Office Design
Amplifying Identity

Office Design for DB&B Pte Ltd

With their growing footprint in Asia, global tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. The new office boasts of fifty collaboration spots, five large meeting rooms, and recreational spaces strategically scattered across the large floorplate. To foster engagement and advocate their brand culture, bespoke environmental graphics are reflected on wall spaces, creating an immense sense of identity.

DB&B Pte Ltd 2022 Agency Silver Press Kit № 137777

Download Press Kit № 137777

Download Press Kit № 137777 Office Design for DB&B Pte Ltd by DB&B Pte Ltd to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Amplifying Identity  by DB amp B Pte Ltd
Amplifying Identity by DB amp B Pte Ltd

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Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Acknowledgements for photographs are in the Image Credits Section.

Office Design by DB amp B Pte Ltd
Office Design by DB amp B Pte Ltd

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Details on photo contributions are located in the Image Credits Section.

DB amp B Pte Ltd Amplifying Identity
DB amp B Pte Ltd Amplifying Identity

Download 1800 Pixels JPEG Image.

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DB amp B Pte Ltd Office Design
DB amp B Pte Ltd Office Design

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For attribution details, see the Image Credits Section.

DB amp B Pte LtdBrand Logo
DB amp B Pte LtdBrand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For photo credit information, refer to the Image Credits Section.

DB amp B Pte Ltd Corporate Logo
DB amp B Pte Ltd Corporate Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Photo credits are listed in the Image Credits Section.

Design Newswire
Amplifying Identity Office Design Press Releases

Press releases for Amplifying Identity are now accessible in these languages: English.


Press Kit
Amplifying Identity Office Design Media Articles

Leverage our ready-to-publish articles on Amplifying Identity, offered in a range of languages: Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Hindi, German, Portuguese, Dutch, Turkish, Arabic (Standard), English, Spanish, French and Italian.


Unique Properties

Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.

Tags

Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity

Production Technology

Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.

Design Challenge

One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.

Project Duration

The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.

Research

With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users. Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.

Inspiration

Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.

Image Credits

All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/

Project Overview

Amplifying Identity Office Design has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

 Award Logo
Silver Recognition

DB&B Pte Ltd was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Amplifying Identity Office Design.

DesignPRWire
DB&B Pte Ltd Press Releases

We provide a series of press releases on DB&B Pte Ltd that journalists and press members can freely incorporate into their narratives. Instantly access 4 press releases, available exclusively for journalists.


Amazon Unveils New Office Design at Asia Square, Singapore

Tech-giant Amazon's new office at Asia Square reflects their brand essence and commitment to sustainability


Newsroom
DB&B Pte Ltd Newsroom

Visit DB&B Pte Ltd Newsroom for an inside look at exceptional design and award-winning projects.

You are currently viewing Media Showcase № 137777. Visit DB&B Pte Ltd's newsroom to access their celebrated portfolio, high-resolution media, insightful interviews, and extensive links. This is Press Kit / Media Showcase 137777 featuring the Amplifying Identity. For more in-depth materials, see Newsroom 219551.

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