Cultural Exhibition
Rice Wine Town Reception Room

Cultural Exhibition for gad

Shaoxing rice wine has a long history and its culture is deeply rooted in this soil. Dongpu town, where the project is located, has been the center of Shaoxing wine industry since ancient times. The project is associated with traditional Chinese construction methods, and responds to complex functional construction demands with a unified modular design language, responds to the site and history, infuses the vitality of the Times into the thousand-year-old ancient town, and inherits the yellow rice wine culture in a dynamic way.

gad 2022 Agency Silver Press Kit № 134980

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Rice Wine Town Reception Room by gad
Rice Wine Town Reception Room by gad

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Cultural Exhibition by gad
Cultural Exhibition by gad

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gad Rice Wine Town Reception Room
gad Rice Wine Town Reception Room

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gad Cultural Exhibition
gad Cultural Exhibition

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Rice Wine Town Reception Room Cultural Exhibition Press Releases

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Rice Wine Town Reception Room Cultural Exhibition Media Articles

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Unique Properties

The original site was a workshop for producing rice wine, now its red brick chimney is preserved. In the early stage of the project, it will be used as Shaoxing Yellow Rice Wine Exhibition and Experience Hall, including yellow rice wine cultural experience exhibition, bookstore, flower shop and other functions. Later, it will be converted into a waterfront commercial building containing three restaurants and a bookstore.

Tags

Rice Wine Town, Exhibition, Experience Hall, Waterfront Commercial

Production Technology

Through the investigation and comparison of various materials, the facade decoration is made of recycled bamboo as the main material of the exterior wall: The recycled bamboo is made from original bamboo, which has the advantages of convenient materials, simple processing technology and environmental protection. The bamboo planks are preprocessed into L-shaped members in the factory, which reduces the on-site assembling workload and joint treatment, and improves the construction speed and the accuracy of on-site installation.

Design Challenge

The original plan was to adopt a wooden structure. In consideration of the tight cycle of the project and the fire prevention standards of large-scale wooden structure buildings, as well as the rainy climate in Jiangnan, the poor durability of wooden structure and high maintenance requirements in the later period, the wooden structure form was finally abandoned and the steel frame structure form was adopted which was more fast and controllable.

Project Duration

The project started in 12. 2020 in Shaoxing Of Zhejiang and finished in 09. 2021.

Operation Flow

The site is surrounded by a dense water network. In ancient times, it was the waterway of Shaoxing Grain transport, facing the Dashu River in the east, with good landscape conditions. The design makes full use of this advantage, the three-story building volume is stacked and retreated back from south to north, forming a number of roof terraces overlooking the Dashu River, creating more possibilities for the later use of the restaurant. On one side of the river, the ground floor exits to form a gray space facing the landscape. As the extension and transition of the interior space, the boundary between interior and exterior is blurred and softened, forming a direct connection with the water surface.

Research

Modular space and modular form are highly unified, bringing the maximum degree of rapid prefabrication and installation, but also fit the actual requirements of rapid construction and cost control. The original plan was to adopt a wooden structure. In consideration of the tight cycle of the project and the fire prevention standards of large-scale wooden structure buildings, as well as the rainy climate in Jiangnan, the poor durability of wooden structure and high maintenance requirements in the later period, the wooden structure form was finally abandoned and the steel frame structure form was adopted which was more fast and controllable.

Inspiration

The design makes full use of the landscape advantages of the site, the three-story building volume is stacked and retreated back from south to north, forming a number of roof terraces overlooking the Dashu River, creating more possibilities for the later use of the restaurant. Drawing on the strong functional adaptability of traditional wooden frame architecture and Domino architecture system, the scheme decided to take 4.8mx4.8mx4.8m cubic square as the basic module of the building.

Image Credits

Image #1: Photographer Li Yao, main image, 2021. Image #2: Photographer Li Yao, The bird view, 2021. Image #3: Photographer Li Yao, The portion of architectural facade, 2021. Image #4: Photographer Li Yao, The view accross the river, 2021. Image #5: Photographer Li Yao, Perspective view of the building entrance, 2021.

Project Overview

Rice Wine Town Reception Room Cultural Exhibition has been a Silver winner in the Architecture, Building and Structure Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

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Silver Recognition

gad was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Rice Wine Town Reception Room Cultural Exhibition.

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gad Press Releases

Discover gad's journey through our press releases, available for all press members and journalists to use without restrictions. Instantly access 9 press releases, available exclusively for journalists.


Rice Wine Town Reception Room Unveiled by gad in Shaoxing, Zhejiang

gad's latest project, the Rice Wine Town Reception Room, is a cultural exhibition space that repurposes a historic rice wine workshop into a multifunctional waterfront commercial building.


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