Retail Space for Studds
Studds Accessories Ltd is the manufacturer of two-wheeler helmets and accessories. Studds helmets were traditionally sold in multi-brand outlets. Hence, there was a need to create a brand identity that it deserved. D'art conceptualized the store, featuring innovative touchpoints like Virtual reality of the products, interactive touch display tables and helmet sanitizing machines etc. Studds the helmet and accessories store, pulled in a significant number of customers, taking the retail journey of customers to the next level.
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Download Press Kit № 88161 Retail Space for Studds by D'ART PVT LTD to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Our Studds Accessories Ltd press releases are ready in languages: English, for your convenience.
We're happy to provide translations of Studds Accessories Ltd in numerous languages, including: Kleinhandelruimte-Interieurontwerp AF, Dizajni I Brendshëm I Hapësirës Me Pakicë SQ, የችርቻሮ ቦታ የውስጥ ዲዛይን AM, التصميم الداخلي لمساحة البيع بالتجزئة AR, Մանրածախ Տարածքի Ինտերիերի Դիզայնը Ինտերիերի HY, Pərakəndə Satış Daxili Dizayn Daxili AZ, Txikizkako Espazioaren Barruko Diseinua Barruko EU, Дызайн Інтэр'еру Гандлёвых Плошчаў BE, খুচরা স্থান অভ্যন্তর নকশা অভ্যন্তর BN, Dizajn Enterijera Maloprodajnog Prostora BS, Интериорният Дизайн На Дребно BG, လက်လီအာကာသအတွင်းပိုင်းဒီဇိုင်းအတွင်းပိုင်း MY, L'interiorisme CA, Malo Ogulitsira Mkatikati Mwa Mawonekedwe NY, 零售空间室内设计 ZH, U Disignu D'interni Di Spaziu Di Vendita CO, Dizajn Interijera Maloprodajnog Prostora HR, Design Interiéru Maloobchodních Prostor CS, Interiørdesign Inden For Detailhandel DA, Winkelruimte Interieurontwerp NL, Podetala Spaco-Dezajno EO, Jaemüügipindade Sisekujundus ET, Liiketilan Sisustussuunnittelu FI, La Conception Intérieure Des Espaces De Vente Au Détail FR, O Deseño De Interiores GL, საცალო სივრცის ინტერიერის დიზაინი ინტერიერის KA, Innenarchitektur Für Einzelhandelsflächen DE, Εσωτερικός Χώρος Λιανικής EL, છૂટક જગ્યા આંતરીક ડિઝાઇન GU, Yo Vann An Detay Espas Enteryè Konsepsyon HT, Kayan Kwalliyar Sararin Samaniya HA, עיצוב פנים בחלל הקמעונאי HE, रिटेल स्पेस इंटीरियर डिज़ाइन HI, Az Üzlethelyiség Belsőépítészete HU, Desain Interior Ruang Retail ID, Dearadh Intí Spás Miondíola GA, Imewe Ohere Ụlọ Nkwakọba Ihe IG, Verslunarrými Innanhússhönnunar IS, Il Design Degli Interni Degli Spazi Commerciali IT, 小売スペースのインテリアデザイン JA, Desain Interior Ruangan Ritel JV, ಚಿಲ್ಲರೆ ಸ್ಥಳ ಒಳಾಂಗಣ ವಿನ್ಯಾಸವು KN, Бөлшек Сауда Интерьерінің Дизайны KK, ការរចនាផ្នែកខាងក្នុងនៃកន្លែងលក់រាយ KM, Umwanya Wo Kugurisha Imbere Imbere RW, Чекене Мейкиндиктин Ички Жасалгасы Интерьердин KY, 소매 공간 인테리어 디자인 KO, Sêwirana Navxweyî Ya Sêwiranî KU, Modo Tempus Interior LA, Retail Raum Interieur Design LB, ການອອກແບບພື້ນທີ່ຂາຍຍ່ອຍ LO, Mažmeninės Prekybos Ploto Interjero Dizainas LT, Tirdzniecības Telpu Interjera Dizains LV, Малопродажен Простор Внатрешен Дизајн MK, Ny Famolavolana Ny MG, Reka Bentuk Dalaman Ruang Runcit MS, റീട്ടെയിൽ സ്പേസ് ഇന്റീരിയർ ഡിസൈൻ ML, Disinn Interjuri Għall-Ispazju Bl-Imnut MT, Whakahoahoa Papaaho MI, रिटेल स्पेस इंटिरियर डिझाइन MR, Жижиглэн Худалдааны Орон Зайн Интерьер Дизайн MN, खुद्रा ठाउँ आन्तरिक डिजाइन NE, Detaljhandel Interiørdesign NO, ଖୁଚୁରା ସ୍ଥାନ ଭିତରର ଡିଜାଇନ୍ OR, ਪ੍ਰਚੂਨ ਸਪੇਸ ਇੰਟੀਰਿਅਰ ਡਿਜ਼ਾਈਨ PA, فضای داخلی خرده فروشی طراحی داخلی FA, Projektowanie Wnętrz Powierzchni Handlowych PL, د پرچون ځای داخلي ډیزاین PS, O Design De Interiores De Espaços De Varejo PT, Designul Interior Al Spațiului De Vânzare Cu Amănuntul RO, Дизайн Интерьера Торговых Площадей RU, پرچون جڳهه داخلي ڊزائن داخلي SD, Faleoloa Avanoa Totonu Mamanu SM, Дизајн Ентеријера Малопродајног Простора SR, Tha Dealbhadh Taobh A-Staigh Àite Reic GD, Rekutengesa Nzvimbo Yemukati Dhizaini SN, සිල්ලර අවකාශයේ අභ්යන්තර සැලසුම අභ්යන්තර SI, Interiérový Dizajn Maloobchodných Priestorov SK, Notranjost Maloprodajnega Prostora SL, Nashqadeynta Tafaariiqda Gudaha SO, Meralo Ea Sebaka Se Kahare Sa Thekiso ST, El Diseño De Interiores De Espacios Comerciales ES, Desain Interior Rohangan Ritel SU, Muundo Wa Mambo Ya Ndani Wa Rejareja SW, Detaljhandel Utrymme Inredning SV, சில்லறை இடம் உள்துறை வடிவமைப்பு TA, రిటైల్ స్పేస్ ఇంటీరియర్ డిజైన్ TE, Тарроҳии Фазои Чакана TG, การออกแบบตกแต่งภายในพื้นที่ค้าปลีก TH, Bölek Ýeriň Içerki Dizaýny TK, Disenyo Ng Interior Space Interior TL, Perakende Alanı Iç Tasarımı TR, Ваклап Сату Мәйданы Интерьер Дизайны TT, پارچە سېتىش بوشلۇقىنىڭ ئىچكى بېزىلىشى ئۆي ئىچىنىڭ UG, Дизайн Інтер'єру Торгових Площ UK, خوردہ جگہ داخلہ ڈیزائن داخلہ کی UR, Chakana Savdo Maydoni Ichki Dizayni UZ, Thiết Kế Nội Thất Không Gian Bán Lẻ VI, Dyluniad Mewnol Gofod Manwerthu CY, Retailromte Ynterieurûntwerp FY, Uyilo Lwentengiso Yangaphakathi XH, לאַכאָדימ - אָרט ינלענדיש פּלאַן YI, Apẹrẹ Aaye Inu Soobu YO, Isitolo Sokuklama Ingaphakathi Design ZU, 零售空間室內設計 ZY, Laraw Sa Sulod Nga Laraw CEB, Hale Kikowaena Hoʻolālā HAW, Lub Khw Muag Khoom Qhov Chaw Tha Xim Sab Hauv HMN, Retail Space Interior Design EN.
