Xiaoyou Cultural Creative Liquor
Packaging for Shanxi Dianfan Cultural and Creative Industry Co., Ltd.
Xiaoyou Cultural Creative Liquor is a ceramic bottle and packaging design for a Chinese spirit. The bottle takes its form from the Xiaoyou, an owl shaped bronze liquor vessel of the Shang Dynasty held in the Shanxi Museum. Serpent, wing and Kui dragon motifs are simplified into clean lines. The body is made of matte black Jingdezhen ceramic and is detailed with metallic gilding, while the cap and drinking set combine ceramic and metal. The owl shaped outer lid is twisted open by hand, repeating the way the original vessel was used.
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Xiaoyou Cultural Creative Liquor by Wen Liu
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Packaging by Wen Liu
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Xiaoyou Cultural Creative Liquor Packaging Press Releases
Discover our press releases for Xiaoyou Cultural Creative Liquor available in the following languages: English.
Xiaoyou Cultural Creative Liquor Packaging Translations
Proudly offering Xiaoyou Cultural Creative Liquor project translations in several languages: Viinapullon pakkaus FI, Ferpakking foar Drankflesse FY, Ішімдік бөтелкесінің қаптамасы KK, Ambalaža za flašu likera SR, Pecynnu Potel Wirod CY, Опаковка за бутилка алкохол BG, ናይ መስተ ጥርሙዝ መዐሸጊ TI, Ичимдик бөтөлкөсүнүн таңгагы KY, Envase para botella de licor GL, ھاراق بوتۇلكىسى ئوراش دىزاينى UG, Լիկյորի շշի փաթեթավորում HY, Teuteuga o Fagu Ava Malosi SM, အရက်ပုလင်း ထုပ်ပိုးမှုဒီဇိုင်း MY, Obal na fľašu liehoviny SK, మద్యం సీసా ప్యాకేజింగ్ TE, Förpackningsdesign för spritflaska SV, Pembungkusan Botol Minuman Keras MS, Alkoholisko dzērienu pudeles iepakojums LV, Ambalaža za bocu žestokog pića HR, Kemasan Botol Inuman Keras SU, פּאַקאַזש־דיזײַן פֿאַר אַ בראָנפֿן־פֿלאַש YI, Emballasje for brennevinsflaske NB, ალკოჰოლური სასმელის ბოთლის შეფუთვა KA, Verpackung fir Schnapsfläschen LB, Ipaki y'Icupa ry'Inzoga RW, ಮದ್ಯದ ಬಾಟಲಿ ಪ್ಯಾಕೇಜಿಂಗ್ KN, Fonosana Tavoahangy Toaka MG, Alkoholinio gėrimo butelio pakuotė LT, Italosüveg csomagolás HU, Упаковка для пляшки лікеро-горілчаного виробу UK, மதுபான புட்டி பேக்கேஜிங் TA, ཨ་རག་ཤེལ་དམ་གྱི་སྒམ་སྒྲིག་ཇུས་འགོད། BO, Alkogolly içgi çüýşesiniň gaplamasy TK, Bao bì chai rượu VI, Obalový design lahve na lihoviny CS, Paketim për Shishe Pijesh Alkoolike SQ, Ippakkjar ta' Flixkun tax-Xorb Alkoħoliku MT, 酒樽包裝設計 ZY, Emballagedesign til spiritusflaske DA, മദ്യക്കുപ്പി പാക്കേജിംഗ് ML, Liquor Bottle Packaging EN, Envase para botella de licor ES, تغليف زجاجة مشروب كحولي AR, Emballage de bouteille de spiritueux FR, Embalagem de Garrafa de Licor PT, 酒瓶パッケージ JA, 주류 병 패키지 디자인 KO, Packaging per bottiglia di liquore IT, 白酒瓶包装 ZH, शराब की बोतल की पैकेजिंग HI, মদের বোতলের প্যাকেজিং BN, Упаковка для бутылки крепкого напитка RU, شراب کی بوتل کی پیکیجنگ UR, Kemasan Botol Minuman Keras ID, Verpackung für Spirituosenflasche DE, İçki Şişesi Ambalajı TR, Involucrum Lagoenae Vini Ardentis