South China Book Festival
Exhibition for The Guangzhou Academy of Fine Arts & Vantree Design
In the book "The Sense of Order", Ernst H. Gombrich uses the decorative art of natural history to explain the profound significance of order perception. With an entire display of books and reading, designers also tried to establish a set of rules and order for the reading space in the exhibition. They regarded the South China Book Festival as a whole that is full of meaning and connotation, so the theme content, functional layout, and streamlined relationship of the area are sorted out and coordinated.
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South China Book Festival by Muchuan Xu
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Exhibition by Muchuan Xu
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Muchuan Xu South China Book Festival
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Muchuan Xu Exhibition
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South China Book Festival Exhibition Press Releases
For South China Book Festival, find press releases in a variety of languages: English.
South China Book Festival Exhibition Media Articles
Explore our ready-to-use articles on South China Book Festival, available in multiple languages: Italian, Spanish, Dutch, Hindi, English, French, German, Chinese (Mandarin), Portuguese, Indonesian, Japanese, Arabic (Standard), Turkish, Korean and Russian, for your feature stories.
Unique Properties
Since the project is a municipal public cultural event that attracts all citizen to participate, it adheres to the sustainable use of recyclable modeling devices and digital interactive experience equipment to display an immersive and diverse exhibition of real scenes and virtual reality. Compared with traditional paper book fair, the South China book festival’s deeply integration of digital technology and the substantial economy is more environmentally friendly and more in line with the trend of technological innovation.
Tags
Study room in the Flower City, Pre-plan, Order experience
Production Technology
Designers chose the unique and characteristic culture in Canton, The Chen’s Lineage Hall as prototype, forming a clear spatial circulation in the formal order of "Three entrances and five rooms". Combining different colors of flowers with six "YUE", corresponding to different floral languages and refined patterns also enhance the recognition of the exhibition area, symbolizing the historical imprint of urban reading from the past to the present and to the future.
Design Challenge
Because the exhibition returned with great expectations after three years and coincided with its 30th anniversary, the five-day "largest scale in history" festival took only one month from preparation to construction to the opening. How to make the it in-depth and meaningful within a limited time, set off Guangzhou's thousand-year cultural heritage and show one of the world's first tier cities, and make the effect of the space to be more hierarchical and orderly, is the focus of this design.
Project Duration
The South China Book Festival has been held from August 18 to 22, 2023, in Guangzhou. It only took about a month to design and only two days to build.
Operation Flow
The visual transparency of the space and the accessibility of the internal connect each zone together. These ultimately make external integrity, internal openness, and perceptual order jointly constitute the unique spatial rhythm of the South China book festival. Reading·National Reading: As the entrance space of the exhibition, the orange Punicagranatum symbolizes wealth and happiness, and the scroll-shaped bookshelf displays the new era themed publications.
Research
Nodes of sensory experience are placed in the exhibition space to create a unique logical order in each area. In this way, the entire venue is connected to form a varied and complete order experience. "Study room in the Flower City", the interior design interprets and responds to the theme of the exhibition in an overall.
Inspiration
The creation of book <The Sense of Order> is different from purely formal design, but aims to establish a coordinate system in space. Through the reference system of perception and order, we can learn from the inherent laws of spatial activities, 'pre-plan' the logic of streamlines, and find rich and identifiable spatial rhythms.
Image Credits
Copyrights belong to Vantree Design, 2023.
Project Overview
South China Book Festival Exhibition has been a Iron winner in the Trade Show Architecture, Interiors, and Exhibit Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Muchuan Xu was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work South China Book Festival Exhibition.
Muchuan Xu Press Releases
Journalists and media members can enrich their content with our press releases on Muchuan Xu, available for free use. 11 press releases are now available for immediate access by journalists.
South China Book Festival Showcases Innovative Exhibition Design by Muchuan Xu
The South China Book Festival, held in Guangzhou from August 18 to 22, 2023, featured an immersive and sustainable exhibition designed by Muchuan Xu, incorporating digital technology and historical cultural elements to create a unique spatial experience.
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