Not Always Fun
Print Ad for SQUARED
The ad campaign aims to raise awareness about Harlequin syndrome. This is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The agency developed key visual illustrations which are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Download Press Kit № 150806
Download Press Kit № 150806 Print Ad for SQUARED by Squared to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Not Always Fun by Squared
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Print Ad by Squared
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Not Always Fun Print Ad Press Releases
For Not Always Fun, find press releases in a variety of languages: English.
Not Always Fun Print Ad Translations
Not Always Fun in your language: we provide project translations across multiple languages: Gedrukte Advertensie AF, Reklama E Shtypur SQ, የህትመት ማስታወቂያ AM, الإعلان المطبوع AR, Տպագիր Գովազդը HY, Çap Reklamı AZ, Inprimatutako Iragarkia EU, Друкаваная Рэклама BE, প্রিন্ট বিজ্ঞাপন BN, Štampani Oglas BS, Печатната Реклама BG, ပုံနှိပ်ကြော်ငြာ MY, L'anunci Imprès CA, Ang Print Ad CEB, Kusindikiza Malonda NY, 平面廣告 ZY, 平面广告 ZH, Stampa Publicità CO, Tiskani Oglas HR, Tištěná Reklama CS, Trykt Annonce DA, Gedrukte Advertenties NL, Presa Reklamo EO, Trükireklaam On Teatud Tüüpi Sotsiaalne Reklaam ET, Painettu Mainos FI, La Publicité Imprimée FR, Sanas Clò-Bhuailte GD, Anuncio Impreso GL, ბეჭდური რეკლამა KA, Print-Anzeige DE, Η Έντυπη Διαφήμιση EL, પ્રિન્ટ એડ GU, Anons Enprime HT, Tallan Buga HA, ʻo Ka Hoʻolaha Paʻi HAW, מודעה מודפסת HE, प्रिंट विज्ञापन HI, Luam Tawm Ad HMN, Nyomtatott Hirdetés HU, Prentauglýsing IS, Ebipụta Mgbasa Ozi IG, Iklan Cetak ID, Fógra Priontála GA, L'annuncio Stampato IT, 印刷広告は JA, Iklan Print JV, ಮುದ್ರಣ ಜಾಹೀರಾತು KN, Баспа Жарнамасы KK, ការផ្សាយពាណិជ្ជកម្មបោះពុម្ព KM, Icapiro Ryamamaza RW, 인쇄광고는 KO, Reklama Çapkirinê KU, Басма Жарнама KY, ໂຄສະນາພິມ LO, Print Ad LA, Drukātā Reklāma LV, Spausdintas Skelbimas LT, Drécken Annonce LB, Печатената Реклама MK, Doka Printy MG, Iklan Cetak MS, അച്ചടി പരസ്യം ML, Print Ad MT, Ko Te Panui Panui MI, प्रिंट जाहिरात MR, Хэвлэмэл Сурталчилгаа MN, प्रिन्ट विज्ञापन NE, Trykt Annonse NO, ମୁଦ୍ରଣ ବିଜ୍ଞାପନ OR, چاپ اعلان PS, تبلیغات چاپی FA, Reklama Drukowana PL, Anúncio Impresso PT, ਪ੍ਰਿੰਟ ਵਿਗਿਆਪਨ PA, Anunțul Tipărit RO, Печатная Реклама RU, Lolomi Fa'asalalauga SM, Штампани Оглас SR, Print Ad SN, پرنٽ اشتهار SD, මුද්රණ දැන්වීම් SI, Tlačená Reklama SK, Tiskani Oglas SL, Xayaysiinta Daabacadu SO, Print Ad ST, El Anuncio Impreso ES, Iklan Print SU, Tangazo La Kuchapisha SW, Tryckt Annons SV, Ang Print Ad TL, Таблиғи Чопӣ TG, அச்சு விளம்பரம் TA, Реклама Бастыру TT, ప్రింట్ యాడ్ TE, โฆษณาสิ่งพิมพ์ TH, Basılı Reklam TR, Çap Mahabaty TK, Друкована Реклама UK, پرنٹ اشتہار UR, بېسىش ئېلانى UG, Bosma Reklama UZ, Quảng Cáo In VI, Hysbyseb Print CY, Print Ad FY, Print Intengiso XH, דרוק אַד YI, Tẹjade Ipolongo YO, Phrinta Isikhangiso ZU, Print Ad EN.
Not Always Fun Print Ad Media Articles
Explore our ready-to-use articles on Not Always Fun, available in multiple languages: Spanish, Chinese (Mandarin), English, Italian, German, French, Portuguese, Turkish, Korean, Arabic (Standard), Japanese, Russian, Dutch, Indonesian and Hindi, for your feature stories.
Unique Properties
Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Tags
craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology
Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge
The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Project Duration
The project was developed during the first trimester of 2023.
Operation Flow
This is not relevant to the category presented.
Research
The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration
The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Image Credits
Creative Director Yana Okoliyska Illustrator Yana Okoliyska Copywriter Dessislava Pavlova Agency Squared
Project Overview
Not Always Fun Print Ad has been a Silver winner in the Social Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Squared was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Not Always Fun Print Ad.
Squared Press Releases
For journalists seeking engaging content: Explore our press releases featuring Squared's work, freely available for incorporation into your stories. Press members can now immediately access 4 press releases.
Not Always Fun: Shedding Light on Harlequin Syndrome Through Print Ad Campaign
Award-winning designer Yana Okoliyska raises awareness about Harlequin syndrome with a thought-provoking print ad campaign developed in the first trimester of 2023.
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