Luo Heng
Liquor Packaging for Laboratory and Hopeful
Download Press Kit № 133952
Download Press Kit № 133952 Liquor Packaging for Laboratory and Hopeful by Luo Heng to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Wuliang Image by Luo Heng
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Liquor Packaging by Luo Heng
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Luo Heng Wuliang Image
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Luo Heng Liquor Packaging
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Laboratory and HopefulBrand Logo
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Luo Heng Liquor Packaging Press Releases
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Luo Heng Liquor Packaging Media Articles
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Unique Properties
The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Tags
Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Production Technology
The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Design Challenge
This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Project Duration
The project started in September 2021 in Torino and finished.
Operation Flow
For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Research
Research type: liquor packaging design; Research goal: to give Wuliang Group a new cultural character; Research direction: integrating oriental culture and modern culture; Research methods: online data, classic books, fieldwork and interview; Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Inspiration
The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Image Credits
Luo Heng
Project Overview
Luo Heng Liquor Packaging has been a Silver winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Luo Heng was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Luo Heng Liquor Packaging.
Luo Heng Press Releases
Attention press members and journalists: We offer a collection of press releases on Luo Heng and their notable work, available for your unrestricted use. 3 press releases are now available for immediate access by journalists.
Wuliang Image: A Modern Interpretation of Chinese Baijiu Tradition
Renowned designer Luo Heng unveils the Wuliang Image liquor packaging, a modern take on Chinese Baijiu tradition, inspired by the Ming Dynasty "Moon bottle" and integrating oriental and modern culture.
Luo Heng Newsroom
Unlock a treasure trove of award-winning designs by accessing Luo Heng Newsroom.
