Pingshan Cultural Cluster Book Mall

Bookstore for Jiang & Associates Creative Design

Pingshan Cultural Cluster - Book Mall, taking the local Hakka enclosed house culture as the design concept and the pattern of round outside but square inside as the main feature, has its space divided into "Square" and "Round" zones. The square zone is oriented to young people, the overall layout of which expands around the central activity area. Inspired by "Diaolou" (tower building), we adopt the highly structured facade of Diaolou to create characteristic walls for the atrium. The use of mirror finish ceiling makes the image extend infinitely, activating the memory to the whole space.

Download Press Kit № 119439

Download Press Kit № 119439 Bookstore for Jiang & Associates Creative Design by Jiang & Associates Creative Design to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At enterprise|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention enterprise|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. enterprise|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Pingshan Cultural Cluster Book Mall by Jiang amp Associates Creative Design

Download 1800 Pixels JPEG Image.

Bookstore by Jiang amp Associates Creative Design

Download 1800 Pixels JPEG Image.

Jiang amp Associates Creative Design Pingshan Cultural Cluster Book Mall

Download 1800 Pixels JPEG Image.

Jiang amp Associates Creative Design Bookstore

Download 1800 Pixels JPEG Image.

Jiang amp Associates Creative Design Brand Logo

Download 1800 Pixels JPEG Image.

Jiang amp Associates Creative Design Corporate Logo

Download 1800 Pixels JPEG Image.

Pingshan Cultural Cluster Book Mall Bookstore Press Releases

Press releases for Pingshan Cultural Cluster Book Mall are now accessible in these languages: English.

Pingshan Cultural Cluster Book Mall Bookstore Media Articles

We provide articles ready for publication on Pingshan Cultural Cluster Book Mall, offered in several languages: German, French, Portuguese, Spanish, Korean, Japanese, Russian, Chinese (Mandarin), English, Italian, Dutch, Turkish, Arabic (Standard), Hindi and Indonesian.

Unique Properties

Pingshan Cultural Cluster - Book Mall, taking the local Hakka enclosed house culture as the design concept and the pattern of round outside but square inside as the main feature, has its space divided into "Square" and "Round" zones. The square zone is oriented to young people, the overall layout of which expands around the central activity area. Inspired by "Diaolou" (tower building), we adopt the highly structured facade of Diaolou to create characteristic walls for the atrium. The use of mirror finish ceiling makes the image extend infinitely, activating the memory to the whole space. Our space design makes the timeline of "Consumption" extended to connect the experience services of public areas through catering, cultural creation, social interaction, exhibition, etc., increasing the interaction and emotional care between customers. The round zone is oriented to families and children, which adopts lively circular and curved layout. The smooth curved book walls divide the space into parts, increasing the fun of passing through them. Both the book walls and stairs in the atrium shape a natural enclosed space, in which the white spiral staircase like a white ribbon highlights the circling force of the building and the power of the structure. Along the steps, the artistic lighting devices suspended above the head are scattered in order. The smooth sense of flow and shining lights creates a space just like among the stars, attracting people to discover it.

Tags

culture, cluster, book mall, bookstore, Hakka, square and round

Production Technology

In order to convey the design scene of Hakka enclosed houses more clearly, we collected different disused wooden doors and windows of old buildings in the surrounding areas, and engraved their texture on the cement walls of the atrium. The wood texture in different types and periods formed rich and interesting texture patterns, which seems to be a dialogue between ancient and modern times.

Design Challenge

As the Book Mall is located on two sides of the building which are connected by a semi-outdoor passageway in the middle, so how to strengthen the connection of the space on both sides has become the difficulty of our design. Deeply understanding and studying the historical value and architectural style of Hakka culture, we define the space on both sides of the building as two design attributes of "Square" and "Round", integrate the unique "Spirit of Place" essence of Hakka enclosed houses into the design concept for two different spaces, and analyze the attributes and functions of traditional space, so as to rematch the space requirements of the Book Mall.

Project Duration

The project finished in April 2020 in Pingshan Cultural Center, Pingshan District, Shenzhen City, Guangdong Province

Research

Due to the prevalence of social media, the main groups of readers in traditional book malls are on the decline. For this reason, the Book Mall needs a different business model, and needs to explore and transform to a "Product + Space" combined model. The core part is to adapt its space to both different reader groups and multiple reading scenes and create a differentiated orientation. The designer sets up diversified leisure places for the Book Mall based on population characteristics and behavior patterns, providing the possibility of free switching and parallel coexistence of usage scenes. Functional scenes such as reading, leisure, communication and activities are integrated into the space, realizing the seamless connection between space and life scenes, thus creating a pleasant spirit of place.

Inspiration

The Book Mall is located in Pingshan District, Shenzhen City. Pingshan District, as the main settlement of Hakka people in Shenzhen, has dozens of Hakka enclosed houses, large and small. These houses have gone through many years, showing a distinctive style. In the space design of the Book Mall, we hope to abandon the traditional concrete design method, but take "Pingshan Hakka Culture" as the core to extract the unique "Spirit of Place" of Hakka enclosed houses, integrate such spirit essence into the space design concept, and analyze the attributes and functions of the traditional space, so as to rematch them with the space demand of the bookstore.

Image Credits

Zeng Tianpei

Project Overview

Pingshan Cultural Cluster Book Mall Bookstore has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Golden Recognition

Jiang & Associates Creative Design was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Pingshan Cultural Cluster Book Mall Bookstore.

Jiang & Associates Creative Design Press Releases

Numerous press releases on Jiang & Associates Creative Design and their achievements are at your disposal, inviting press members to use them freely in their coverage. Available now: 3 press releases ready for immediate access by journalists.

Pingshan Cultural Cluster Book Mall Unveiled by Jiang & Associates Creative Design

Jiang & Associates Creative Design reveals the Pingshan Cultural Cluster Book Mall, a celebration of Hakka culture in Shenzhen, Guangdong Province, completed in April 2020.

Jiang & Associates Creative Design Newsroom

Unlock a treasure trove of award-winning designs by accessing Jiang & Associates Creative Design Newsroom.