'Beautiful Life' by Shuwei Qi: Innovation in Mothball

Beautiful Life

Mothball for Beijing Lvsan Chemistry Co.Ltd.

Mothball packaging design in China faces great challange not from competitors but from the government. Under a certain restriction, the product name, pattern and other elements are highly regulated, which result in a market that most products look alike. It is more like dancing with chains for Pica Lab to create Beautiful Life. The Lab creates a nostalgic phenomenon for users instead of informing them it is a toxic chemical. It awakens the memory of the past that their grandma once used it to keep everything clean and tide. The Lab also tunes its scent, in cordinate with the visual sense.

Shuwei Qi 2020 Agency Bronze Press Kit № 89378

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Beautiful Life by Shuwei Qi

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Mothball by Shuwei Qi

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Shuwei Qi Beautiful Life

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Pica Packaging Design Lab Corporate Logo

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Beautiful Life Mothball Press Releases

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Beautiful Life Mothball Media Articles

We provide articles ready for publication on Beautiful Life, offered in several languages: Spanish, English, German, Portuguese, Japanese, Russian, Chinese (Mandarin), Hindi, French, Turkish, Arabic (Standard), Indonesian, Dutch, Italian and Korean.

Unique Properties

The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.

Production Technology

8-color tinplate printing Carving on paper Gilding over paper

Design Challenge

The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.

Project Duration

The project started in January 2019 in Beijing and finished in April 2019 in Beijing.

Operation Flow

The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.

Research

The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.

Inspiration

Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.

Image Credits

Shuwei Qi and Rijiang Wang, 2019.

Project Overview

Beautiful Life Mothball has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Shuwei Qi was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Beautiful Life Mothball.

Shuwei Qi Press Releases

We provide a series of press releases on Shuwei Qi that journalists and press members can freely incorporate into their narratives. Now available: Immediate access to 1 press releases for journalists.

Beautiful Life: Redefining Mothball Packaging with Chinese Cultural Elements

Shuwei Qi's Pica Packaging Design Lab introduces a vintage-inspired, culturally rich packaging for mothballs, blending traditional Chinese art with modern design.

Shuwei Qi Newsroom

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