Dotline

Corporate Identity for Dotline Co., Ltd.

Dotline has been facing a huge business challenge, which is as same as others in the welfare industry: a shortage of human resources. This identity system design is to inspire a company’s vision to their staff, candidates, and related people. The company’s vision is Social Heroes. Dotline sees all staff who come for help in someone's daily life as heroes. The logo is a graphical symbol of a hero flipping a cloak and moving forward designed from the letters, D+L. As Dotline provides 7 business categories, the logos come in 7 different colors with each business name typed with a brand typeface

Download Press Kit № 160477

Download Press Kit № 160477 Corporate Identity for Dotline Co., Ltd. by Tomohiro Kaji to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Dotline by Tomohiro Kaji

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Corporate Identity by Tomohiro Kaji

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Tomohiro Kaji Dotline

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Tomohiro Kaji Corporate Identity

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Dotline Co Ltd Brand Logo

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Tomodachi Ltd Corporate Logo

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Dotline Corporate Identity Press Releases

Availability alert: Press releases for Dotline in languages including English.

Dotline Corporate Identity Translations

Excited to make Dotline accessible in many languages through our translations: Korporatiewe Identiteit AF, Identitet Korporativ SQ, Карпаратыўная ідэнтычнасць BE, কর্পোরেট পরিচয় BN, Identidad sa Korporasyon CEB, Chizindikiritso cha Kampani NY, 企業形象識別 ZY, 企业识别系统 ZH, Yritysilme FI, Identité Visuelle FR, זהות ארגונית HE, ناسنامەی کۆمپانیایی KU, Корпоративдик Идентификация KY, ເອກະລັກອົງກອນ LO, Identitas Corporativa LA, Korporatīvā identitāte LV, Korporatyvinis identitetas LT, Ënnernemensidentitéit LB, Корпоративен идентитет MK, کارپوریټ پیژندنه PS, Empresaq Identidadnin QU, Identitate Corporativă RO, Корпоративная идентичность RU, Fa'ailoaga Fa'alapotopotoga SM, निगम-अभिज्ञान-प्रणाली SA, Korporativni identitet SR, Корпоратив Идентификация TT, Korporativ Identifikatsiya UZ, Bộ Nhận Diện Doanh Nghiệp VI, Hunaniaeth Gorfforaethol CY, Bedriuwsidentiteit FY, Isazisi Senkampani XH, קאָרפּאָראַטיווע אידענטיטעט YI, Ìdánimọ̀ Ilé-iṣẹ́ YO, Isazisi Senkampani ZU, Corporate Identity EN.

Dotline Corporate Identity Media Articles

For immediate use: Dotline articles, available in languages such as English, Japanese, Korean, Indonesian, Dutch, Spanish, Italian, German, Portuguese, French, Chinese (Mandarin), Turkish, Russian, Hindi and Arabic (Standard), to enrich your content.

Unique Properties

A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.

Tags

Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough

Production Technology

Grid system with the golden section, over ray, multiplication

Design Challenge

The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.

Project Duration

Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.

Research

Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands

Inspiration

Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.

Project Overview

Dotline Corporate Identity has been a Golden winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit Tomohiro Kaji.

Golden Recognition

Tomohiro Kaji was recognized with the coveted Golden A' Design Award in 2024, a testament to excellence of their work Dotline Corporate Identity.

Tomohiro Kaji Press Releases

Media members, dive into our press releases on Tomohiro Kaji's work, ready for you to use and enhance your journalistic content. Unlock 3 press releases now, directly accessible to journalists.

Introducing Dotline: A Heroic Corporate Identity Unveiled by Designer Tomohiro Kaji

Tomohiro Kaji unveils Dotline, a corporate identity design for a major Japanese company, inspired by the concept of social heroes and aimed at addressing the challenges faced by Japan's aging population. The design, which includes a logo and communication graphics, is a testament to the company's vision of its staff as heroes and aims to inspire its workforce and related individuals.

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