Comprehensive Financial App for Aeon Financial Service Co., Ltd.
Aeon Wallet is a comprehensive financial service provided by Aeon Group, a massive conglomerate with 17,900 stores and 9 trillion yen in sales. It has 48.24 million credit card members and offers various financial services as an integrated company. Aeon Wallet has a simple and easy-to-understand design that anyone can use. By suggesting the essential needs according to the user's context, they are provided with a personalized experience. We have built a financial service that allows users to conveniently get the information they really need.
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Our Aeon Wallet press releases are ready in languages: English, for your convenience.
We provide articles ready for publication on Aeon Wallet, offered in several languages: English, Spanish, French, Italian, Chinese (Mandarin), Portuguese, Indonesian, Japanese, Turkish, Korean, Russian, Dutch, German, Hindi and Arabic (Standard).
Comprehensive financial services provided by Aeon group, a huge conglomerate operating in Japan and Asia with 17,900 stores, 570,000 employees, and sales of 9 trillion yen. Aeon targets suburban/rural residents with limited digital and financial literacy. A user-friendly app redesign aims to cater to all users by customizing information based on their needs. This ensures a personalized experience, minimizing the risk of missing critical information.
Financial, Payment, Card, Bank, Shopping, Disaster
The app's framework is "Flutter", enabling efficient and speedy development. The operability and user-friendliness were confirmed at an early stage with implemented functionality, allowing for improvements. Furthermore, "Lottie" was used for some animations, such as tutorials and object interactions, to achieve smooth and unique movements in a lightweight manner.
In Japan's payment market, various providers like credit cards, QR code payments, electronic money, and BNPL are vying for space. Many Japanese financial apps aim to become "super apps", yet Japan's cashless ratio stood 36% in 2022, low by global standards. Users need help to keep up with the plethora of options, and Aeon Wallet strives to offer the best experience by providing simple functionalities and clear differentiation from competitors.
Tokyo, Japan. The concept and visual identity planning started in September 2022, detailed design, development, usability testing, etc., began in December 2022, and the application was released in September 2023.
We aim to prevent information overload and ensure users get all essential details. Users can customize the UI and skins according to their needs to foster user attachment and usage, and they can quickly grasp their usage status through visual representations and interactions, regardless of their financial literacy. Furthermore, we provide disaster preparedness features in our daily contact services to enhance disaster awareness and ensure smooth actions and peace of mind during emergencies.
Surveying other companies' services revealed dissatisfaction and latent needs in current payment and financial services. We also explored the primary functions used by our cardholders, in-store tasks, and usage scenarios for each financial product. Using data from user interviews conducted from concept study to public release, we designed a dynamic, personalized experience that improves literacy and continues to be conveniently used.
We emphasized the importance of catering to individual users. While many Japanese financial apps previously featured crowded screens with numerous functions and ads, our research of 1,300 users revealed that only a limited number of functions were actually being used. To prevent users from overlooking valuable information due to information overload, we proposed a simple design philosophy and an app UX that allows users to customize information and functions as needed.
Copyright belongs to Fourdigit Inc, 2024.
Aeon Wallet Comprehensive Financial App has been a Bronze winner in the Mobile Technologies, Applications and Software Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
AEON Financial Service Co., Ltd. was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Aeon Wallet Comprehensive Financial App.
Numerous press releases on AEON Financial Service Co., Ltd. and their achievements are at your disposal, inviting press members to use them freely in their coverage. Now available: Immediate access to 1 press releases for journalists.
AEON Financial Service Co., Ltd. introduces Aeon Wallet, a comprehensive financial app, designed to cater to individual user needs, offering a personalized and user-friendly experience. Tokyo, Japan - September 2023.
Access AEON Financial Service Co., Ltd. Newsroom to delve into the world of top-tier design and accolades.
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