Anta

Office for Oatson Interior Design

The project is the headquater office for the sportswear brand Anta in Shanghai, China. The interior design was based on the client's needs of brand upgrading. With consice and smooth lines, the project features a palette of black, white, sliver and grey, an innovative use of the visual symbols, and an emphasis on the theme of building an international brand image.

Download Press Kit № 106420

Download Press Kit № 106420 Office for Oatson Interior Design by Oatson Interior Design to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At enterprise|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention enterprise|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. enterprise|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Anta by Oatson Interior Design

Download 1800 Pixels JPEG Image.

Office by Oatson Interior Design

Download 1800 Pixels JPEG Image.

Oatson Interior Design Anta

Download 1800 Pixels JPEG Image.

Oatson Interior Design Office

Download 1800 Pixels JPEG Image.

Oatson Interior DesignBrand Logo

Download 1800 Pixels JPEG Image.

Anta Office Press Releases

Availability alert: Press releases for Anta in languages including English.

Anta Office Media Articles

Ready for your features: articles on Anta in various languages, including Dutch, Turkish, Hindi, Korean, Japanese, Russian, Chinese (Mandarin), Arabic (Standard), Indonesian, Italian, German, French, Portuguese, Spanish and English.

Unique Properties

As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.

Tags

interior design, workplace, brand, modern, international

Production Technology

For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.

Design Challenge

The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.

Project Duration

The project started in May 2017 and finished in April 2019 in Shanghai, China.

Operation Flow

In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.

Research

In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.

Inspiration

The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.

Project Overview

Anta Office has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Oatson Interior Design.

Bronze Recognition

Oatson Interior Design was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Anta Office.

Oatson Interior Design Press Releases

Access a rich repository of press releases on Oatson Interior Design, offered to press and media professionals for unrestricted use in their stories. For immediate journalistic use: 1 press releases are available right now.

Anta Shanghai Headquarters: A Modern Office Design Reflecting Brand Strength and International Vision

Oatson Interior Design creates a cutting-edge office space for Anta's Shanghai headquarters, reflecting the brand's strength, speed, and beauty, while emphasizing its international strategy and special needs.

Oatson Interior Design Newsroom

Discover outstanding design and award-winning initiatives in the Oatson Interior Design Newsroom.