Pah Ji Hue
Package for PAH JI HUE' International Co;Ltd
With tea culture as the brand core, Pah Ji Hue augments cultural and creative tea products. The combination of Taiwan fruit tea and classic dried fruit creates the mellow and smooth taste, echoing with image of rounded can. Meanwhile, the simple and elegant illustration outlines the urban design style. The wooden box is adopted to share products of the two, realizing the effective integrated design and expansion of gift.
Download Press Kit № 94468
Download Press Kit № 94468 Package for PAH JI HUE' International Co;Ltd by Chung-Yuan Kuo to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Pah Ji Hue by Chung Yuan Kuo
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Package by Chung Yuan Kuo
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Chung Yuan Kuo Pah Ji Hue
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Chung Yuan Kuo Package
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PAH JI HUE 039 International Co LtdBrand Logo
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Pah Ji Hue Package Press Releases
Our Pah Ji Hue press releases are ready in languages: English, for your convenience.
Pah Ji Hue Package Media Articles
Explore our ready-to-use articles on Pah Ji Hue, available in multiple languages: Turkish, Arabic (Standard), Korean, Chinese (Mandarin), Dutch, Indonesian, German, Japanese, Russian, Hindi, French, Italian, Portuguese, English and Spanish, for your feature stories.
Unique Properties
With tea culture as the brand core, PAH JI HUE' augments cultural and creative tea products. The combination of Taiwan fruit tea and classic dried fruit creates the mellow and smooth taste, echoing with image of rounded can. Meanwhile, the simple and elegant illustration outlines the urban design style. The wooden box is adopted to share products of the two, realizing the effective integrated design and expansion of gift.
Tags
Taiwan tea, Taiwan fruit tea, Tea package, Creative tasting tea, Tea gift series, Urban design
Production Technology
Offset print for packages, both iron and paper box. The top of iron box is convex via modeling. Different printing layers on the surfaces of the packages.
Design Challenge
1. Broken the original concept of tasting tea. 2. The wooden box could fix two different types of the tea products. And it also could be regarded as storage box.
Project Duration
The package project started in March 2018 in Taiwan and finished in September 2019 in Taiwan.
Operation Flow
Classic Taiwan Tea takes hand-brewed tea as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
Research
We went to tea plantation that PAH JI HUE' owned in the middle of Taiwan. In Nantou, we observed the process of tea making and tried to link with the visual package. We use the concept about drip coffee and original fruit flavor to transfer the form of package. From inside to outside, we would like to let buyer taste Taiwan tea in different way.
Inspiration
Different from the images of youth in the past, this series return to the essence of PAH JI HUE' in tea making. The professional and steady-going brand image is strengthened via brands of Taiwan classic tea and Taiwan fruit tea products.
Image Credits
Image #1: Photographer Chih-Tan Lin, Creator Wei-Jen Huang, 2019 Image #2: Photographer Yao Yang, Illustrator Sweet Core, Creator Wei-Jen Huang, 2018 Image #3: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018 Image #4: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018 Image #5: Photographer Chih-Tan Lin, Illustrator Sweet Core, Creator Wei-Jen Huang, 2019
Project Overview
Pah Ji Hue Package has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Chung-Yuan Kuo was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Pah Ji Hue Package.
Chung-Yuan Kuo Press Releases
Discover Chung-Yuan Kuo's journey through our press releases, available for all press members and journalists to use without restrictions. Instantly access 1 press releases, available exclusively for journalists.
PAH JI HUE Unveils New Package Design by Chung-Yuan Kuo
Chung-Yuan Kuo introduces a new package design for PAH JI HUE, blending Taiwan's tea culture with urban design.
Chung-Yuan Kuo Newsroom
Chung-Yuan Kuo Newsroom is your gateway to exploring acclaimed design and award-winning works.
