Douyin

Desktop Application for Douyin Group

Douyin PC shows a distinctive interactive experience of video consumption and broadcasting. Watching videos on the left side of the drawer panel and selecting related content on the right side can give users a sense of control. According to the operating characteristics of the keyboard and mouse, it provides more convenient and quick operation and more prominent feedback perception. The delight of user experience is crucial to designers, and they take visual aesthetics, ease of operation, and consumer immersion as product design principles to guide them to make a better design.

Download Press Kit № 149651

Download Press Kit № 149651 Desktop Application for Douyin Group by Douyin Experience Design Center to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Douyin by Douyin Experience Design Center

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Desktop Application by Douyin Experience Design Center

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Douyin Experience Design Center Douyin

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Douyin Experience Design Center Desktop Application

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Douyin GroupBrand Logo

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Douyin Desktop Application Press Releases

Access press releases crafted for Douyin in these languages: English.

Douyin Desktop Application Media Articles

Explore our ready-to-use articles on Douyin, available in multiple languages: English, Italian, German, Portuguese, Dutch, Turkish, Korean, Arabic (Standard), Japanese, Russian, Chinese (Mandarin), Spanish, Hindi, French and Indonesian, for your feature stories.

Unique Properties

Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.

Tags

Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption

Production Technology

In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.

Design Challenge

In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.

Project Duration

The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.

Operation Flow

The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.

Research

User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration; Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use; Other research: testing, AB test, data analysis.

Inspiration

IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.

Image Credits

Pictures and videos are from the free resource website： http://pixabay.com/zh/

Project Overview

Douyin Desktop Application has been a Silver winner in the Interface, Interaction and User Experience Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Douyin Experience Design Center was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Douyin Desktop Application.

Douyin Experience Design Center Press Releases

Media members, dive into our press releases on Douyin Experience Design Center's work, ready for you to use and enhance your journalistic content. Instantly access 1 press releases, available exclusively for journalists.

Introducing Douyin Desktop Application: A New Era of Content Consumption

Douyin Experience Design Center Unveils Douyin Desktop Application

Douyin Experience Design Center Newsroom

Discover outstanding design and award-winning initiatives in the Douyin Experience Design Center Newsroom.