Branding and Design
Tanaka 1789 X Chartier Sake Blend 001

Branding and Design for Tanaka 1789 X Chartier

forceMAJEURE worked closely with Chartier to develop a brand and visual strategy, as well as a design system, to represent the collaboration between the Tanaka 1789 Brewery and Francois Chartier, associating two very different cultures to create one unique and disruptive product and design. They wanted to bring to life the collaborating synergy of two Masters in their respective crafts, the juxtaposition of old and new, traditional and modern for this groundbreaking product. The clients were looking for a very modern interpretation for this brand, and that was achieved in the design.

Laurent Hainaut 2021 Agency Silver Press Kit № 112010

Download Press Kit № 112010

Download Press Kit № 112010 Branding and Design for Tanaka 1789 X Chartier by Laurent Hainaut to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Tanaka 1789 X Chartier Sake Blend 001 by Laurent Hainaut
Tanaka 1789 X Chartier Sake Blend 001 by Laurent Hainaut

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Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Details on photo contributions are located in the Image Credits Section.

Branding and Design by Laurent Hainaut
Branding and Design by Laurent Hainaut

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For photo credit information, refer to the Image Credits Section.

Laurent Hainaut Tanaka 1789 X Chartier Sake Blend 001
Laurent Hainaut Tanaka 1789 X Chartier Sake Blend 001

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image Credits Section holds all necessary photo accreditation details.

Laurent Hainaut Branding and Design
Laurent Hainaut Branding and Design

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Consult the Image Credits Section for information on photo credits.

Tanaka 1789 X ChartierBrand Logo
Tanaka 1789 X ChartierBrand Logo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Image attributions can be found in the Image Credits Section.

Laurent Hainaut Corporate Logo
Laurent Hainaut Corporate Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Photo credits are listed in the Image Credits Section.

Design Newswire
Tanaka 1789 X Chartier Sake Blend 001 Branding and Design Press Releases

Our Tanaka 1789 X Chartier Sake Blend 001 press releases are ready in languages: English, for your convenience.


Press Kit
Tanaka 1789 X Chartier Sake Blend 001 Branding and Design Media Articles

Ready for your features: articles on Tanaka 1789 X Chartier Sake Blend 001 in various languages, including Spanish, English, Italian, German, French, Portuguese, Dutch, Turkish, Arabic (Standard), Korean, Indonesian, Japanese, Russian, Chinese (Mandarin) and Hindi.


Unique Properties

forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.

Production Technology

forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.

Inspiration

Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.

Project Overview

Tanaka 1789 X Chartier Sake Blend 001 Branding and Design has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Laurent Hainaut.

 Award Logo
Silver Recognition

Laurent Hainaut was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Tanaka 1789 X Chartier Sake Blend 001 Branding and Design.

DesignPRWire
Laurent Hainaut Press Releases

Our press releases on Laurent Hainaut and their work are made freely available for press members looking to add depth to their content. Available now: 8 press releases ready for immediate access by journalists.


ForceMAJEURE's Tanaka 1789 X Chartier Sake Blend 001 Label Design Wins Silver A' Design Award

ForceMAJEURE's collaboration with Tanaka 1789 Brewery and Francois Chartier results in a groundbreaking label design, earning the prestigious Silver A' Design Award in 2021.


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You are currently viewing Media Showcase № 112010. Uncover the depth of Laurent Hainaut's achievements in their newsroom, featuring everything from high-res images to detailed interviews. You are currently viewing Press Kit / Media Showcase 112010 for the Tanaka 1789 X Chartier Sake Blend 001, with further content available in Newsroom 269263.

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