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This project consists of design, digital planning integration and construction. The design essential task was to drive scalability without compromising on premium design feel. A single trade area was split into two parts STUDDS and SMK, interior areas were created to seek and improve the customer experience, majorly a physical and digital experience. Asia is a land of diversity therefore the key achievement was design adaptability to all kinds of geographies, markets and consumers.
Retail Space, Interior Design, Interactive Design, Retail Interior Design, Retail Store Design
With the aim of creating a premium design identity that could sustain in a harsh retail environment, sturdy materials were proposed. Fixtures were made with square metal powder-coated pipes. Using Virtual reality gear for immersive product experience, an interactive touch table was introduced to reduce the inventory cost and helmet sanitizing machine for hygiene. Use of eco-friendly and recyclable materials like green cast acrylic and paper wood. For human safety, use of fire-resistant ACP.
The design studio was aware of the massive challenge of joining consumers belongs to masses and classes together under one roof. In the design process of directing, ratios, mixing, balancing and various design elements such as the grey facade, brand wall, cutting space, category, Stock Keeping Unit into right proportions were respected, and the right mix of mass & class was maintained very well all across.
The project started in 10/09/2018 and finished in 07/03/2019 at 1 Mahant Laxman Dass Road- Dehradun, Uttrakhand, Dehradun 248001 IN
1.Prototyping was the foundation step for each production process. 2. Defining the lighting in store ambience in relation to product - This balance was highly critical. 3.Using the actual Studds Factory Manufacturing Process and transforming it into retail design was highly challenging while executing various brand touch points e.g Main glass facia shows the product explode view of helmet. Main door handle of the store was a HELMET itself.
Two-month detailed International research was conducted after the design brief, teams traveled to Malaysia, China, Thailand, Srilanka and India to develop a deeper understanding of consumer and market insights. In order to achieve the design into reality, various iterations were conducted on material selection and comparison. In the construction process, the design team joins with many parties, studies and discussions, so that the effect of the design scheme has been restored and landed well.
The concept of this proposal is about to unify two brands together (Studds and SMK). Therefore Studds, the world's largest helmet manufacturer desired a global retail Identity. In phase one brand planned to rollout 100 stores in Asia with an average area of 600 to 1000 sq ft. The broad inspiration came from three words of the brand - legacy, comfort and safety. The layer of the same design skin was sketched across every inch of the store to achieve a unified design identity. The design allows for generating a large flow of consumers to have a better experience. Yet a futuristic design for both consumer segments masses and classes.
Image #1: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019. Image #2: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019. Image #3: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019. Image #4: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019. Image #5: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019. Video Credits: Creator Sameer Khosla, D’ART PVT LTD, Video Shoot, 2019.
Studds Accessories Ltd Retail Space has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
D'ART PVT LTD was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Studds Accessories Ltd Retail Space.
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Studds Accessories Ltd partnered with D'ART PVT LTD to create a unified retail identity, featuring innovative touchpoints and a futuristic design to enhance the customer experience.
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