Sales Center
CCRG Jiu Chen

Sales Center for Amber Design

Chengdu is known for its leisurely and warm temperament, Amber Design takes this opportunity to integrate its lifestyle culture to create allow key and modest experience space. The concept for CCRG Jiu Chen Sales Center is that of a moonlit lotus pond, based on the various artistic effects of ink, the design team integrates clean design language with the space to form modern aesthetics and traditional oriental culture. The beauty of oriental culture is expressed naturally without losing the atmosphere of modern art.

Sheng Hao Jiang 2021 Agency Golden Press Kit № 120322

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CCRG Jiu Chen by Sheng Hao Jiang
CCRG Jiu Chen by Sheng Hao Jiang

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Sales Center by Sheng Hao Jiang
Sales Center by Sheng Hao Jiang

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Sheng Hao Jiang CCRG Jiu Chen
Sheng Hao Jiang CCRG Jiu Chen

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Sheng Hao Jiang Sales Center
Sheng Hao Jiang Sales Center

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Amber DesignBrand Logo

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CCRG Jiu Chen Sales Center Press Releases

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Unique Properties

CCRG Jiu Chen Sales Center is located in Chengdu, a leisurely and peaceful city. In such a leisurely and peaceful living environment, how to create a low-key, modest experience space is the focus of this design.The designer extracts the diffusion form of ink and the elements of arc and curve from limited space, and uses stones and aluminum plates to express the artistic conception of Moonlight over the Lotus Pond in the whole exhibition hall.

Tags

Ink, Myriad, Black, Moonscape, Space

Production Technology

The interior trim is reflected in the stainless steel mirror on the ceiling. Still arc and circle are used as main line elements, which add the beautiful scenery in the lotus pond to the modern environment in a unique way, echoing the arc on the ground and creating a space perception with distinct gradations. Lotus flowers float on the quiet water surface, showing different postures and expressing an elegant and pleasant beauty of artistic conception.

Design Challenge

In term of the challenge, the lightness of the stroke, the intensity of the ink, and the thickness of the ink can be varied to create a myriad of textures.The design team needed to go through careful planning to integrate the lotus pond into the space, creating a quiet and comfortable feeling.

Project Duration

The project was located in Cheng Dou, China. It was finished in September 2019.

Operation Flow

Based on the arc and round wall surface, water is divided into different natural areas. The moving form of goldfish is concealed in the design of stairs. The geometric figure, together with the integration of gentleness and quietness of water, presents a strong visual impact.

Research

With regard to the selection of material, JRG with a low carbon content is selected to ensure the plasticity and artistry of spiral stairs. Red and yellow are selected as the representative colors of goldfish and are well arranged in the space, just like fish playing in the water, which is very vivid and interesting.

Inspiration

Ink painting: Ink is one of the unique materials in traditional Chinese painting. According to the content of clear water, ink is divided into thick ink, pale ink, dry ink, wet ink and coked ink. In CCRG Jiu Chen Sales Centre, the lotus pond moon color as the design theme of the space, combined with the subjective interest characteristics of ink emphasizing expression, through modern design techniques to create a black and white ink tone of simple and inclusive space.

Image Credits

LSSP

Project Overview

CCRG Jiu Chen Sales Center has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

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Golden Recognition

Sheng Hao Jiang was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work CCRG Jiu Chen Sales Center.

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Sheng Hao Jiang Press Releases

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Amber Design Unveils CCRG Jiu Chen Sales Center Inspired by Ink Painting

Amber Design introduces CCRG Jiu Chen Sales Center, a modern space inspired by traditional Chinese ink painting, located in Chengdu, China, completed in September 2019.


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