Lifelong Online
E-commerce Website for Lifelong Online
Centrick set in place a brand guideline that matched speed with aesthetics. A clean and minimal style of photography was used to simply showcase the core of every product while reducing the deliberate clutter around them. It enabled them to shoot 130 products, catalogued in 300 shots, in just 32 hours. This rapid photography system enabled real time communication, a mandate for e-commerce. To maximize performance they took an extreme approach and challenged the very core of the platforms. A consolidated and integrated design approach was used to create this online destination.
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Lifelong Online by Roy Menezes
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E commerce Website by Roy Menezes
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Roy Menezes Lifelong Online
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Roy Menezes E commerce Website
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Lifelong Online E-commerce Website Press Releases
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Lifelong Online E-commerce Website Media Articles
Explore our ready-to-use articles on Lifelong Online, available in multiple languages: Dutch, Arabic (Standard), Turkish, Chinese (Mandarin), Italian, French, Spanish, Korean, Indonesian, Japanese, Russian, English, German and Portuguese, for your feature stories.
Unique Properties
Centrick simplified architecture, balanced aesthetics with speed, added invention to engineer this online experience. Research proves content is consumed at amazing speeds in an "F" pattern. Important information was placed along this pattern to drive conversions. Tickers used to rapidly convey information were built into this platform. Filters re-engineered for navigation to educate and enhance user experience. A singular visual language ensured ease, efficiency and scalability.
Tags
User Experience, User Interface design, Human Centrick Design, Behaviour Design
Production Technology
It started with Centrick's obsession to make things look good, thus perform better. The design revolved around the philosophy "Minimal Maximal". Minimal in style, maximum in function. How a site is organised, dramatically affects how a customer feels. The information architecture minimised information overload, easing customer decisions. Clutter leads to fatigue, so space was used as a resting place for the eye. The 3 second rule of e-commerce was not just respected, but built around.
Design Challenge
The hardest challenge was creating a visual style that aided rapid production of assets while retaining the aesthetic value of the website. It needed a system to reduce time, cost, bringing expandability and scalability to match ease and creativity. Shopify was restrictive. It needed invention across interfaces. During a lockdown 130 products had to be catalogued in 32 hours. It required logistic planning of a whole other level. Centrick had to be uncompromising in design and engineering.
Project Duration
The project started on 15 May 2020 and taken live on 14th July 2020. This included photography of over 130 products in 32 hours and during India's harshest lockdown. The centre for design was in Mumbai. Coding and Development was in Nasik. The brand was based in Delhi.
Operation Flow
Core navigation, secondary navigation and tickers were made to follow the “F” shaped pattern for reading web content. Care, a single click for service, extending warranties and tutorials, was placed at its very edge. They pushed the standards of Shopify and enhanced its fundamental components. They changed the construction of collections into eye catching multi grid systems. Their collective obsession to simplify and create efficient and responsive design was at the core of this website.
Research
Human Study was the foundation of our research methodology. They used tools like ethnography on site, retail observation, purchase decision hierarchy and mystery shopping experiments. Results proved Indian online shoppers seek value in each purchase. E-commerce sites tend to build a lot of clutter to resemble neighbourhood markets. But, this failed to find a sweet spot with online audiences. This endorsed the design philosophy "Minimal Maximal" which cleared the clutter to power sales.
Inspiration
To create this new online destination, Centrick studied human behaviour in the offline world and sought inspiration from it. In crowded market places, retention time and engagement was particularly low. Beautiful spaces seemed to better engage audiences, increase their time spent with products and thus boosted sales. However these designed spaces were synonymous with luxury and big ticket items. Centrick found a gap and bridged it. The team took inspiration from beautifully designed showrooms and coupled it with the offerings of a market place. The result was an online destination that showcased high value products in an aesthetically pleasing environment. Given that such websites have 3 seconds before potential customers turn their backs and walk away without learning about the brand or what's on offer, this design principle changed the way e-commerce and online marketplaces were thought and designed in India.
Project Overview
Lifelong Online E-commerce Website has been a Silver winner in the Website and Web Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Roy Menezes.
Silver Recognition
Roy Menezes was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Lifelong Online E-commerce Website.
Roy Menezes Press Releases
Access a rich repository of press releases on Roy Menezes, offered to press and media professionals for unrestricted use in their stories. Now available: Immediate access to 3 press releases for journalists.
Introducing Lifelong Online: Revolutionizing E-commerce with Human Centric Design
Lifelong Online, a game-changing e-commerce website designed by Roy Menezes, has redefined the online shopping experience in India with its human-centric approach, blending aesthetics and functionality to captivate and engage users.
Roy Menezes Newsroom
Roy Menezes Newsroom is your gateway to exploring acclaimed design and award-winning works.
