiling mix of craft, heritage, design and creativity. Thus, K11 constituted an artistic, theatrical spatial experience rather than a conventional shopping environment, where global millennials can come together to discover their muse.
Tags
Victoria Dockside, K11 Musea, car park design, retail, art, art mall
Production Technology
Designers filled the space with modern luxurious elegance. Under the high black metallic ceiling are three different floor tiles, including the hexagonal Cementine tiles that embody the charm of the Italian design, to demarcate different zones. The use of sliding doors in black grid for all shops gives the whole environment a homogeneous and timeless atmosphere. The materials were slick and sleek, a generous amount of space is dedicated to exhibit contemporary art pieces.
Design Challenge
Since the project is in the basement, the ceiling height is low because of architectural limitation. The team have tackled this issue by opening the ceiling to preserve the full height. All of the lights and decoration are secured by the metal grid, which create a chic diamond-shaped pattern on the ceiling. The lighting is warm and not particularly bright to achieve an intimate feeling in the common space, ensuring the shops on both sides are highlighted.
Project Duration
The project started in 2016 and finished in August 2019 in Hong Kong.
Operation Flow
The food court occupies nearly half of the space in B2 level. As walking through the shops, the customer will reach the Food Playground. The seating is different in wooden colours and the chair designs are specially tailored for diversified groups of customers: the four remarkable structural pillars are arranged as bar setting for individuals or couples; small tables of four are scattered around the long wooden table for big families and friends. The vibe is relaxing and vibrant.
Research
K11 team paid special attention to the arrangement of the seating. Conventionally the food courts aim at maximizing the number of seating to cater to the high traffic of customers. Here the team have studied the pattern of customers. As the site is located in the city center with numerous tourists, the customers usually come in as couple, family and groups of friends. Therefore the team have break up the seats with tables, benches or bars counter so that customer can enjoy their space as they like.
Inspiration
Taking inspiration from the Northern Galleria such in Italy with the iron and glass architecture, it is a balance of the homage to the past and the transit towards the future. Iron and glass architecture is predominant in the 19th century, paving a new trend of shopping space. The design has incorporated modernized feature of metal and glass for the shop front, creating a standard platform for the shops to present their brands personality while maintaining the unique DNA of the shopping mall.
Image Credits
Edmon Leong
Project Overview
Flavour Funhouse Underground Shopping Mall has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
K11 Musea was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Flavour Funhouse Underground Shopping Mall.
K11 Musea Press Releases
Media members, dive into our press releases on K11 Musea's work, ready for you to use and enhance your journalistic content. Unlock 4 press releases now, directly accessible to journalists.
Flavour Funhouse Unveiled at K11 Musea, Hong Kong
K11 Musea introduces Flavour Funhouse, an underground shopping mall, inspired by Italian architecture and designed to appeal to global millennials, combining retail with craft, heritage, design, and creativity.
K11 Musea Newsroom
Access K11 Musea Newsroom to delve into the world of top-tier design and accolades.
