Recall Of The Universe
Immersion Exhibition for Shanghai KNN Cultural Media Co., Ltd
The immersive exhibition of the universe space, requested by the client Bilibili, was created within the famous large shopping center, Xi'an Gpark. An inverted high-hanging crystal city reflection was displayed by irregular LED screens, which created an eye-catching space accelerator. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate. A mobile navigation system, interactive projection, artificial intelligence, AR, neon light, etc., were used to create an immersive experience for visitors.
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Recall Of The Universe by Tammy Ho
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Immersion Exhibition by Tammy Ho
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Tammy Ho Recall Of The Universe
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Tammy Ho Immersion Exhibition
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Recall Of The Universe Immersion Exhibition Press Releases
Press releases tailored for Recall Of The Universe are available in the languages: English.
Recall Of The Universe Immersion Exhibition Media Articles
Explore our ready-to-use articles on Recall Of The Universe, available in multiple languages: Hindi, English, Spanish, French, Italian, German, Dutch, Chinese (Mandarin), Portuguese, Indonesian, Japanese, Turkish, Korean, Russian and Arabic (Standard), for your feature stories.
Unique Properties
Within the limited space of the shopping center, the immersive exhibition of the universe space was created based on the existing facilities. An eye-catching space accelerator was created by using irregular LED screens to form a high-hanging crystal meteorite pile. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate. A mobile navigation system, interactive projection, artificial intelligence, AR, and neon light, etc., were used to create immersive experience to visitors. This exhibition’s main color was starry sky purple, lava red, aurora green, metallic silver.
Tags
Sense of technology and trend, Connect with storylines, Interactive games, Virtual space world, Scientific and technological means
Design Challenge
1. Design cool and stunning scenes within the limited established shopping mall space 2. Provide exhibitors with a strong sense of participation and experience 3. Design of multiple storylines and multiple endings 4. Try to use high-tech means as much as possible to increase the sense of technology and future 5. With limited budget and very little time
Project Duration
The project started in January 2023 in China and finished in March 2023, and will be exhibited at other times.
Operation Flow
Players enter the exhibition and select a character in their mobile app. Different characters have different stories and tasks. Different areas in the exhibition have different storylines and interactive games, corresponding to different modules in the mobile app. Players complete the game and tasks of their character and earn corresponding points, which can be used for lucky draws. Everyone experiences different game processes and sees different story endings. The ending of the story is presented to the player through AR technology.
Research
The exhibition caused a sensation not only in the industry, not only in one city, but also throughout the country. The physical space and the science fiction space are intertwined, presenting the mysteries of the depths of the universe in front of our eyes. In the past two years, China's immersive industry has experienced development from scratch. Trendy technology is used to show sci-fi masterpieces, immersive exhibition is used to empower shopping malls, so that China's immersive future has an unpredictable imagination.
Inspiration
The three-body animation is a very famous and very influential sci-fi animation in China. We received an invitation from our client to design an experiential exhibition in a large commercial plaza using the three-body animation as a prototype. The design requirement is that the entire exhibition takes space as the story background, has a storyline, has interactive games, and is full of science and technology and futuristic.
Image Credits
Shanghai KNN Cultural Media Co., Ltd
Project Overview
Recall Of The Universe Immersion Exhibition has been a Golden winner in the Event and Happening Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Tammy Ho was recognized with the coveted Golden A' Design Award in 2024, a testament to excellence of their work Recall Of The Universe Immersion Exhibition.
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Recall Of The Universe: Immersive Exhibition by Tammy Ho
Experience the futuristic universe at Xi'an Gpark with the immersive exhibition "Recall Of The Universe" by Tammy Ho, awarded the Golden A' Design Award in 2024.
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