Shuanghui Rebrand

Packaging for Shuanghui Group

Their design retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, to distinguish the feelings brought by different taste products.

Download Press Kit № 130897

Download Press Kit № 130897 Packaging for Shuanghui Group by TIGER PAN to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Shuanghui Rebrand by TIGER PAN

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Packaging by TIGER PAN

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TIGER PAN Shuanghui Rebrand

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TIGER PAN Packaging

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Shuanghui GroupBrand Logo

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Shuanghui Rebrand Packaging Press Releases

Access press releases crafted for Shuanghui Rebrand in these languages: English.

Shuanghui Rebrand Packaging Media Articles

Access our collection of Shuanghui Rebrand articles, ready for use and offered in languages: French, Portuguese, English, Korean, Japanese, Russian, Hindi, Spanish, German, Indonesian, Arabic (Standard), Chinese (Mandarin), Dutch, Turkish and Italian.

Unique Properties

The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.

Tags

Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan

Production Technology

The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.

Design Challenge

The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory. The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.

Project Duration

The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.

Operation Flow

How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.

Research

The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.

Inspiration

Rebirth of a national product We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.

Image Credits

Image #No 1: Photographer Yuling Zhu Image #No 2: Photographer Yuling Zhu Image #No 3: Photographer Yuling Zhu Image #No 4: Photographer Yuling Zhu Image #No 5: Photographer Yuling Zhu

Project Overview

Shuanghui Rebrand Packaging has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

TIGER PAN was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Shuanghui Rebrand Packaging.

TIGER PAN Press Releases

Discover TIGER PAN's journey through our press releases, available for all press members and journalists to use without restrictions. Press members can now immediately access 27 press releases.

Shuanghui Unveils Exciting Rebranding Project

Shuanghui Rebrand project by TIGER PAN brings a fresh look to a national product, aiming to enhance product visibility and appeal

TIGER PAN Newsroom

Find inspiration and award-winning creativity within the TIGER PAN Newsroom.