LA, Te Tākai Pātara Waipiro MI, Embalatge de botelha de licor OC, Baakadaynta Dhalada Khamriga SO, Хәмер шешәсе өчен упаковка TT, Pakêtkirina Şûşeya Meya KU, Verpakking voor drankfles NL, Umbúðahönnun fyrir áfengisflösku IS, Emballasje for brennevinsflaske NO, Ichimlik shishasi qadoqlash dizayni UZ, Ka Pahu Hoʻopili no ka ʻŌmole Lama HAW, Opakowanie butelki alkoholu PL, Kunshin Kwalbar Barasa HA, Пакување за шише за алкохолен пијалак MK, Pakaĵdezajno por Likvorbotelo EO, Ìṣàpẹẹrẹ Ìgò Ọtí Líle YO, Упакоўка для бутэлькі моцнага алкагольнага напою BE, บรรจุภัณฑ์ขวดสุรา TH, Nkwakọba Ngwaahịa Karama Mmanya IG, Likore Botilaren Packaging Diseinua EU, Spirtli İçki Şüşəsi Qablaşdırması AZ, Pacaideachd Botal Deoch-làidir GD, אריזת בקבוק משקה חריף HE, Embalaža steklenice za žgane pijače SL, रक्सी बोतल प्याकेजिङ NE, Бастабандии шишаи нӯшокии спиртӣ TG, Kemasan Botol Minuman Keras JV, Envàs per a Ampolla de Licor CA, Ukupakisha Kwebhodlela Lotshwala ZU, Pacáistiú Buidéal Biotáille GA, Ufungashaji wa Chupa ya Kileo SW, Pakete ng Bote ng Alak TL, የመጠጥ ጠርሙስ ማሸጊያ AM, මත්පැන් බෝතල් ඇසුරුම්කරණය SI, Kupakwa Kwebhodhoro Redoro SN, मद्यकूपीवेष्टनम् SA, Συσκευασία Φιάλης Ποτού EL, ບັນຈຸພັນຂວດເຫຼົ້າ LO, Kev Ntim Lub Raj Mis Cawv HMN, ਸ਼ਰਾਬ ਦੀ ਬੋਤਲ ਦੀ ਪੈਕੇਜਿੰਗ PA, Ipakethe yeBhotile yotywala XH, Anbalaj Boutèy Likè HT, ការវេចខ្ចប់ដបស្រា KM, د شرابو بوتل بسته بندي PS, Putos sa Botelya sa Ilimnong Makahubog CEB, Imballaghju di Buttiglia di Licore CO, Sephutheloana sa Botlolo ea Joala ST, بستهبندی بطری مشروب FA, Ambalaža za bocu žestokog pića BS, ମଦ ବୋତଲ ପ୍ୟାକେଜିଂ OR, Trago Botella Empaquetana QU, मद्य बाटली पॅकेजिंग MR, Ambalaj pentru Sticlă de Băuturi Spirtoase RO, Kupanga Zophimba za Botolo la Mowa Wamphamvu NY, Kaña Ryru Botella ñemboaparegua GN, Архины лонхны сав баглаа боодол MN, মদৰ বটলৰ পেকেজিং AS, દારૂની બોટલનું પેકેજિંગ GU, Alkoholipudeli pakend ET, Drankbottel Verpakking AF, شراب جي بوتل جي پيڪيجنگ SD, tailored for your needs.
Xiaoyou Cultural Creative Liquor Packaging Media Articles
Explore our ready-to-use articles on Xiaoyou Cultural Creative Liquor, available in multiple languages: Turkish, Hindi, Korean, Russian, Spanish, English, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Arabic (Standard) and Japanese, for your feature stories.
Unique Properties
Xiaoyou Cultural Creative Liquor embodies three millennia of civilization, rejuvenated through contemporary design. The bottle draws inspiration from the bronze artifact Xiaoyou housed in the Shanxi Museum, distilling classic motifs such as serpent patterns, wing patterns, and Kui dragon patterns. While preserving the artifact's essence, the design reinterprets its form with elegant and simplified lines, aligning with modern aesthetics. Crafted from Jingdezhen ceramic, the bottle undergoes meticulous artistry and rigorous testing to ensure both secure liquor storage and transport convenience. This integration allows ancient motifs to merge seamlessly into daily life, continuing the warmth of civilization.
