Wine Labels for Cantine Biboi
An innovative, unusual and carefree design to define the identity of these wines. A geometric design that takes its cue from the seventies and enriches it with iconographic elements that represent the characteristics of the Sardinian territory. The design of these labels is studied to give a tactile effect when the bottle is removed, thanks to the paper of the label and the embossing of some parts of it. The goal is to communicate a fresh and youthful, carefree and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.
Download Press Kit № 111397
Download Press Kit № 111397 Wine Labels for Cantine Biboi by Giovanni Murgia to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Access press releases crafted for Biboi in these languages: English.
Biboi in your language: we provide project translations across multiple languages: Wine Labels EN, Wynetikette AF, Etiketat E Verës SQ, የወይን ጠጅ መለያዎች AM, ملصقات النبيذ AR, Գինու Պիտակները HY, Şərab Etiketləri AZ, Ardoaren Etiketak EU, Вінныя Этыкеткі BE, ওয়াইন লেবেল BN, Etikete Za Vino BS, Етикетите За Вино BG, ဝိုင်တံဆိပ်များ MY, Les Etiquetes De Vi CA, Ang Mga Label Sa Bino CEB, Zolemba Vinyo NY, 酒標 ZY, 酒标 ZH, Etichette Di Vinu CO, Vinske Etikete HR, Etikety Na Víno CS, Vinetiketter DA, Wijnetiketten NL, Vinetikedoj EO, Veini Etiketid ET, Viinietiketit FI, Les Étiquettes De Vin FR, An Bileagan Fìona GD, As Etiquetas Dos Viños GL, ღვინის ეტიკეტები KA, Weinetiketten DE, Οι Ετικέτες Κρασιού EL, વાઇન લેબલ્સ GU, Etikèt Diven HT, Lakabin Giya HA, Nā Lepili Waina HAW, תוויות יין HE, वाइन लेबल HI, Wine Labels HMN, A Borcímkék HU, Vínmerki IS, Akara Mmanya IG, Label Anggur ID, Lipéid Fíona GA, Le Etichette Dei Vini IT, ワインのラベルは JA, Label Anggur JV, ವೈನ್ ಲೇಬಲ್ಗಳು KN, Шарап Жапсырмалары KK, ស្លាកស្រា KM, Ibirango Bya Vino RW, 와인 라벨은 KO, Etîketên Şerabê KU, Шарап Этикеткалары KY, ປ້າຍເຫລົ້າ LO, Vinum Titulus LA, Vīna Etiķetes LV, Vyno Etiketės LT, Wäinetikett LB, Етикетите За Вино MK, Labels Divay MG, Label Wain MS, വൈൻ ലേബലുകൾ ML, It-Tikketti Tal-Inbid MT, Ko Nga Tapanga Waina MI, वाइन लेबल MR, Дарсны Шошго MN, वाइन लेबल NE, Vinetiketter NO, ମଦ ଲେବଲ୍ OR, د شرابو لیبل PS, لیبل شراب FA, Etykiety Na Wino PL, Rótulos De Vinho PT, ਵਾਈਨ ਲੇਬਲ PA, Etichetele Vinului RO, Винные Этикетки RU, Uaina Igoa SM, Етикете Вина SR, Waini Mavara SN, شراب ليبل SD, වයින් ලේබල් SI, Etikety Na Víno SK, Vinske Etikete SL, Calaamadaha Khamriga SO, Li-Labels Tsa Veine ST, Las Etiquetas De Vino ES, Labél Anggur SU, Mvinyo Maandiko SW, Vinetiketter SV, Ang Mga Label Ng Alak TL, Тамғакоғазҳои Шароб TG, ஒயின் லேபிள்கள் TA, Шәраб Этикеткалары TT, వైన్ లేబుల్స్ TE, ฉลากไวน์ TH, Şarap Etiketleri TR, Çakyr Ýazgylary TK, Винні Етикетки UK, شراب کے لیبل UR, ئۈزۈم ھارىقى UG, Vino Yorliqlari UZ, Nhãn Rượu VI, Labeli Gwin CY, Wynetiketten FY, Iilebhile Zewayini XH, ווייַן לאַבעלס YI, Waini Aami YO, Amalebula Ewayini ZU.
Explore our ready-to-use articles on Biboi, available in multiple languages: Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Spanish, Dutch, Hindi, Turkish, Arabic (Standard), Portuguese, English, Italian, German and French, for your feature stories.
The concept of these labels is inspired by the design of the 70s. A mix of shapes and bright colors that highlights the geometric shapes and textures that identify the characteristic elements of these wines and the territory: the mountains, the sea and the typical Sardinian vegetation.
wine, packaging, graphic design, label design, sardinia
The label was printed on special paper with a tactile feel. This characteristic gives the label a more prestigious and important role. To make the label more precious, metal sheets in gold and pink were used as well as a Braille relief on the name of the wine and on the iconographic elements.
The creative challenge to create these labels was to create an unconventional design for wines from a traditional territory such as that of Sardinia. At the same time we wanted to give a light-hearted but elegant appeal to meet the expectations of a young and disengaged public.
The project is started in January 2020 and complete in April 2020 in Sassari (Sardinia, Italy). It is presented on media in April 2020 in Sorgono (Sardinia, Italy)
The design of these labels is studied to give a tactile effect when the bottle is taken, thanks to the label paper and tactile processing. The goal is to communicate a fresh and youthful, light-hearted and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.
The research for this design started from the study of the graphic style typical of the 70s. Together with this, iconographic elements were inserted that represent some of the elements that characterize the territory from which these wines are born. Each label is also characterized by the representation of the initial letter of its name, obtained from the union of the geometric elements that define the design. Even the choice of naming is deliberately ironic and youthful.
The colors of wine and the typical traditional clothes of Sardinia. The geometric shapes and textures that recall the typical elements that identify these wines. The research started with the typical iconography of the 70s and the colorful and contrasting graphic style of these graphics. The goal is to identify these products in a fresh and decisive way to address a young wine lovers target.
Biboi Wine Labels has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
For design images and photos please credit Giovanni Murgia.
Giovanni Murgia was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Biboi Wine Labels.
Discover Giovanni Murgia's journey through our press releases, available for all press members and journalists to use without restrictions. Now available: Immediate access to 8 press releases for journalists.
Giovanni Murgia introduces Biboi, a fresh and youthful wine label design inspired by the colors of wine and traditional Sardinian elements, targeting a young audience.
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