LiNing 8th Gen
Flagship Store for Li Ning (China) Sports Goods Co., Ltd.
LiNing, a professional sports brand with fashionable features, has been interpreting the brand slogan "Anything is possible" with actions. The design of the eighth generation of LiNing retail stores was inspired by the running track and basketball gym, which has a rich and fairly perfect standardization system. The eighth generation stores are based on professional sports and have a fashionable lifestyle. The store image is constantly enhanced, complemented and improved, to form a set of dynamic and sustainable store image criteria.
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LiNing 8th Gen by Yingtao Xu
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Flagship Store by Yingtao Xu
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Yingtao Xu LiNing 8th Gen
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Yingtao Xu Flagship Store
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Li Ning China Sports Goods Co Ltd Brand Logo
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LiNing 8th Gen Flagship Store Press Releases
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LiNing 8th Gen Flagship Store Media Articles
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Unique Properties
LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Tags
Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Production Technology
The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Design Challenge
The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Project Duration
The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Operation Flow
The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Research
The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inspiration
In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Image Credits
Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020. Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020. Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020. Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020. Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Project Overview
LiNing 8th Gen Flagship Store has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Yingtao Xu was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work LiNing 8th Gen Flagship Store.
Yingtao Xu Press Releases
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LiNing Unveils 8th Gen Flagship Store Designed by Yingtao Xu
Liuzhou, May 2020 - LiNing introduces its 8th Gen flagship store, a fusion of professional sports and fashion life atmosphere, designed by Yingtao Xu.
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