Branding and Redesign for E&J Gallo
Germain-Robin California Brandy is a brand identity and bottle label design for a brandy made in California. The visual identity is clean and straightforward, reflecting the unembellished yet uncompromising character of the brand. The logotype stacks the two founder names, separated by a thin line, to express a balance between imagination and rigor in execution. The California Alembic brandy carries a white crafted paper label that notes the variant in red, with a precise description of the distillation and aging methods.
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Download Press Kit № 112020 Branding and Redesign for E&J Gallo by Laurent Hainaut to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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For Germain Robin California Brandy, find press releases in a variety of languages: English.
Germain Robin California Brandy in your language: we provide project translations across multiple languages: Tikketta tal-Flixkun, Identità tal-Marka MT, Lub Npe Ntawv, Kev Paub Ntsees Yam Khoom Lag Luam HMN, బాటిల్ లేబుల్, బ్రాండ్ ఐడెంటిటీ TE, Flessenetiket, Merkidentiteit NL, Primarna funkcija: Etiketa za steklenico, Blagovna identiteta SL, Shaqada Ugu Weyn: Labelka Dhalada, Aqoonsiga Sumadda SO, Pudeles etiķete, zīmola identitāte LV, Etiketa na láhev, Identita značky CS, Etiketa za flašu, identitet brenda SR, Ntchito Yaikulu: Chizindikiro cha Botolo, Kudziwika kwa Mtundu NY, Etiketa za bocu, identitet marke HR, Flaskeetikett, Merkeidentitet NB, Етикет за бутилка, Марков идентитет BG, ಬಾಟಲ್ ಲೇಬಲ್, ಬ್ರ್ಯಾಂಡ್ ಐಡೆಂಟಿಟಿ KN, ဘူးလိပ်စာ၊ အမှတ်တံဆိပ်သွင်ပြင် MY, ការងារមូលដ្ឋាន៖ ស្លាកដបស្រា, អត្តសញ្ញាណម៉ាក KM, Umsebenzi Ophambili: Ileyibhile yeBhotile, Ubunini beBrand XH, Etiketë Shishe, Identitet Marke SQ, ബോട്ടിൽ ലേബൽ, ബ്രാൻഡ് ഐഡന്റിറ്റി ML, બોટલ લેબલ, બ્રાન્ડ ઓળખ GU, Palacketikett, Márkaidentitás HU, Ibhodlela Lelebula, Ubunikazi Bebhrendi ZU, Umumaro w'Ibanze: Ikarita y'Icupa, Umwimerere w'Ikirango RW, Етикетка для пляшки, фірмовий стиль UK, Shishe Etiketi, Brend Kimliki UG, Pudeli etikett, kaubamärgi identiteet ET, Aami Igo, Idamọ Ami Iyasọtọ YO, Etiketa Tavoahangy, Maha-izy azy ny Marika MG, ବୋତଲ ଲେବଲ୍, ବ୍ରାଣ୍ଡ ପରିଚୟ OR, Etiketa na fľašu, Identita značky SK, ናይ ጥርሙዝ ስያሜ፣ መንነት ብራንድ TI, Botila Etiketa, Marka Identitatea EU, Етикета за шише, Идентитет на бренд MK, बोतल-चिह्नम्, ब्रैण्ड-परिचयः SA, Prìomh Fheum: Leubail Botail, Aithne Bràind GD, ბოთლის ეტიკეტი, ბრენდის იდენტობა KA, Swyddogaeth Sylfaenol: Label Potel, Hunaniaeth Brand CY, Butelio Etiketė, Prekės Ženklo Identitetas LT, Titulus Lagenae, Notitia Mercis LA, Kazi Kuu: Lebo ya Chupa, Utambulisho