Cultural Exhibition for gad
Shaoxing rice wine has a long history and its culture is deeply rooted in this soil. Dongpu town, where the project is located, has been the center of Shaoxing wine industry since ancient times. The project is associated with traditional Chinese construction methods, and responds to complex functional construction demands with a unified modular design language, responds to the site and history, infuses the vitality of the Times into the thousand-year-old ancient town, and inherits the yellow rice wine culture in a dynamic way.
Download Press Kit № 134980
Download Press Kit № 134980 Cultural Exhibition for gad by gad to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At enterprise|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
Let’s Collaborate: Your stories matter. enterprise|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Our Rice Wine Town Reception Room press releases are ready in languages: English, for your convenience.
Ready for your features: articles on Rice Wine Town Reception Room in various languages, including Dutch, Italian, German, French, Hindi, Indonesian, Spanish, Turkish, Arabic (Standard), Chinese (Mandarin), English, Korean, Japanese, Russian and Portuguese.
The original site was a workshop for producing rice wine, now its red brick chimney is preserved. In the early stage of the project, it will be used as Shaoxing Yellow Rice Wine Exhibition and Experience Hall, including yellow rice wine cultural experience exhibition, bookstore, flower shop and other functions. Later, it will be converted into a waterfront commercial building containing three restaurants and a bookstore.
Rice Wine Town, Exhibition, Experience Hall, Waterfront Commercial
Through the investigation and comparison of various materials, the facade decoration is made of recycled bamboo as the main material of the exterior wall: The recycled bamboo is made from original bamboo, which has the advantages of convenient materials, simple processing technology and environmental protection. The bamboo planks are preprocessed into L-shaped members in the factory, which reduces the on-site assembling workload and joint treatment, and improves the construction speed and the accuracy of on-site installation.
The original plan was to adopt a wooden structure. In consideration of the tight cycle of the project and the fire prevention standards of large-scale wooden structure buildings, as well as the rainy climate in Jiangnan, the poor durability of wooden structure and high maintenance requirements in the later period, the wooden structure form was finally abandoned and the steel frame structure form was adopted which was more fast and controllable.
The project started in 12. 2020 in Shaoxing Of Zhejiang and finished in 09. 2021.
The site is surrounded by a dense water network. In ancient times, it was the waterway of Shaoxing Grain transport, facing the Dashu River in the east, with good landscape conditions. The design makes full use of this advantage, the three-story building volume is stacked and retreated back from south to north, forming a number of roof terraces overlooking the Dashu River, creating more possibilities for the later use of the restaurant. On one side of the river, the ground floor exits to form a gray space facing the landscape. As the extension and transition of the interior space, the boundary between interior and exterior is blurred and softened, forming a direct connection with the water surface.
Modular space and modular form are highly unified, bringing the maximum degree of rapid prefabrication and installation, but also fit the actual requirements of rapid construction and cost control. The original plan was to adopt a wooden structure. In consideration of the tight cycle of the project and the fire prevention standards of large-scale wooden structure buildings, as well as the rainy climate in Jiangnan, the poor durability of wooden structure and high maintenance requirements in the later period, the wooden structure form was finally abandoned and the steel frame structure form was adopted which was more fast and controllable.
The design makes full use of the landscape advantages of the site, the three-story building volume is stacked and retreated back from south to north, forming a number of roof terraces overlooking the Dashu River, creating more possibilities for the later use of the restaurant. Drawing on the strong functional adaptability of traditional wooden frame architecture and Domino architecture system, the scheme decided to take 4.8mx4.8mx4.8m cubic square as the basic module of the building.
Image #1: Photographer Li Yao, main image, 2021. Image #2: Photographer Li Yao, The bird view, 2021. Image #3: Photographer Li Yao, The portion of architectural facade, 2021. Image #4: Photographer Li Yao, The view accross the river, 2021. Image #5: Photographer Li Yao, Perspective view of the building entrance, 2021.
Rice Wine Town Reception Room Cultural Exhibition has been a Silver winner in the Architecture, Building and Structure Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
gad was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Rice Wine Town Reception Room Cultural Exhibition.
Discover gad's journey through our press releases, available for all press members and journalists to use without restrictions. Instantly access 9 press releases, available exclusively for journalists.
gad's latest project, the Rice Wine Town Reception Room, is a cultural exhibition space that repurposes a historic rice wine workshop into a multifunctional waterfront commercial building.
Access gad Newsroom for exclusive insights into distinguished design and laureled projects.
Resort Village for gad
Office Building for gad
Residential Architecture for gad
Hotel for gad
Exhibition Hall for gad
Exhibition Hall for gad
Multifunctional Area for gad
Residential for gad
Display Center for Shanghai PTArchitects
Exhibition Hall for gad
Community Center for Shanghai PTArchitects
Residential for SUNAC CHINA SOUTHWEST CROUP
Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.
Quick sign-up. Instant access. Elevate your reporting now.
Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.
Create a newsroom for direct access to journalists, making your designs easier to publish and feature.
Create Your Newsroom