Bay
Cosmetics Retail Store for Sephora
The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. The optical illusion and the linear composition of waves form a Sephora bay, resulting in a different visual experience. The lines on the black and white columns are extended to the interior of the space, thus forming a natural visual guide.
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Download Press Kit № 127738 Cosmetics Retail Store for Sephora by SIG Design to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Bay by SIG Design
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Cosmetics Retail Store by SIG Design
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SIG Design Bay
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SIG Design Cosmetics Retail Store
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SephoraBrand Logo
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Bay Cosmetics Retail Store Press Releases
Press releases for Bay are now accessible in these languages: English.
Bay Cosmetics Retail Store Translations
Translations of Bay are ready for you in an array of languages: Cosmetics Retail Store EN, Skoonheidsmiddels Kleinhandel Winkel AF, Dyqan Kozmetike Me Pakicë SQ, የመዋቢያዎች የችርቻሮ መደብር AM, متجر بيع مستحضرات التجميل AR, Կոսմետիկայի Մանրածախ Խանութը HY, Kosmetika Txikizkako Denda EU, Kosmetika Pərakəndə Mağazası AZ, Крама Касметыкі BE, প্রসাধনী খুচরা দোকান BN, Maloprodaja Kozmetike BS, Магазин За Търговия На Дребно С Козметика BG, အလှကုန် လက်လီစတိုး MY, Botiga De Cosmètics CA, Cosmetics Retail Tindahan CEB, Sitolo Yogulitsa Zodzikongoletsera NY, 化妝品零售店 ZY, 化妆品零售店 ZH, Magazzini Di Cusmetichi CO, Maloprodaja Kozmetike HR, Maloobchodní Prodejna Kosmetiky CS, Kosmetik Detailbutik DA, Cosmeticawinkel NL, Vendejo De Kosmetikaĵoj EO, Kosmeetika Jaekauplus ET, Kosmetiikan Vähittäiskauppa FI, Magasin De Détail De Cosmétiques FR, Ann An Stòr Reic Maise-Gnùise GD, Tenda De Venda Polo Miúdo De Cosméticos GL, კოსმეტიკური საცალო მაღაზია KA, Kosmetik-Einzelhandelsgeschäft DE, Το Κατάστημα Λιανικής Πώλησης Καλλυντικών EL, સૌંદર્ય પ્રસાધનોની છૂટક દુકાન GU, Kosmetik Magazen An Detay HT, Kantin Sayar Da Kayan Shafawa HA, Hale Kūʻai Mea Hoʻonaninani HAW, חנות קוסמטיקה HE, सौंदर्य प्रसाधन खुदरा स्टोर HI, Tshuaj Pleev Ib Ce Khw Muag Khoom HMN, Kozmetikai Kiskereskedelmi Üzlet HU, Snyrtivöruverslun IS, Ụlọ Ahịa Ihe Ịchọ Mma Na-Ere Ahịa IG, Toko Retail Kosmetik ID, Siopa Miondíola Cosmaidí GA, Il Negozio Al Dettaglio Di Cosmetici IT, 化粧品の小売店は JA, Toko Ritel Kosmetik JV, ಸೌಂದರ್ಯವರ್ಧಕಗಳ ಚಿಲ್ಲರೆ ಅಂಗಡಿಯು KN, Косметикалық Бөлшек Сауда Дүкені KK, ហាងលក់រាយគ្រឿងសម្អាង KM, Ububiko Bwo Kwisiga Bwo Kwisiga RW, 화장품 소매점은 KO, Firotgeha Kosmetîk Celebek KU, Косметикалык Чекене Дүкөнү KY, ຮ້ານຂາຍຍ່ອຍເຄື່ອງສໍາອາງ LO, Fucorum Grossorum LA, Kosmētikas Mazumtirdzniecības Veikals LV, Mažmeninė Kosmetikos Parduotuvė LT, Kosmetikgeschäft LB, Продавница За Козметика MK, Fivarotana Antsinjarany Kosmetika MG, Kedai Runcit Kosmetik MS, കോസ്മെറ്റിക്സ് റീട്ടെയിൽ സ്റ്റോർ ML, Ko Te Toa Hokohoko Whakapaipai MI, Ħanut Bl-Imnut Tal-Kożmetiċi MT, सौंदर्य प्रसाधने किरकोळ स्टोअर MR, Гоо Сайхны Жижиглэнгийн Дэлгүүр MN, कस्मेटिक्स रिटेल स्टोर NE, Kosmetikkbutikk NO, ପ୍ରସାଧନ ସାମଗ୍ରୀ ଖୁଚୁରା ଷ୍ଟୋର୍ OR, د کاسمیټکس پرچون پلورنځی PS, فروشگاه لوازم آرایشی و بهداشتی FA, Sklep Detaliczny Z Kosmetykami PL, Loja De Varejo De Cosméticos PT, ਕਾਸਮੈਟਿਕਸ ਰਿਟੇਲ ਸਟੋਰ PA, Magazinul De Cosmetice RO, Розничный Магазин Косметики RU, Faleoloa Fa'atau Mea Teuteu SM, Малопродаја Козметике SR, Cosmetics Retail Store SN, کاسمیٹکس پرچون اسٽور SD, ආලේපන සිල්ලර වෙළඳසැල SI, Maloobchodná Predajňa Kozmetiky SK, Trgovina Na Drobno S Kozmetiko SL, Dukaanka Tafaariiqda La Isku Qurxiyo SO, Lebenkele La Mabenkele La Litlolo ST, La Tienda Minorista De Cosméticos ES, Toko Ritel Kosmetik SU, Duka La Rejareja La Vipodozi SW, Kosmetika Butik SV, Cosmetics Retail Store TL, Мағозаи Чаканаи Косметикӣ TG, அழகுசாதனப் பொருட்கள் சில்லறை விற்பனைக் கடை TA, Косметика Ваклап Сату Кибете TT, సౌందర్య సాధనాల రిటైల్ స్టోర్ TE, ร้านขายปลีกเครื่องสำอาง TH, Kozmetik Perakende Mağazası TR, Kosmetika Bölek Dükany TK, Роздрібний Магазин Косметики UK, کاسمیٹکس ریٹیل اسٹور UR, گىرىم بۇيۇملىرى پارچە سېتىش دۇكىنى UG, Kosmetika Chakana Savdo Do'koni UZ, Cửa Hàng Bán Lẻ Mỹ Phẩm VI, Siop Adwerthu Colur CY, Cosmetica Retail Winkel FY, Ivenkile Yokuthengisa Izithambiso XH, קאָסמעטיקס לאַכאָדימ קראָם YI, Kosimetik Soobu Itaja YO, Isitolo Sezimonyo ZU, expanding accessibility.
Bay Cosmetics Retail Store Media Articles
Our articles on Bay, prepared for immediate use, are offered in several languages, including Dutch, Hindi, Italian, Indonesian, Turkish, Arabic (Standard), English, Korean, Japanese, Russian, Chinese (Mandarin), German, French, Portuguese and Spanish.
Unique Properties
Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Tags
cosmetics retail space, bay, stripes, consuming experience
Production Technology
Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Design Challenge
While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Project Duration
The project started in Jan 2019 and finished in May 2019. The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Research
Methods: Internet research, offline market research of the similar category Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Inspiration
Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Image Credits
Image #1-image #5 Photographer ：Lerong Huang
Project Overview
Bay Cosmetics Retail Store has been a Iron winner in the Interior Space and Exhibition Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
SIG Design was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Bay Cosmetics Retail Store.
SIG Design Press Releases
Access a rich repository of press releases on SIG Design, offered to press and media professionals for unrestricted use in their stories. 5 press releases are now available for immediate access by journalists.
Bay: A Stunning Cosmetics Retail Store Design by SIG Design
Discover the innovative design of Bay, a cosmetics retail store located in the Houhai area of Nanshan, Shenzhen, conceptualized by SIG Design to create a unique visual experience.
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