Tags
Revitalized Heritage, Ancient "Angry Birds", Tangible History, The Cultural Gift, Collector’s Edition
Production Technology
The bottle body is crafted from matte black ceramic, echoing the serene and rustic visual texture of the Xiaoyou vessel. Embellished with metallic gilding, the motifs and details are outlined with a lustrous finish against the subdued ceramic base, enhancing the visual depth and refinement. Components such as the bottle cap and drinking set integrate ceramic with metal materials. The gilding technique not only elevates the recognizability of cultural symbols but also imbues the artifacts with a modern elegance that is both dignified and dynamic. The design pays homage to the historical texture of bronze artifacts through its material essence, while modern craftsmanship ensures practical durability and artistic appeal, achieving an organic fusion of traditional material language and contemporary aesthetics.
Design Challenge
On the historical dimension, it is necessary to strike a balance between the solemnity of the Xiaoyou artifact and the daily functionality of cultural and creative products, avoiding the excessive trivialization or commercialization of cultural symbols. On the social dimension, it is essential to address the widespread market skepticism toward baijiu cultural products as "prioritizing form over substance," emphasizing the depth and sincerity of cultural expression. On the technical dimension, it is crucial to faithfully reproduce the sculptural features of the Xiaoyou artifact while overcoming the challenges of mold development and mass production posed by its intricate form, ensuring that the design language is fully realized in large-scale manufacturing.
Project Duration
Time: March 2023 - October 2025 Location: Taiyuan City, Shanxi Province
Operation Flow
The owl-shaped outer lid is designed to be manually twisted open, with its opening mechanism accurately replicating the original structure of the bronze Xiaoyou artifact's lid. By restoring the usage method of this Shang Dynasty liquor vessel, users are invited to physically engage with the ceremonial context of three millennia ago through the act of opening and closing the lid. This interaction evokes vivid associations with the artifact's function and historical setting. The design extends the concept of "bringing cultural relics to life" from visual symbolism to behavioral experience, integrating cultural dissemination into everyday actions and fostering a profound connection that evolves from visual observation to embodied memory.
Research
This project constitutes a research endeavor in cultural and creative product design, focusing on the cross-disciplinary integration of cultural heritage with the spirits industry. Centered on the Shang Dynasty bronze Xiaoyou as its cultural medium, the study aims to develop a Fenjiu cultural product that harmonizes profound cultural depth with vibrant market appeal, achieving the dual objectives of revitalizing cultural artifacts and enhancing brand equity. By systematically examining the historical and cultural significance of the Xiaoyou and drawing insights from successful cultural and creative design practices both domestically and internationally, the project undertakes comprehensive development—from cultural interpretation and conceptual design to tangible product realization. Ultimately, using Fenjiu as a cultural conduit, it seeks to transition the Xiaoyou artifact from museum exhibits into everyday life, thereby advancing the dissemination of Chinese culture while simultaneously elevating brand value and expanding market influence.
Inspiration
The bronze artifact Xiaoyou from the Shanxi Museum, celebrated as the most adorable artifact, is an exquisite masterpiece of late Shang Dynasty bronze craftsmanship. The vessel features two owls standing back-to-back. In ancient Chinese, "Xiao" was the collective term for owls, while "You" denotes a type of liquor vessel—thus, "Xiaoyou" literally means an "owl-shaped liquor container." Over three millennia ago, this vessel held strong liquor for ritual offerings to the gods; today, it carries our imagination of history. What has changed from its perception as a "war god" to a "mascot" is not the form of the Xiaoyou, but our perspective in interpreting civilization.
Project Overview
Xiaoyou Cultural Creative Liquor Packaging has been a Silver winner in the Packaging Design award category in the year 2025 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Wen Liu.
Silver Recognition
Wen Liu was recognized with the coveted Silver A' Design Award in 2026, a testament to excellence of their work Xiaoyou Cultural Creative Liquor Packaging.
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Xiaoyou Cultural Creative Liquor Wins Silver at 2026 A' Packaging Design Awards for Blending Ancient Heritage with Modern Craft
Wen Liu's Xiaoyou Cultural Creative Liquor, inspired by the iconic Shang Dynasty bronze owl vessel from Shanxi Museum, has been honored with the Silver A' Packaging Design Award 2026 for its innovative fusion of historical artistry and contemporary design, revitalizing a millennia-old artifact into a collectible and functional spirits bottle.
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