Branding and Redesign
Germain Robin California Brandy

Branding and Redesign for E&J Gallo

Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. Asked to rebrand Germain-Robin, ForceMajeure stayed true to the ethos of the founders while providing quality and premium cues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished and uncompromising, ForceMajeure created a clean and straightforward look for the brand.

Laurent Hainaut 2021 Agency Bronze Press Kit № 112020

Download Press Kit № 112020

Download Press Kit № 112020 Branding and Redesign for E&J Gallo by Laurent Hainaut to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Germain Robin California Brandy by Laurent Hainaut
Germain Robin California Brandy by Laurent Hainaut

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image attributions can be found in the Image Credits Section.

Branding and Redesign by Laurent Hainaut
Branding and Redesign by Laurent Hainaut

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Please check the Image Credits Section for photo acknowledgements.

Laurent Hainaut Germain Robin California Brandy
Laurent Hainaut Germain Robin California Brandy

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Photo credits are listed in the Image Credits Section.

Laurent Hainaut Branding and Redesign
Laurent Hainaut Branding and Redesign

Download 1800 Pixels JPEG Image.

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E amp J GalloBrand Logo
E amp J GalloBrand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Acknowledgements for photographs are in the Image Credits Section.

Laurent Hainaut Corporate Logo
Laurent Hainaut Corporate Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Photo credits are listed in the Image Credits Section.

Design Newswire
Germain Robin California Brandy Branding and Redesign Press Releases

Discover our press releases for Germain Robin California Brandy available in the following languages: English.


Press Kit
Germain Robin California Brandy Branding and Redesign Media Articles

For immediate use: Germain Robin California Brandy articles, available in languages such as English, German, French, Spanish, Portuguese, Italian, Dutch, Hindi, Turkish, Arabic (Standard), Korean, Indonesian, Japanese, Russian and Chinese (Mandarin), to enrich your content.


Unique Properties

forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity. The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution. The minimalist approach to the packaging of the 2 brandies follow the same philosophy: The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy.

Inspiration

Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.

Project Overview

Germain Robin California Brandy Branding and Redesign has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Laurent Hainaut.

 Award Logo
Bronze Recognition

Laurent Hainaut was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Germain Robin California Brandy Branding and Redesign.

DesignPRWire
Laurent Hainaut Press Releases

For journalists seeking engaging content: Explore our press releases featuring Laurent Hainaut's work, freely available for incorporation into your stories. For immediate journalistic use: 8 press releases are available right now.


ForceMajeure Redefines Germain Robin California Brandy with a New Branding and Redesign

ForceMajeure rebrands Germain-Robin, staying true to the founders' ethos while providing quality and premium cues to make Germain-Robin the brandy of choice for connoisseurs.


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Laurent Hainaut Newsroom

Unlock a treasure trove of award-winning designs by accessing Laurent Hainaut Newsroom.

You are currently viewing Media Showcase № 112020. Access Laurent Hainaut's comprehensive newsroom for a deep dive into their award-winning portfolio, including media assets and much more. You are here: Press Kit / Media Showcase 112020 about Germain Robin California Brandy. Additional content is available in Newsroom 269263.

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