Menton

Flavored Water for Sidel Machinery (Shanghai) Co.,Ltd.

Menton is a healthy, light taste flavored water, uses imported lemons from Mediterranean. The design applies a bright and jaunty color palette, created an association with the ideal sunny Mediterranean holiday. A random illustrated lemon pattern help create a relaxing mood and a healthy look and feel. The metallic 'Tiffany blue' renders an exquisite and unified brand image. Against the background of fierce competition and competitors' homogeneous products, the new Menton has successfully stood out and differentiated from the them.

Download Press Kit № 101535

Download Press Kit № 101535 Flavored Water for Sidel Machinery (Shanghai) Co.,Ltd. by Shuo Qu to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At enterprise|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention enterprise|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. enterprise|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Menton by Shuo Qu

Download 1800 Pixels JPEG Image.

Flavored Water by Shuo Qu

Download 1800 Pixels JPEG Image.

Shuo Qu Menton

Download 1800 Pixels JPEG Image.

Shuo Qu Flavored Water

Download 1800 Pixels JPEG Image.

Sidel Machinery Shanghai Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

Menton Flavored Water Press Releases

Discover our press releases for Menton available in the following languages: English.

Menton Flavored Water Media Articles

Leverage our ready-to-publish articles on Menton, offered in a range of languages: English, Spanish, German, French, Italian, Chinese (Mandarin), Indonesian, Japanese, Russian, Korean, Dutch, Hindi, Portuguese, Turkish and Arabic (Standard).

Unique Properties

Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.

Tags

beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton

Production Technology

Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives. The restyled straight bottle shape has a very light weight and very energy saving in the production process.

Design Challenge

The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy. Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty.

Project Duration

The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.

Operation Flow

Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.

Research

Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.

Inspiration

As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.

Image Credits

Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini

Project Overview

Menton Flavored Water has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Shuo Qu was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Menton Flavored Water.

Shuo Qu Press Releases

Numerous press releases on Shuo Qu and their achievements are at your disposal, inviting press members to use them freely in their coverage. 1 press releases are now available for immediate access by journalists.

Menton: Redefining Flavored Water with a Refreshing Design

Shuo Qu's Menton project, a reimagined flavored water with a refreshing and unique design, targets price-sensitive teenagers and young adults.

Shuo Qu Newsroom

Discover outstanding design and award-winning initiatives in the Shuo Qu Newsroom.