Reset and Detox Brush
Readey

Reset and Detox Brush for Samantha Global

Reset and Detox Brush Ready has been developed with the concept of allowing users to instantly perceive a beautiful and confident version of themselves. The novel design transforms hair into a silky-smooth texture, providing a refreshing sensation. Operating at approximately 6,000 vibrations per minute, this hairbrush effectively suppresses static electricity. With twin negative ions and 88 metal pins, it stimulates the scalp, delivering a cool and comfortable experience while aligning the cuticles. The outcome is well-moisturized, tangle-free hair.

Takako Yoshikawa 2024 Agency Bronze Press Kit № 155010

Download Press Kit № 155010

Download Press Kit № 155010 Reset and Detox Brush for Samantha Global by Takako Yoshikawa to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Readey by Takako Yoshikawa
Readey by Takako Yoshikawa

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Photo credits are listed in the Image Credits Section.

Reset and Detox Brush by Takako Yoshikawa
Reset and Detox Brush by Takako Yoshikawa

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Consult the Image Credits Section for information on photo credits.

Takako Yoshikawa Readey
Takako Yoshikawa Readey

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Photo credits are listed in the Image Credits Section.

Takako Yoshikawa Reset and Detox Brush
Takako Yoshikawa Reset and Detox Brush

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Please check the Image Credits Section for photo acknowledgements.

Kasetu Souzou Design Team Photo
Kasetu Souzou Design Team Photo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image attributions can be found in the Image Credits Section.

Samantha GlobalBrand Logo
Samantha GlobalBrand Logo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Please check the Image Credits Section for photo acknowledgements.

Kasetu Souzou Corporate Logo
Kasetu Souzou Corporate Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image attributions can be found in the Image Credits Section.

Design Interviews
Takako Yoshikawa Interview

Interview Opportunity: Access an exclusive interview with Takako Yoshikawa, spanning approximately 350 words, free for journalistic use. Download available now. Access Takako Yoshikawa Interview Now.


Design Newswire
Readey Reset and Detox Brush Press Releases

For Readey, we offer press releases in multiple languages, including: English.


Press Kit
Readey Reset and Detox Brush Media Articles

Access our collection of Readey articles, ready for use and offered in languages: Hindi, English, Spanish, French, Italian, German, Dutch, Chinese (Mandarin), Portuguese, Indonesian, Arabic (Standard), Japanese, Turkish, Korean and Russian.


Unique Properties

We are inspired by the concept of palm gently enveloping the scalp. By maximizing the advantage of the curve that fits comfortably in the palm, we created a visually pleasing, unique, and organic design. The tail-like section is not the handle (as in typical hairbrushes), but is deliberately shaped to fit the palm for easy handling and usability. Because we consider calming the mind” to be an important role of hair care, we put emphasis on the overall rounded contour.

Tags

haircare, hairbrush, beauty care, reset & detox, personal care

Production Technology

The moment it is switched on, the user will experience a pleasant vibration that refreshes both the hair and scalp. This gentle electric hairbrush is designed with the aim of giving off a sense of so easy to use and I have always wanted something like this. The significant difference with respect to the usual hairbrush is that both hair and mood becomes refreshed in a matter of seconds. Also, whereas the usual hairbrush increases static electricity, Readey enables hair care while reducing static electricity.

Design Challenge

I imagined the shape of a brush that can care for your hair with the most natural movements. I visualized the shape of a unique and cute design that takes advantage of the curves of the palm. The tail-like part is not a hairbrush handle, but a deliberate shape that allows it to fit comfortably in the palm of your hand, making it easier to grip and use. By creating an overall rounded shape, I valued the curves, believing that soothing the mind is also important for hair care.

Project Duration

This project began on September 2021, was press released in 31th August 2023 at The Riz-Carlton Tokyo. Pre-orders for this product have started in 1st September and are sold out.The general merket release date for this product will be November 1st 2023.

Operation Flow

Turn it on with a single touch, place the brush in your palm, and care for it by caressing your hair with your hands. Enjoy your self treatment care anytime anywhere with 6000 vibrations per minute and twin negative ions.

Research

By the time I completed this product, I studied hundreds of hairbrush that were released. For my research I have visited not only Japan but also other foreign countries, Hong Kong, Korea, London, New York, Paris to see the products. At the same time, I also studied the design characteristics required by women for curl irons. The main research theme is design, material, painting, function. Based on this huge amount of research data, I completed this design.

Inspiration

In our country, Japan, we revere a culture known as TE-ATE ( hand healing ) . We believe that our hands possess energy, and that we are able to provide healing and comfort by stroking the body with the palm of the hand. The typical hairbrush is used by holding its handle. By holding the handle, the hair is distanced from the hand. In contrast, Readey is designed to be placed in the palm of the hand, thus enables a more meticulous and protective approach to hair care. Furthermore, by incorporating a mechanism that eliminates friction, negative ions, and static electricity, Readey prevents hair damage.

Image Credits

Main Image,#1〜4,All images Artistic Director, Takako Yoshikawa

Project Overview

Readey Reset and Detox Brush has been a Bronze winner in the Beauty, Personal Care and Cosmetic Products Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Kasetu Souzou Design Team Photo Award Logo
Bronze Recognition

Takako Yoshikawa was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Readey Reset and Detox Brush.

DesignPRWire
Takako Yoshikawa Press Releases

Access a rich repository of press releases on Takako Yoshikawa, offered to press and media professionals for unrestricted use in their stories. For immediate journalistic use: 3 press releases are available right now.


Introducing Readey: The Innovative Reset and Detox Brush by Takako Yoshikawa

Discover the revolutionary Readey, a palm-fitting hairbrush designed to transform your hair care routine


Kasetu Souzou Design Team Photo
Takako Yoshikawa Newsroom

Discover outstanding design and award-winning initiatives in the Takako Yoshikawa Newsroom.

You are currently viewing Media Showcase № 155010. Navigate Takako Yoshikawa's newsroom for a curated selection of their award-winning work, enriched with high-quality media and valuable insights. This is Press Kit / Media Showcase 155010 featuring the Readey. For more in-depth materials, see Newsroom 232048.

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