The Donn
Single Malt Irish Whiskey for The Craft Irish Whiskey Co.
The Donn symbolizes the youngest of The Craft Irish Whiskey Co. range; a gateway to the core values of the brand as of an immersive experience around this or any product that CIWC develops. No accessories are spared, no details too small. From a disruptive, statement bottle design, to an immersive see-through box, the user can find every single component that can truly provide the perfect whiskey experience for one. Glass, pipette and stones, all safely secured onto the suede backing of the box, create a secure display of accessories, complemented with the soft touch of leather detailing.
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Download Press Kit № 149368 Single Malt Irish Whiskey for The Craft Irish Whiskey Co. by Tiago Russo to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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The Donn by Tiago Russo
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Single Malt Irish Whiskey by Tiago Russo
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Tiago Russo The Donn
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Tiago Russo Single Malt Irish Whiskey
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Tiago Russo Design Team Photo
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The Craft Irish Whiskey Co Brand Logo
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Tiago Russo Corporate Logo
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The Donn Single Malt Irish Whiskey Press Releases
Press releases tailored for The Donn are available in the languages: English.
The Donn Single Malt Irish Whiskey Translations
We're happy to provide translations of The Donn in numerous languages, including: Single Malt Irish Whiskey EN, Enkelmout Ierse Whisky AF, Uiski Irlandez Me Një Malt SQ, ነጠላ ብቅል አይሪሽ AM, ويسكي الشعير الأيرلندي AR, Մեկածիկ Իռլանդական Վիսկին HY, Tək Səmənili Irland Viskisi AZ, Single Malt Irish Whisky EU, Аднасоладавы Ірландскі Віскі BE, একক মাল্ট আইরিশ হুইস্কি BN, Single Malt Irski Viski BS, Едномалцовото Ирландско Уиски BG, Single Malt အိုင်ယာလန်ဝီစကီ MY, El Whisky Irlandès Single Malt CA, Ang Single Malt Irish Whiskey CEB, Single Malt Irish Whisky NY, 單一麥芽愛爾蘭威士忌 ZY, 单一麦芽爱尔兰威士忌 ZH, Single Malt Irish Whisky CO, Single Malt Irski Viski HR, Single Malt Irská Whisky CS, Single Malt Irsk Whisky DA, Single Malt Ierse Whisky NL, Single Malta Irlanda Viskio EO, Single Malt Iiri Viski ET, Single Malt Irish Whisky FI, Le Whisky Irlandais Single Malt FR, An Uisge-Beatha Èireannach Braiche Singilte GD, O Whisky Irlandés De Malta GL, ერთი ალაოს ირლანდიური ვისკი KA, Single Malt Irish Whiskey DE, Το Ιρλανδικό Ουίσκι Single Malt EL, સિંગલ માલ્ટ આઇરિશ વ્હિસ્કી GU, Single Malt Irish Wiski HT, Malt Irish Whiskey Guda Ɗaya HA, ʻo Ka Whiskey Malt Irish Hoʻokahi HAW, סינגל מאלט וויסקי אירי HE, सिंगल माल्ट आयरिश व्हिस्की HI, Ib Leeg Malt Irish Whiskey HMN, A Single Malt Ír Whisky HU, Single Malt Írskt Viskí IS, Whiskey Otu Malt Irish IG, Wiski Irlandia Malt Tunggal ID, Fuisce Braiche Amháin Irish GA, Il Whisky Irlandese Single Malt IT, シングルモルトアイリッシュウイスキーは JA, Wiski Irlandia Malt Tunggal JV, ಸಿಂಗಲ್ ಮಾಲ್ಟ್ ಐರಿಶ್ ವಿಸ್ಕಿ KN, Жалғыз Солодты Ирланд Вискиі KK, ស្រាវីស្គីអៀរឡង់តែមួយ KM, Malt