Feel The Vineyard

Exhibition for Hong Kong Trade Development Council - Exhibition Services

Feel the vineyard is an exhibition held in Hong Kong which is the most influential wine and spirits trade fair in the Asia Pacific. The theme of the design is Winery and material selection mainly focus on wood, grass, and metal. The design provided a professional and high-end image to the visitors. Because of the space limitation, the cabinet was designed in wired metal which increases the visual spacing and flexibility of display. Moreover, aroma wall and wine bar were the features of this exhibition. The visitor could experience the featured smells of wine which are produced from Australia.

Download Press Kit № 86887

Download Press Kit № 86887 Exhibition for Hong Kong Trade Development Council - Exhibition Services by Kelvin Chan to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At enterprise|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention enterprise|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. enterprise|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Feel the Vineyard by Kelvin Chan

Download 1800 Pixels JPEG Image.

Exhibition by Kelvin Chan

Download 1800 Pixels JPEG Image.

Kelvin Chan Feel the Vineyard

Download 1800 Pixels JPEG Image.

Kelvin Chan Exhibition

Download 1800 Pixels JPEG Image.

Hong Kong Trade Development Council Exhibition ServicesBrand Logo

Download 1800 Pixels JPEG Image.

Kelvin Chan Corporate Logo

Download 1800 Pixels JPEG Image.

Feel The Vineyard Exhibition Press Releases

Explore press materials for Feel The Vineyard, available in languages such as English.

Feel The Vineyard Exhibition Media Articles

Access our collection of Feel The Vineyard articles, ready for use and offered in languages: Chinese (Mandarin), Hindi, French, Portuguese, Korean, Italian, Japanese, Russian, German, Dutch, Turkish, Arabic (Standard), Indonesian, Spanish and English.

Unique Properties

Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.

Tags

Exhibition, winery, natural, Australia, Wine, modern, creative

Production Technology

About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors

Design Challenge

The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.

Project Duration

The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.

Operation Flow

To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.

Research

Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.

Inspiration

Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.

Image Credits

Hong Kong Trade Development Council

Project Overview

Feel The Vineyard Exhibition has been a Bronze winner in the Event and Happening Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Kelvin Chan was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Feel The Vineyard Exhibition.

Kelvin Chan Press Releases

Media members, dive into our press releases on Kelvin Chan's work, ready for you to use and enhance your journalistic content. 1 press releases are now available for immediate access by journalists.

Feel The Vineyard Exhibition Showcases Innovative Winery Design at Vinexpo Hong Kong

Kelvin Chan's exhibition "Feel The Vineyard" at Vinexpo Hong Kong 2018 captivated visitors with its immersive winery theme and innovative features.

Kelvin Chan Newsroom

Unlock a treasure trove of award-winning designs by accessing Kelvin Chan Newsroom.