WiseTribe Education

Visual Identity for WiseTribe education

The Wise Tribe is an education organization that focuses on children between 0 and 12 years old. The brand's Chinese name "weisi" is a homonym for "wise" in English, which also means "thinking". They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities. Therefore, the brand should be like children, with infinite imagination space.

Download Press Kit № 97579

Download Press Kit № 97579 Visual Identity for WiseTribe education by Somethink Brand to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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WiseTribe by Somethink Brand

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Visual Identity by Somethink Brand

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Somethink Brand WiseTribe

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Somethink Brand Visual Identity

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WiseTribe educationBrand Logo

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WiseTribe Education Visual Identity Press Releases

Press resources for WiseTribe Education are offered in several languages: English.

WiseTribe Education Visual Identity Media Articles

Explore our ready-to-use articles on WiseTribe Education, available in multiple languages: Spanish, English, Korean, Hindi, French, Japanese, Russian, Portuguese, Dutch, Turkish, Arabic (Standard), Italian, Indonesian, German and Chinese (Mandarin), for your feature stories.

Unique Properties

The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.

Tags

Brand, logo, Visual Identity, Education, child

Production Technology

Templates for posters and social media, business cards, envelopes, badges.

Design Challenge

In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.

Project Duration

The project started in January 2018 in Guangzhou, China.

Operation Flow

Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.

Research

Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.

Inspiration

The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.

Image Credits

Image #1: Designer Astro Wong, WiseTribe education, 2018. Image #2: Designer Astro Wong, WiseTribe education, 2018. Image #3: Designer Astro Wong, WiseTribe education, 2018. Image #4: Designer Astro Wong, WiseTribe education, 2018. Image #5: Designer Astro Wong, WiseTribe education, 2018.

Project Overview

WiseTribe Education Visual Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Somethink Brand was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work WiseTribe Education Visual Identity.

Somethink Brand Press Releases

For journalists seeking engaging content: Explore our press releases featuring Somethink Brand's work, freely available for incorporation into your stories. Press members can now immediately access 2 press releases.

WiseTribe Education Unveils Innovative Visual Identity

Introducing the WiseTribe Education Visual Identity

Somethink Brand Newsroom

Find inspiration and award-winning creativity within the Somethink Brand Newsroom.