Powering Safe and Easy Transport
The Fifth-Generation Waymo Driver

Powering Safe and Easy Transport for Waymo

Waymo’s technology, called the Waymo Driver, has the potential to save millions of lives and improve mobility for people and things. The fifth-generation Waymo Driver can be applied to multiple vehicle platforms, from cars to trucks, and power use cases across ride-hailing, trucking, local delivery, and personal car ownership. The latest system is more powerful than ever before and designed for scale, enabling safer and easier transportation for both people and goods.

YooJung Ahn 2021 Agency Platinum Press Kit № 111696

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The Fifth Generation Waymo Driver by YooJung Ahn
The Fifth Generation Waymo Driver by YooJung Ahn

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Powering Safe and Easy Transport by YooJung Ahn
Powering Safe and Easy Transport by YooJung Ahn

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YooJung Ahn The Fifth Generation Waymo Driver
YooJung Ahn The Fifth Generation Waymo Driver

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YooJung Ahn Powering Safe and Easy Transport
YooJung Ahn Powering Safe and Easy Transport

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WaymoBrand Logo
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Unique Properties

Waymo’s technology, called the Waymo Driver, has the potential to save millions of lives and improve mobility for people and things. The fifth-generation Waymo Driver can be applied to multiple vehicle platforms, from cars to trucks, and power use cases across ride-hailing, trucking, local delivery, and personal car ownership. The latest system is more powerful than ever before and designed for scale, enabling safer and easier transportation for both people and goods.

Tags

Mobility, self-driving, safety, AI, cars, trucks, vehicles, autonomous vehicles, ride-hailing, delivery

Production Technology

Materials: A diverse selection of materials like plastic, composites, glass, and metal

Design Challenge

The creative challenge is ensuring the design of the high-tech Waymo Driver remains human-centered. Our designers are tasked with packaging advanced technologies into a design that optimizes performance but also feels approachable to users. For example, we carefully curate the placement of our sensors and other technology on our cars and trucks to maximize safety and performance, while still making them look seamless on the vehicle.

Project Duration

Mountain View, CA

Operation Flow

The Waymo Driver’s latest hardware suite includes three sensing technologies—lidar, cameras, and radar. Our team designs these technologies to make them feel approachable to users, while still prioritizing safety and performance. For example, we added moving LEDs to our 360 lidar, so that it can include both Waymo branding and a personal identification symbol that acts as a mechanism for customers to identify which vehicle is theirs.

Inspiration

Traffic crashes cause 1.35 million deaths each year, and 94% of traffic crashes in the U.S. are caused by human error. While humans are susceptible to dangerous variables, the Waymo Driver doesn't get tired or angry, distracted, or drunk. The Waymo Driver’s latest hardware suite includes new, leading technologies that can be applied to everything from passenger vehicles to long-haul trucks, taking tangible steps to make our roads dramatically safer.

Project Overview

The Fifth-Generation Waymo Driver Powering Safe and Easy Transport has been a Platinum winner in the Robotics, Automaton and Automation Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.

Image Credits

For design images and photos please credit YooJung Ahn.

 Award Logo
Platinum Recognition

YooJung Ahn was recognized with the coveted Platinum A' Design Award in 2021, a testament to excellence of their work The Fifth-Generation Waymo Driver Powering Safe and Easy Transport.

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The Fifth-Generation Waymo Driver Unveiled by YooJung Ahn

YooJung Ahn introduces the fifth-generation Waymo Driver, revolutionizing transportation safety and efficiency


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