Galaxy Command HQ of ACG by RICH HONOUR INTERNATIONAL DESIGNS LTD. innovative flagship store

Galaxy Command HQ of ACG

Flagship Store for RICH HONOUR INTERNATIONAL DESIGNS LTD.

E-Muse is the major ACG distributor in Asia. Besides their online store, this project is their first brick-and-mortar store to present the related products of their IP providers to have actual contact with ACG fans. E-Muse wanted to discover a new way of interacting with customers and to have a wider audience. By narrative design method to embrace contextual marketing, designers created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land in bigger ACG retail shops and distribute their products.

RICH HONOUR INTERNATIONAL DESIGNS LTD. 2022 Agency Bronze Press Kit № 137142

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Galaxy Command HQ of ACG by RICH HONOUR INTERNATIONAL DESIGNS LTD

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Flagship Store by RICH HONOUR INTERNATIONAL DESIGNS LTD

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RICH HONOUR INTERNATIONAL DESIGNS LTD Galaxy Command HQ of ACG

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RICH HONOUR INTERNATIONAL DESIGNS LTD Flagship Store

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Galaxy Command HQ of ACG Flagship Store Press Releases

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Galaxy Command HQ of ACG Flagship Store Media Articles

For immediate use: Galaxy Command HQ of ACG articles, available in languages such as Dutch, Indonesian, Turkish, Arabic (Standard), Korean, Japanese, Russian, Chinese (Mandarin), English, Hindi, Italian, German, French, Portuguese and Spanish, to enrich your content.

Unique Properties

E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience. By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.

Production Technology

The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city. Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.

Design Challenge

Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.

Project Duration

Oct.2020~May.2021 in Taipei, Taiwan.

Operation Flow

ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.

Research

RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.

Inspiration

The unknown of multiple universes inspire us to practice the extended modal realism. All possible worlds are real in the same way as the actual world, for ACG fans and for us.

Project Overview

Galaxy Command HQ of ACG Flagship Store has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit RICH HONOUR INTERNATIONAL DESIGNS LTD..

Bronze Recognition

RICH HONOUR INTERNATIONAL DESIGNS LTD. was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Galaxy Command HQ of ACG Flagship Store.

RICH HONOUR INTERNATIONAL DESIGNS LTD. Press Releases

For journalists seeking engaging content: Explore our press releases featuring RICH HONOUR INTERNATIONAL DESIGNS LTD.'s work, freely available for incorporation into your stories. Journalists can access 1 press releases immediately, ready for your use.

Introducing Galaxy Command HQ of ACG: A Flagship Store Designed by RICH HONOUR INTERNATIONAL DESIGNS LTD.

RICH HONOUR INTERNATIONAL DESIGNS LTD. unveils the narrative-driven Galaxy Command HQ of ACG, a groundbreaking flagship store in Taipei, Taiwan, redefining the retail experience for ACG fans.

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