Irish Whisky Imwe RW, 싱글 몰트 아이리쉬 위스키는 KO, Whisky Îrlandî Yek Malt KU, Жалгыз Угут Ирланд Вискиси KY, ເຫຼົ້າຂາວໄອແລນດ່ຽວ Malt LO, Unum Brasium Hibernicum Cupam LA, Viena Iesala Īru Viskijs LV, Vieno Salyklo Airiškas Viskis LT, Single Malt Irish Whisky LB, Ирското Виски Со Еден Слад MK, Ny Whisky Malt Irlandey Tokana MG, Wiski Malt Irish Tunggal MS, സിംഗിൾ മാൾട്ട് ഐറിഷ് വിസ്കി ML, Single Malt Irish Whisky MT, Ko Te Whiskey Malt Irish Kotahi MI, सिंगल माल्ट आयरिश व्हिस्की MR, Ганц Соёолжтой Ирланд Виски MN, सिंगल माल्ट आयरिश व्हिस्की NE, Single Malt Irsk Whisky NO, ଏକକ ମାଲ୍ଟ ଇରିସ୍ ୱିସ୍କି OR, واحد مالټ آیرش ویسکي PS, ویسکی ایرلندی تک مالت FA, Irlandzka Whisky Single Malt PL, Whisky Irlandês De Single Malte PT, ਸਿੰਗਲ ਮਾਲਟ ਆਇਰਿਸ਼ ਵਿਸਕੀ PA, Whisky-Ul Irlandez Single Malt RO, Односолодовый Ирландский Виски RU, Tasi Malt Irish Whisky SM, Сингле Малт Ирски Виски SR, Single Malt Irish Whisky SN, سنگل مالٽ آئرش ويسڪي SD, තනි මෝල්ට් අයිරිෂ් විස්කි SI, Single Malt Írska Whisky SK, Single Malt Irski Viski SL, Whiskey-Ka Malt Irishka Ah SO, Single Malt Irish Whisky ST, El Whisky Irlandés De Pura Malta ES, Wiski Irlandia Malt Tunggal SU, Whisky Ya Ireland Ya Malt Moja SW, Single Malt Irländsk Whisky SV, Ang Single Malt Irish Whisky TL, Вискии Ирландии Ягонаи Афзор TG, ஒற்றை மால்ட் ஐரிஷ் விஸ்கி TA, Бер Мальт Ирис Виски TT, సింగిల్ మాల్ట్ ఐరిష్ విస్కీ TE, ซิงเกิลมอลต์ไอริชวิสกี้เป็นบรรจุภัณฑ์ประเภทหนึ่ง TH, Single Malt Irlanda Viskisi TR, Ýekeje Malt Iris Viski TK, Односолодовий Ірландський Віскі UK, سنگل مالٹ آئرش وہسکی UR, يەككە مالت ئىرى ۋىۋىسكىسى UG, Yagona Solodli Irland Viskisi UZ, Rượu Whisky Mạch Nha Đơn Ailen VI, Wisgi Gwyddelig Brag Sengl CY, Single Malt Ierske Whisky FY, Iwhiskey Ye-Malt Enye XH, איין מאַלץ איריש שנאַפּס YI, Whiskey Malt Irish Kan YO, I-Whisky Ye-Irish Ye-Malt ZU.
The Donn Single Malt Irish Whiskey Media Articles
For immediate use: The Donn articles, available in languages such as Spanish, German, French, Turkish, Japanese, Russian, Chinese (Mandarin), Arabic (Standard), English, Korean, Italian, Dutch, Portuguese, Indonesian and Hindi, to enrich your content.
Unique Properties
A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
Tags
Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Production Technology
With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
Design Challenge
Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
Project Duration
Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
Operation Flow
The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
Research
As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
Inspiration
In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
Image Credits
The Craft Irish Whiskey Co.
Project Overview
The Donn Single Malt Irish Whiskey has been a Golden winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Tiago Russo was recognized with the coveted Golden A' Design Award in 2023, a testament to excellence of their work The Donn Single Malt Irish Whiskey.
Tiago Russo Press Releases
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The Donn: A Mythological Single Malt Irish Whiskey Bottle Unveiled by Tiago Russo
Introducing The Donn, a Mythological Single Malt Irish Whiskey Bottle by Tiago Russo
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