Yongqing Fang Grand Theater Renovation

Exhibition for MAG studio

In recent years, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the beautiful old street in Guangzhou". Yongqing Fang islocated in Enning Road, the core area of old Guangzhou. As the Grand Theateris one of the landmarks of Yongqing Fang, the client expected to revitalizeit and make it serve as the investment promotion center of the whole renovation project. The project was finished in November in Guangzhou.

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Yongqing Fang Grand Theater Renovation by MAG studio

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Exhibition by MAG studio

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Yongqing Fang Grand Theater Renovation Exhibition Press Releases

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Yongqing Fang Grand Theater Renovation Exhibition Media Articles

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Unique Properties

Yongqing Fang islocated in Enning Road, the core area of old Guangzhou. In recent years, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". As the Grand Theateris one of the landmarks of Yongqing Fang, the client expected to revitalizeit and make it serve as the investment promotion center of the whole renovation project.

Tags

Renovation, old street, revitalize, exhibition, contrast

Production Technology

Main materials: wood veneer, white paint, rust-like paint spray, black aluminium panel, grey tile and stretch ceiling, etc.

Design Challenge

There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape.

Project Duration

The project started in September 2019 and finished in November 2019 in Guangzhou.

Operation Flow

There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape. Especially at night, the pedestrians on the street would be easily attracted by the indoor space when the light is on.

Research

Yongqing Fang islocated in Enning Road, once the core area of old Guangzhou. In recent years, however, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". And Enning Road is also the soul of Qilou buildings in Sai Kwan.As the Grand Theater is one of the landmarks of Yongqing Fang, the client expected to revitalize it and make it serve as the investment promotion center of the whole renovation project.

Inspiration

The designers used the contrast of the old and the new, the past and the present to renovate the interior space. At the same time, various elements like light and shadow, and reality and fantasy are applied into the design. In terms of space planning, boxes are used to form different functional divisions that can present changeable space structures while unifying the irregular spaces. The 1F is mainly used for project exhibitions. While the second floor is primarily designed for negotiation.

Image Credits

Image #1: Photographer Shi Guan Image #2: Photographer Shi Guan Image #3: Photographer Shi Guan Image #4: Photographer Shi Guan Image #5: Photographer Shi Guan Main image is Image #1, Optional Image #1 is Image #2, Optional Image #2 is Image #3, Optional Image #3 is Image #4, Optional Image #4 is Image #5

Project Overview

Yongqing Fang Grand Theater Renovation Exhibition has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Golden Recognition

MAG studio was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work Yongqing Fang Grand Theater Renovation Exhibition.

MAG studio Press Releases

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Yongqing Fang Grand Theater Renovation Unveiled by MAG studio

MAG studio revitalizes Yongqing Fang Grand Theater with a stunning exhibition space, blending old and new, reality and fantasy, in the heart of old Guangzhou

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