Anta
Office for Oatson Interior Design
The project is the headquater office for the sportswear brand Anta in Shanghai, China. The interior design was based on the client's needs of brand upgrading. With consice and smooth lines, the project features a palette of black, white, sliver and grey, an innovative use of the visual symbols, and an emphasis on the theme of building an international brand image.
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Anta by Oatson Interior Design
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Office by Oatson Interior Design
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Oatson Interior Design Anta
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Oatson Interior Design Office
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Anta Office Press Releases
Explore press materials for Anta, available in languages such as English.
Anta Office Media Articles
Explore our ready-to-use articles on Anta, available in multiple languages: Dutch, Turkish, Hindi, Korean, Japanese, Russian, Chinese (Mandarin), Arabic (Standard), Indonesian, Italian, German, French, Portuguese, Spanish and English, for your feature stories.
Unique Properties
As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
Tags
interior design, workplace, brand, modern, international
Production Technology
For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
Design Challenge
The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
Project Duration
The project started in May 2017 and finished in April 2019 in Shanghai, China.
Operation Flow
In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
Research
In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
Inspiration
The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
Project Overview
Anta Office has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Oatson Interior Design.
Bronze Recognition
Oatson Interior Design was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Anta Office.
Oatson Interior Design Press Releases
Our press releases on Oatson Interior Design and their work are made freely available for press members looking to add depth to their content. Unlock 1 press releases now, directly accessible to journalists.
Anta Shanghai Headquarters: A Modern Office Design Reflecting Brand Strength and International Vision
Oatson Interior Design creates a cutting-edge office space for Anta's Shanghai headquarters, reflecting the brand's strength, speed, and beauty, while emphasizing its international strategy and special needs.
Oatson Interior Design Newsroom
Access Oatson Interior Design Newsroom to delve into the world of top-tier design and accolades.
