Eco Ocean

Eyewear Collection for Eco Eyewear

Eco Ocean frames are made from recycled ocean plastic, because plastic has no place in the ocean. Eco teamed up with the NGO Waste Free Oceans to source old ropes from the maritime industry found in the ocean and on shorelines. The waste material is shredded and molded into pellets which in turn are injection molded into frames. The collection consists of bold yet easy-to-wear frames. They are lightweight and super comfortable with a smooth, matte finish in ocean-inspired shades. Each frame comes in a case made from recycled PET fabric.

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Download Press Kit № 116118 Eyewear Collection for Eco Eyewear by MODO Eyewear to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Eco Ocean by MODO Eyewear

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Eyewear Collection by MODO Eyewear

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MODO Eyewear Eco Ocean

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MODO Eyewear Eyewear Collection

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Eco EyewearBrand Logo

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Eco Ocean Eyewear Collection Press Releases

Press resources for Eco Ocean are offered in several languages: English.

Eco Ocean Eyewear Collection Media Articles

Ready-to-feature articles on Eco Ocean are available in these languages: English, Korean, Indonesian, Japanese, Russian, Italian, German, Portuguese, Spanish, Hindi, Turkish, Chinese (Mandarin), Dutch, Arabic (Standard) and French, for your convenience.

Unique Properties

Eco Ocean optical and sun frames are made from recycled ocean plastic waste, such as old ropes from the maritime industry. The idea behind the collection is to help clean the oceans while showing off plastic waste as a resource that can be used over and over again. The collection consists of bold yet easy-to-wear frames. They are lightweight and super comfortable with a smooth, matte finish in ocean-inspired shades. A wave-shaped hinge hints at the story behind the frames without being too outspoken. Each frame comes in a case made from recycled PET fabric.

Tags

Glasses, eyewear, frames, sunglasses, Ocean plastic, Ocean clean-up, Sustainable, Recycled, optical, sun

Production Technology

To gather fishing nets, ropes, and trawls from the ocean, we teamed up with Waste Free Oceans, an NGO that works with local fishermen who collect the used plastic. These items then get checked, cleaned, cut, dried, and prepped. After that they get extruded into the plastic granules that in turn is injection molded into our Eco Ocean frames. We add a little bit of pigment and also a process stabilizer that ensures that the frames can be recycled again.

Design Challenge

The main challenge was to achieve a high-quality level of the material and a well-balanced colour palette without using virgin material. For the first tests, the material was much too soft to be durable enough as eyewear. The solution was to add a little bit of calcium to the material in order to increase hardness while maintaining high flexibility in the material. We also adjusted the design to allow for slightly thicker dimensions, which turned out to have aesthetic advantages as well. The surface coating was initially too soft, prone to scratching, and generally too sensitive when inserting glass lenses. We tried several surface coating methods since Polypropylene is generally difficult to coat. It turned out that the material requires a much longer drying time than our regular Biobased material before coating. We ended up with a very good scratch-resistant matte finish. In terms of colouring the material, the first tests included simply painting the frames after the injection molding. This did give a hard surface, but was not satisfactory as the paint may shave off after long-term use. Also, the paint contains toxic substances and decrease recyclability of the frames. Instead, pigment was added to the master batch before injection, and after many tests we had a good looking colour range

Project Duration

Project duration was approximately one year and was conducted in Stockholm, Sweden as well as in Wenzhou, China.

Operation Flow

The Eyewear collection will be sold mainly through optical stores all over the world. The collection will also retail in some selected clothing stores as well as online through our website, eco-eyewear.com. The packaging for the frames is also made to tell the story of the frame origin of recycled ocean plastics.

Research

Research was initially conducted on possible reliable suppliers of the material, and we ultimately decided to use the material sourced by Waste Free Oceans, who conduct regular ocean clean-up missions. Research was conducted on possible ways to manufacture the material in order to achieve the best possible material properties suited for eyewear frames. The ideal manufacturing process was to receive the material in pellet-form and injection mold it for good precision of shape. This also suited our existing know-how in eyewear manufacturing. Our previous eyewear collections provided sufficient knowledge and good channels to find out whether consumers would be interested in this type of product.

Inspiration

We wanted to turn the trend of littering the oceans by showing that plastic waste is a valuable resource to be re-used over and over. What better way to do that than to turn it into an everyday object used by many people? We believe that big change comes in the form of many small ones, and therefore our goal was to make the collection attractive to as many as possible, both through well-balanced aesthetics and comfort as well as a low price point.

Project Overview

Eco Ocean Eyewear Collection has been a Golden winner in the Sustainable Products, Projects and Green Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit MODO Eyewear.

Golden Recognition

MODO Eyewear was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Eco Ocean Eyewear Collection.

MODO Eyewear Press Releases

For journalists seeking engaging content: Explore our press releases featuring MODO Eyewear's work, freely available for incorporation into your stories. Immediate access is granted to 2 press releases for all journalists.

Eco Ocean Eyewear Collection: Turning Ocean Plastic Waste into Fashion

MODO Eyewear introduces the Eco Ocean collection, made from recycled ocean plastic waste, to promote sustainability and clean oceans.

MODO Eyewear Newsroom

Unlock a treasure trove of award-winning designs by accessing MODO Eyewear Newsroom.