Aura Park
Recreation Space for JFR Studio
Aura Park is a conceptual installation located in Hangzhou's West Lake district. Envisioned as a 1,588-square-meter cosmic playground, it explores abstractions such as spacetime, artificial nature, and imagined reality within an interactive multiverse environment. The project integrates dynamic spatial design, innovative technology, and multimedia art to bridge physical and virtual dimensions. Through choreographed ethereal sculptures, landscaping, and interactive features, it delivers a multi-sensory journey of ascension, ecstasy, and transformation for visitors of all ages.
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Aura Park by Jeffrey Zee
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Recreation Space by Jeffrey Zee
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Unique Properties
Located in the West Lake district of China's tech city Hangzhou, Aura Park is a conceptual exploration that combines various abstractions such as spacetime, artificial nature, imagined reality within an interactive, multiverse environment. Envisioned as a 1588 square meter cosmic playground, Aura Park integrates dynamic spatial compositions, design technologies, and multimedia artistic expressions to orchestrate an immersive, multi-sensory discovery experience for guests of all ages.
Tags
surreal, nature, immersive, organic, lighting, entertainment, technology, interior design, ascension
Production Technology
Lighting and visual technologies include: dynamic lighting structure in steel, customized 3D curved LED panels, transparent LED screens, full spectrum programable LED light strips, specialized stage AV installations, tailor-made sculptures and interlinked video creations for individual panels. Main construction materials include: GRG (glass reinforced gypsum), customized metallic and textured paint, patterned marble flooring, tempered glass panels, and custom ceramic tiles, etc.
Design Challenge
Due to the complexity of interactive and immersive technologies, the project took on various challenges during the design and implementation phases. While design studies and final drawings are prepared with precise modeling and simulation, coordination with visualization and acoustic teams, as well as various engineers were conducted on-site and online on a regular basis. Testing of components and prototypes of various systems were performed to ensure manufacturing precision and installation.
Project Duration
The design of Aura Park was initiated in Shanghai in October 2024, and the construction in Hangzhou commenced in December 2024 and was completed in July 2025.
Operation Flow
The client team was initially involved with design discussions in 2024 during the preliminary concept phase. Due to the size and complexity of the project program, all front and back of house areas as well as specific equipment installation requirements were carefully considered during the planning phase. Numerous mock-ups and models were constructed and approved before final production and installation. Weekly on-site and video meetings were conducted to ensure progress and quality control.
Research
To create the ultimate surreal experience for all guests, the design team and digital artists conducted a lot of research on the customization, implementation and integration of visual animations, resonance production, textured materials and construction methodologies throughout the intensive design process. Specific lighting details embedded within curvilinear geometries were 3D modeled and printed throughout all stages of design investigations, prototyping and manufacturing.
Inspiration
Inspired by our evolution of human consciousness, Aura Park is conceptualized as a manifestation of an immersive and surreal leisure destination. One of the investigations is the execution between the physical and virtual dimensions through design, construction and visual technologies. Artistic ethereal sculptures, landscaping and water features are choreographed with interactive resonances, lighting and animations to create a multi-sensory experience of ascension, ecstasy and transformation.
Project Overview
Aura Park Recreation Space has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2025 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Image Credits
For design images and photos please credit Jeffrey Zee.
Golden Recognition
Jeffrey Zee was recognized with the coveted Golden A' Design Award in 2026, a testament to excellence of their work Aura Park Recreation Space.
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