Songfengruo Ancient Tree
Black Tea Packaging for Songfengruo
Songfengruo, a brand originating from the tea producing region of China, is rooted in exploring premium tea gardens, bringing high quality tea to tea lovers and extending the beauty of tea art into everyday life. The founder visited various tea gardens, conveying premium tea with the intention of gift giving, creating Zen inspired tea gifts that exude understated artistry. The overall color scheme uses a deep brown tone, employing artistically expressive paper to showcase the brand's pursuit of nature, health, and quality.
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Download Press Kit № 182088 Black Tea Packaging for Songfengruo by Suzhou SoFeng Design Co.,Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Songfengruo Ancient Tree by Suzhou SoFeng Design Co Ltd
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Black Tea Packaging by Suzhou SoFeng Design Co Ltd
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Suzhou SoFeng Design Co Ltd Songfengruo Ancient Tree
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Suzhou SoFeng Design Co Ltd Black Tea Packaging
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SongfengruoBrand Logo
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Unique Properties
Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
Tags
Branding, Packaging, Tea
Production Technology
The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
Design Challenge
The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
Project Duration
The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow
The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
Research
The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
Inspiration
We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
Image Credits
Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.
Project Overview
Songfengruo Ancient Tree Black Tea Packaging has been a Bronze winner in the Packaging Design award category in the year 2025 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Suzhou SoFeng Design Co.,Ltd. was recognized with the coveted Bronze A' Design Award in 2026, a testament to excellence of their work Songfengruo Ancient Tree Black Tea Packaging.
Suzhou SoFeng Design Co.,Ltd. Press Releases
Discover Suzhou SoFeng Design Co.,Ltd.'s journey through our press releases, available for all press members and journalists to use without restrictions. Journalists can access 8 press releases immediately, ready for your use.
Suzhou SoFeng Design Co.,Ltd. Newsroom
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