Tanaka 1789 X Chartier Sake Blend 001

Branding and Design for Tanaka 1789 X Chartier

Tanaka 1789 X Chartier Sake Blend 001 is the packaging for a series of sake blends. The label carries a black on black grid pattern inspired by the walls of the Tanaka Brewery, an example of Kura architecture from the Edo period. The grid is printed as varnishes around the bottle and is sequenced into a series of hexagons, a symbol of aromatic science. Black and white are used because both brands feature these colors, and black bottles are reserved for premium sake. The two names are joined in a cross pattern through a shared letter A.

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Tanaka 1789 X Chartier Sake Blend 001 by Laurent Hainaut

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Branding and Design by Laurent Hainaut

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Laurent Hainaut Tanaka 1789 X Chartier Sake Blend 001

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Laurent Hainaut Branding and Design

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Tanaka 1789 X ChartierBrand Logo

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Tanaka 1789 X Chartier Sake Blend 001 Branding and Design Press Releases

Discover our press releases for Tanaka 1789 X Chartier Sake Blend 001 available in the following languages: English.

Tanaka 1789 X Chartier Sake Blend 001 Branding and Design Translations

Tanaka 1789 X Chartier Sake Blend 001 in your language: we provide project translations across multiple languages: Ọrụ Isi: Nkwakọba Karama Sake IG, Sakeflaske-emballasje NO, د ساکي بوتل بسته بندي PS, Primary Function: Kaphindikizidwe ka Botolo la Sake NY, Pembungkusan Botol Sake MS, Primary Function: Kemasan Botol Sake SU, Ambalaža za bocu sakea BS, Primary Function: Baakidhka Dhalada Sake SO, Ambalaža za flašu sakea SR, Paketimi i Shishes së Sakes SQ, บรรจุภัณฑ์ขวดสาเก TH, සකේ බෝතල් ඇසුරුම SI, Սակեի շշի փաթեթավորում HY, Primêre Funksie: Sake-bottelverpakking AF, ప్రాథమిక విధి: సాకే బాటిల్ ప్యాకేజింగ్ TE, Сакены лонхны сав баглаа боодол MN, Primary Function: Сакэ шешәсе өчен төргәк TT, פֿונקציע: פֿאַרפּאַקונג פֿאַר סאַקע פֿלעשל YI, Primær funktion: Emballage til sakeflaske DA, Sakės butelio pakuotė LT, ಸೇಕ್ ಬಾಟಲ್ ಪ್ಯಾಕೇಜಿಂಗ್ KN, Balenie fľaše na saké SK, Erka Sereke: Pakêtkirina Şûşeya Sakê KU, Primara Funkcio: Pakumo de Sakea Botelo EO, Mba'ereko Tenondegua: Sake ryru mbo'ehára GN, កញ្ចប់ដបស្រាសាកេ KM, Primary Function: Ìdìpọ̀ Ìgò Sáké YO, Elsődleges funkció: Szaké palack csomagolása HU, Ambalaža za bocu sakea HR, Primary Function: Саке бөтелкесінің қаптамасы KK, சேக் பாட்டில் பேக்கேஜிங் TA, Primary Function: Kev Ntim Fwj Cawv Sake HMN, ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ସାକେ ବୋତଲ ପ୍ୟାକେଜିଂ OR, Primary Function: Anbalaj Boutèy Sake HT, Pacáistíocht Buidéil Sáicí GD, Funció principal: Embalatge d'ampolla de sake CA, Primary Function: Empaquetatge de botelha de saké OC, ساڪي جي بوتل جي پيڪيجنگ SD, Бастабандии шишаи саке TG, Sake Botilaren Ontziratzea EU, Primärfunktioun: Verpackung fir Sake-Fläschen LB, Prif Swyddogaeth: Pecynnu Potel Sake CY, साके बोतल पैकेजिंग HI, সাকে বোতলের প্যাকেজিং BN, Упаковка для бутылки саке RU, ساکے بوتل کی پیکیجنگ UR, Kemasan Botol Sake ID, Sake-Flaschenverpackung DE, Sake Şişesi Ambalajı TR, Sake Bottle Packaging EN, 清酒瓶包装 ZH, Envase para botella de sake ES, عبوة زجاجة ساكي AR, Emballage de bouteille