Water Packaging
Kum-Kum

Water Packaging for Backbone Branding

The bottle has symmetrical droplets on its four sides, two facing upward and two facing downward, which shape the form of water in its dynamic substantiation. As for the label and logo, Backbone Branding has created a combination of a label and a filled bottle, which shows the transparency and plasticity of the water in its dynamics. The blue tint of the back label blends harmoniously with the bottle and, thanks to the refraction of light through the liquid, makes the bottle visible, and the brand's white logo on the transparent label becomes apparent due to the blue-tinted back label.

Backbone Branding 2021 Agency Golden Press Kit № 111780

Download Press Kit № 111780

Download Press Kit № 111780 Water Packaging for Backbone Branding by Backbone Branding to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Kum Kum by Backbone Branding
Kum Kum by Backbone Branding

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Details on photo contributions are located in the Image Credits Section.

Water Packaging  by Backbone Branding
Water Packaging by Backbone Branding

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Acknowledgements for photographs are in the Image Credits Section.

Backbone Branding Kum Kum
Backbone Branding Kum Kum

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Consult the Image Credits Section for information on photo credits.

Backbone Branding Water Packaging
Backbone Branding Water Packaging

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. To identify photo contributors, visit the Image Credits Section.

Backbone Branding Brand Logo
Backbone Branding Brand Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. To identify photo contributors, visit the Image Credits Section.

Design Newswire
Kum-Kum Water Packaging Press Releases

For Kum-Kum, we offer press releases in multiple languages, including: English.


Language Icon
Kum-Kum Water Packaging Translations

We're happy to provide translations of Kum-Kum in numerous languages, including: Waterverpakking AF, Ambalazhimi I Ujit SQ, የውሃ ማሸግ AM, عبوة المياه AR, Ջրի Փաթեթավորումը HY, Su Qablaşdırması AZ, Ur Ontzi Bat EU, Упакоўка Для Вады BE, জল প্যাকেজিং BN, Ambalaža Za Vodu BS, Опаковката На Водата BG, Water Packaging MY, Els Envasos D'aigua CA, Ang Pagputos Sa Tubig CEB, Kulongedza Madzi NY, 水包裝 ZY, 水包装 ZH, Imballaggio Acqua CO, Ambalaža Za Vodu HR, Vodní Obal CS, Vandemballage DA, Waterverpakkingen NL, Akvopakado EO, Vesipakend ET, Vesipakkaus FI, L'emballage De L'eau FR, Pacadh Uisge GD, Envases De Auga GL, წყლის შეფუთვა KA, Wasserverpackungen DE, Η Συσκευασία Νερού EL, વોટર પેકેજીંગ GU, Anbalaj Dlo HT, Marufi Na Ruwa HA, ʻo Ka ʻeke Wai HAW, אריזת מים HE, जल पैकेजिंग HI, Ntim Dej HMN, A Vizes Csomagolás HU, Vatnsumbúðir IS, Nkwakọ Ngwaahịa Mmiri IG, Kemasan Air ID, Pacáistiú Uisce GA, L'imballaggio Dell'acqua IT, 水包装は JA, Kemasan Banyu JV, ನೀರಿನ ಪ್ಯಾಕೇಜಿಂಗ್ KN, Суды Қаптама KK, ការវេចខ្ចប់ទឹក KM, Gupakira Amazi RW, 물 포장은 KO, Ambalaja Avê KU, Суу Менен Таңгак KY, ການຫຸ້ມຫໍ່ນ້ໍາ LO, Aqua Packaging LA, Ūdens Iepakojums LV, Vandens Pakuotė LT, Waasserverpackung LB, Амбалажата За Вода MK, Ny Fonosana Rano MG, Pembungkusan Air MS, വാട്ടർ പാക്കേജിംഗ് ML, L-Ippakkjar Ta ' L-Ilma MT, Takai Wai MI, वॉटर पॅकेजिंग MR, Усны Савлагаа MN, पानी प्याकेजिङ NE, Vannemballasje NO, ୱାଟର ପ୍ୟାକେଜିଂ OR, د اوبو بسته بندي PS, بسته بندی آب FA, Opakowania Na Wodę PL, Embalagem De Água PT, ਪਾਣੀ ਦੀ ਪੈਕਿੰਗ PA, Ambalajul Cu Apă RO, Упаковка Для Воды RU, Afifi Vai SM, Амбалажа За Воду SR, Kurongedza Kwemvura SN, پاڻي پيڪنگنگ SD, ජල ඇසුරුම් SI, Balenie Vody SK, Embalaža Za Vodo SL, Baakadaha Biyaha SO, Sephutheloana Sa Metsi ST, El Embalaje De Agua ES, Bungkusan Cai SU, Ufungaji Wa Maji SW, Vattenförpackningar SV, Ang Water Packaging TL, Бастабандии Обӣ TG, தண்ணீர் பேக்கேஜிங் TA, Су Төрү TT, నీటి ప్యాకేజింగ్ TE, บรรจุภัณฑ์น้ำ TH, Su Ambalajı TR, Suw Gaplamak TK, Упаковка Для Води UK, پانی کی پیکیجنگ UR, سۇ ئورالمىسى UG, Suvli Qadoqlash UZ, Bao Bì Nước VI, Pecynnu Dŵr CY, Wetterferpakking FY, Ukupakishwa Kwamanzi XH, וואַסער פּאַקקאַגינג YI, Apoti Omi YO, Ukupakisha Amanzi ZU, Water Packaging EN.


Press Kit
Kum-Kum Water Packaging Media Articles

Access our collection of Kum-Kum articles, ready for use and offered in languages: Dutch, Hindi, Korean, Japanese, Russian, Chinese (Mandarin), Spanish, French, Turkish, Arabic (Standard), Indonesian, Italian, German, Portuguese and English.


Unique Properties

The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended. The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside. When rotated the bottle transforms into a drop of water in movement.

Tags

water, transparency, minimalism, structure, packaging, design, dynamics

Production Technology

PET bottle Transparent label

Design Challenge

Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands. The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.

Project Duration

The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.

Operation Flow

It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.

Research

Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle. The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.

Inspiration

The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state. Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.

Image Credits

All photo credits to Backbone Branding Video Credits: Levon Manukyan, Kum-Kum, 2019 Video Editor: Levmotion

Project Overview

Kum-Kum Water Packaging has been a Golden winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

 Award Logo
Golden Recognition

Backbone Branding was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Kum-Kum Water Packaging .

DesignPRWire
Backbone Branding Press Releases

Explore the world of Backbone Branding through our press releases, designed for media members to use freely and enrich your content. Unlock 3 press releases now, directly accessible to journalists.


Kum-Kum Water Packaging Design Unveiled by Backbone Branding

Backbone Branding introduces the innovative Kum-Kum water packaging design, drawing inspiration from the dynamic attributes of water and challenging traditional bottle structures. The project commenced in September 2019 in Yerevan, Armenia, and concluded in February 2019, resulting in a groundbreaking design that redefines the conventional concept of water packaging.


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