Congtai Huofenzi
Baijiu Packaging for Shenzhen Oracle Creative Design Co.,Ltd.
Congtai Huofenzi is a baijiu oriented toward contemporary preferences. Its Eye of Vitality motif draws from the motion of water and the structure of liquor molecules. The bottle features an embossed texture, a resin label, and a shape designed for handling. The packaging incorporates layered paper with wood-grain and landscape patterns, contributing to a defined and consistent visual expression.
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Congtai Huofenzi by Wen Liu
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Baijiu Packaging by Wen Liu
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Wen Liu Congtai Huofenzi
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Wen Liu Baijiu Packaging
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Wen Liu Design Team Photo
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Shenzhen Oracle Creative Design Co Ltd Brand Logo
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Unique Properties
Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
Tags
Natural, Vibrant
Production Technology
The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
Design Challenge
Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
Project Duration
March 2024, Shenzhen, China
Operation Flow
The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
Research
Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration
The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
Project Overview
Congtai Huofenzi Baijiu Packaging has been a Golden winner in the Packaging Design award category in the year 2025 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Image Credits
For design images and photos please credit Wen Liu.
Golden Recognition
Wen Liu was recognized with the coveted Golden A' Design Award in 2026, a testament to excellence of their work Congtai Huofenzi Baijiu Packaging.
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