Flex
Multifunctional Lamp for GUANGZHOU PINGTIAN CRAFTS CO.LTD
Flex Light is a series of household luminaries that includes two table lamps and one floor lamp. It has a simplified form and is flexible and adaptable for different using scenarios. Under the effect of novel magnetic suction structure, the illuminate can be connected with the stand, smoothly adjusted in any direction, separated for individual use and attached to other surfaces. The materials in these products are natural wood which retain the nature texture and a delicate touch.
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GUANGZHOU PINGTIAN CRAFTS CO. LTD Interview
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Flex Multifunctional Lamp Press Releases
For Flex, find press releases in a variety of languages: English.
Flex Multifunctional Lamp Media Articles
We provide articles ready for publication on Flex, offered in several languages: Spanish, English, Italian, Indonesian, Turkish, Arabic (Standard), Korean, Portuguese, German, French, Japanese, Russian, Chinese (Mandarin), Hindi and Dutch.
Unique Properties
Flex Light is a series of household luminaries which each is consisted of solid wood housing illuminant,neodymium ball,metal pole and base.Under the effect of novel magnetic suction structure,the illuminant can be connected with the stand and adjusted in any direction centering on the magetic ball.Besides,the illuminant can also be separated and attached to other surfaces as a wall lamp.It is portable and flexible for daily use.It can be disassembled and assembled.The design structure make it more convenient for packaging and logistics.
Tags
flexible, omni directional, portable, multipurpose, rechargeable, touch lamp, reading lamp, lighting design, luminaire, led
Production Technology
CNC machining and profile processing are adopted in the process.Crafting wood by CNC can solve the precision problem of traditional way and be more effective to reduce the cost.So that can be feasible to make products achieve industrial standardization.The materials used in this product include solid wood, aluminum alloy, polymer battery, magnet, LED module and so on.All have passed the domestic 3C certification standard of environmental protection.Solid wood housing is coated with Belgium wax which helps products completely retain the nature texture and delicate touch.
Design Challenge
The difficulty of subversion. Products change from the plug-in electric cable to the wireless charging, from integration to separation,from cold metal to warm wood,from stable and static to mobile.Also, it includes the change of the mechanical connections and electrical connections, and application of magnetic suction with precision and lubrication.All of these need a lot of theoretical thinking,sample test and research.We determined the final proposals present products in minimalist form.
Project Duration
The project started in December 2016 in Guangzhou,finished structural improvement and circuit adjustment in May 2017,finished all materials test in August 2017.Flex Light were launched on TaoBao Crowdfunding Platform on December 21st,2017.
Operation Flow
You can turn on the light and adjust three levels of illuminating brightness by touching the switch which is connected with a touch sensor into the wooden housing.Then,hold the end of lamp body to rotate it in all direction to meet usage requirement.Besides, you can also separate the mobile illuminant from the stand and use it individually.Stick the equipped magnet accessories to other surface,you can attach the illuminant in different surfaces as a wall lamp.
Research
Looking at the world famous reading lamp brand,we can see there are many old-fashioned and stuffy products.Maintaining tradition and professionalism is not an excuse for lockout.It has to be changed.For a new reading lamp design,we collect the global product information to analyze market expectation via data downloads and set following goals.Our products need to be friendly,lightweight,innovative,with prospect of intelligent,economical,especially suitable for dynamic lifestyle of young people.
Inspiration
Inspired by the scene that birds rest on branch,jump and sing happily, rest quietly, and then fly away.With the easily separated structures, this lamp imitates the activity process of birds,which makes the household luminaire more flexible and functional. We select natural wood to develop products for the younger generation.It is light and portable to match the rapid shifts in space and time,which is suitable for free,dynamic lifestyle of the young.We want to create a new user experience of lighting,that is natural, affordable fashion with user-friendly techniques.
Image Credits
Image#1：Zhuoyi Fan ,2018 Image#2：Zhuoyi Fan ,2018 Image#3：Zhuoyi Fan ,2018 Image#4：Zhuoyi Fan ,2018 Image#5：Zhuoyi Fan ,2018
Project Overview
Flex Multifunctional Lamp has been a Silver winner in the Lighting Products and Fixtures Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
GUANGZHOU PINGTIAN CRAFTS CO. LTD was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Flex Multifunctional Lamp.
GUANGZHOU PINGTIAN CRAFTS CO. LTD Press Releases
Attention press members and journalists: We offer a collection of press releases on GUANGZHOU PINGTIAN CRAFTS CO. LTD and their notable work, available for your unrestricted use. 2 press releases are now available for immediate access by journalists.
Introducing Flex: The Multifunctional Lamp by GUANGZHOU PINGTIAN CRAFTS CO. LTD
GUANGZHOU PINGTIAN CRAFTS CO. LTD unveils Flex, a series of innovative household luminaries designed to revolutionize lighting experiences with its multifunctional and flexible features.
GUANGZHOU PINGTIAN CRAFTS CO. LTD Newsroom
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