Xi Lin Men
Alcohol Beverage Package for Xi Lin Men
A message about "happiness" was delivered in this product. The body of the bottle is transparent so that limpid liquid can be seen clearly. When people overlook the work from an angle of 45 degrees, they can see the relief of two Yin-Yang fish in the bottom which are staying head to tail from the wine. The red dot on the forehead of fish means "lucky strike" for Chinese. The bottle cap looks like bamboo, which means "keep rising steadily" so as to express a wish of people to forge ahead.
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Download Press Kit № 107325 Alcohol Beverage Package for Xi Lin Men by Li Wei and Reform to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Xi Lin Men by Li Wei and Reform
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Alcohol Beverage Package by Li Wei and Reform
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Li Wei and Reform Xi Lin Men
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Li Wei and Reform Alcohol Beverage Package
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Xi Lin MenBrand Logo
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Xi Lin Men Alcohol Beverage Package Press Releases
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Xi Lin Men Alcohol Beverage Package Media Articles
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Unique Properties
A message about "happiness" was delivered in this product. The bottle is transparent so that limpid liquid can be seen clearly. When people overlook the work from an angle of 45 degrees, they can see the relief of two Yin-Yang fish in the bottom which are staying head to tail from the wine. The red dot on the forehead of fish means "lucky strike" for Chinese. The bottle cap looks like bamboo, which means "keep rising steadily" so as to express a wish of people to forge ahead.
Tags
Alcohol, Package, Chinese, Chinese spirit, China, Beverage
Production Technology
We wanted to make the work more different from other products on the market today, so we used "simplicity" as our main design style. On the fish relief, frosting technique was used to make the work look more stereoscopic. The red dots on forehead of fish were made by thermal transfer printing technology.
Design Challenge
From a technical aspect, due to the limitation of technology, it is hard to make sculpture on a vertical surface of bottom of a bottle. It took us quite a long time to search for good technology to complete the work. So it is rare to see any products like ours in market today.
Project Duration
The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Operation Flow
Firstly, the bottle shape with a narrow top and wide bottom is easier to hold when pouring Chinese spirit. Secondly, Chinese like to drink Chinese spirit when holding banquets and parties. The elements on the work will fit more on happy occasions like wedding and celebration. And it is also more convenient for consumer to identify when choosing products. Besides, the core image of two fish together means Chinese "Tai Chi" and "Yin Yang" culture, expressing a good quality of pursuing happiness and respecting nature in China, and bring good luck and wealth to Chinese.
Research
The two designers read lots of literature to research about what represents the most the culture of "happiness" in China. They chose Chinese Dragon at first. But then they decided to choose fish instead of Chinese Dragon since fish is more common for people and more closed to real life. It could also perfectly deliver a clear message of luck and hope as well as the desire of freedom. That was what designers wanted to show: like people's respect to nature since Chinese believes in animism, and they always believe that nature will show them good signs, and bring good message to them.
Inspiration
The culture of "happiness" accounts for a large proportion in the daily life of Chinese people. This work is called "Xi Lin Men", means "Approaching Happiness" in English. Therefore, we were inspired by elements related to "happiness" in our innovation and design like a pair of fish that means "happiness" and "rich", red color that means "good luck comes at once", and bamboo that means "keep rising steadily" etc. We would like to bring good hope and luck to people through the work.
Project Overview
Xi Lin Men Alcohol Beverage Package has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Li Wei and Reform.
Bronze Recognition
Li Wei and Reform was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Xi Lin Men Alcohol Beverage Package.
Li Wei and Reform Press Releases
For journalists seeking engaging content: Explore our press releases featuring Li Wei and Reform's work, freely available for incorporation into your stories. Press members can now immediately access 3 press releases.
Approaching Happiness: Xi Lin Men Alcohol Beverage Package Design
Li Wei and Reform Unveils "Xi Lin Men" Alcohol Beverage Package Design
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