de saké FR, Embalagem para Garrafa de Saquê PT, 日本酒ボトルパッケージ JA, 사케 병 패키지 디자인 KO, Packaging per Bottiglia di Sake IT, Primary Function: Ukupakishwa Kwebhotile YeSake XH, Príomhfheidhm: Pacáistíocht Buidéil Saqui GA, Primarya nga Gimbuhaton: Pakete sa Botelya sa Sake CEB, Primary Function: Саке бөтөлкөсүнүн таңгагы KY, Ufungashaji wa Chupa ya Sake SW, Primary Function: Umbúðir fyrir sake-flösku IS, အရက်ပုလင်း ထုပ်ပိုးမှု MY, 清酒瓶包裝 ZY, Primary Function: Ambalaj pentru Sticlă de Sake RO, Sakepullon pakkaus FI, የሳኬ ጠርሙስ ማሸጊያ AM, Primary Function: Sake çüýşesiniň gaby TK, ཐུང་ཆུ་ཤེལ་དམ་གྱི་ལྡེབ་སྒྲོམ། BO, Primary Function: Sepakane sa Botlolo ya Sake ST, אריזת בקבוק סאקה HE, Примарна функција: Пакување за шише саке MK, सुरापात्रवेष्टनम् SA, സാക്കെ ബോട്ടിൽ പാക്കേജിംഗ് ML, Primary Function: ساكې (Sake) بوتۇلكا قاچىلاش UG, Munus Primarium: Involucrum Lagoenae Sake LA, Primärfunktion: Förpackning för sakeflaska SV, Primêre Funksje: Ferpakking foar Sakeflessen FY, સાકે બોટલ પેકેજિંગ GU, Kunshin Kwalaban Sake HA, Embalaža za steklenico sakeja SL, Fonon'ny tavoahangy Sake MG, Opakowanie butelki sake PL, Kemasan Botol Sake JV, Sake Şüşəsi Qablaşdırması AZ, ძირითადი ფუნქცია: საკეს ბოთლის შესაფუთი KA, Imballaghju di Buttiglia di Sake CO, ማሸጊ ጥርሙዝ ሳኬ TI, साके बाटली पॅकेजिंग MR, Ippakkjar ta' Flixkun tas-Sake MT, بسته‌بندی بطری ساکه FA, Συσκευασία Μπουκαλιού Σάκε EL, Primary Function: Pakete ng Bote ng Sake TL, Primærfunksjon: Emballasje for sakeflaske NB, ਸਾਕੇ ਬੋਤਲ ਪੈਕੇਜਿੰਗ PA, Опаковка за бутилка саке BG, ʻŌmole Sake Wahī HAW, Sakē pudeles iepakojums LV, Primary Function: Sake Shishasi Uchun Qadoq UZ, ການຫຸ້ມຫໍ່ແກ້ວເຫຼົ້າສາເກ LO, साके बोतल प्याकेजिङ NE, Primary Function: Kupakwa kweBhodhoro reSake SN, Primary Function: Te Kōpaki Pounamu Sake MI, Sakepudeli pakend ET, Упакоўка бутэлькі сакэ BE, Primární funkce: Obal na láhev saké CS, Primary Function: Ipfundikizo ry'icupa rya Sake RW, Bao Bì Chai Rượu Sake VI, ছাকে বটল পেকেজিং AS, Envasado de botella de sake GL, Упаковка для пляшки саке UK, Primary Function: Afifi o le Fagu Sake SM, Sake Botella P'istuna QU, Ukupakisha Ibhodlela Le-Sake ZU, Primaire Functie: Verpakking voor Sakéfles NL.

Tanaka 1789 X Chartier Sake Blend 001 Branding and Design Media Articles

We provide articles ready for publication on Tanaka 1789 X Chartier Sake Blend 001, offered in several languages: Hindi, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), Spanish, English, Italian, German, French, Portuguese and Dutch.

Unique Properties

forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.

Production Technology

forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.

Inspiration

Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.

Project Overview

Tanaka 1789 X Chartier Sake Blend 001 Branding and Design has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Laurent Hainaut.

Silver Recognition

Laurent Hainaut was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Tanaka 1789 X Chartier Sake Blend 001 Branding and Design.

Laurent Hainaut Press Releases

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ForceMAJEURE's Tanaka 1789 X Chartier Sake Blend 001 Label Design Wins Silver A' Design Award

ForceMAJEURE's collaboration with Tanaka 1789 Brewery and Francois Chartier results in a groundbreaking label design, earning the prestigious Silver A' Design Award in 2021.

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