wa Chapa SW, 瓶身標籤、品牌形象設計 ZY, ປ້າຍຂວດ, ອັດຕະລັກຂອງແບຣນ LO, Botteletiket, Handelsmerkidentiteit AF, Etichetă pentru Sticlă, Identitate de Brand RO, Etiqueta d'ampolla, Identitat de marca CA, Príomhfheidhm: Lipéad Buidéil, Aitheantas Branda GA, बाटली लेबल, ब्रँड ओळख MR, Flasketikett, Varumärkesidentitet SV, Flöskumiði, Vörumerkjaauðkenni IS, Fonksyon Prensipal: Etikèt Boutèy, Idantite Mak HT, Flaskeetikett, Merkevareidentitet NO, פֿלאַשן עטיקעט, בראַנד אידענטיטעט YI, बोतल लेबल, ब्रान्ड पहिचान NE, Çüýşe Etiketkasy, Marka Şahsyýeti TK, Label Botol, Identitas Merek SU, Botella Etiketa, Marka Identidad QU, Функсияи асосӣ: Тамғаи бутилка, Ҳувияти бренд TG, Mahi Matua: Tapa Pounamu, Tuakiri Waitohu MI, Pullon etiketti, tuotemerkki-identiteetti FI, Fa'ailoga Fagu, Fa'asinomaga Fa'apisinisi SM, Mosebetsi oa Mantlha: Lebolo la Botlolo, Boitsebiso ba Boranta ST, Şüşə Etiketi, Brend Kimliyi AZ, Ετικέτα Φιάλης, Ταυτότητα Επωνυμίας EL, Nhãn chai, Nhận diện thương hiệu VI, بوتل ليبل، برانڊ سڃاڻپ SD, Hana Nui: Lepili ʻŌmole, ʻIkena Waiwai Kālepa HAW, Manufar Farko: Lakabin Kwalba, Ainihin Alama HA, Asosiy vazifa: Shisha yorlig'i, Brend identikasi UZ, ਬੋਤਲ ਲੇਬਲ, ਬ੍ਰਾਂਡ ਪਛਾਣ PA, බෝතල් ලේබලය, වෙළඳ අනන්යතාව SI, Негизги функция: Бөтөлкө этикеткасы, Бренд идентификациясы KY, Etichetta di Buttiglia, Identità di Marca CO, Flaschenetikett, Markenidentitéit LB, Ĉefa Funkcio: Botela Etikedo, Marka Identeco EO, Этыкетка на бутэльку, фірмовы стыль BE, বটল লেবেল, ব্ৰেণ্ড পৰিচয় AS, Función Principal: Etiqueta de Botella, Identidade de Marca GL, Etykieta na butelkę, Identyfikacja marki PL, Label ng Bote, Pagkakakilanlan ng Brand TL, برچسب بطری، هویت برند FA, Karê Sereke: Etîketa Şûşe، Nasnameya Brandê KU, Бөтелке жапсырмасы, Бренд бірегейлігі KK, བཤེར་ཤོག་ཏིག་ (Bottle Label), སྒྲིག་གཞིའི་ངོ་བོ (Brand Identity) BO, 瓶身标签、品牌识别 ZH, Etiqueta de botella, identidad de marca ES, ملصق زجاجة، هوية العلامة التجارية AR, Étiquette de bouteille, identité de marque FR, Rótulo de Garrafa, Identidade de Marca PT, ボトルラベル、ブランドアイデンティティ JA, 병 라벨, 브랜드 아이덴티티 KO, Etichetta per bottiglia, identità di marca IT, Bottle Label, Brand Identity EN, बोतल लेबल, ब्रांड पहचान HI, বোতলের লেবেল, ব্র্যান্ড আইডেন্টিটি BN, Этикетка для бутылки, фирменный стиль RU, بوتل کا لیبل، برانڈ کی شناخت UR, Label Botol, Identitas Merek ID, Flaschenetikett, Markenidentität DE, Şişe Etiketi, Marka Kimliği TR, Label Botol, Identitas Merek JV, Շշի պիտակ, Բրենդի ինքնություն HY, Ọrụ Bụ Isi: Akwụkwọ Akara Karama, Njirimara Ụlọ Ọrụ IG, Basic Basa: Rebhero reBhodhoro, Muimbo weBhurendi SN, Үндсэн функц: Лонхны шошго, Брэндийн дүр төрх MN, ฉลากขวด, อัตลักษณ์แบรนด์ TH, د بوتل لیبل، د برانډ پیژندنه PS, תווית בקבוק, זהות מותג HE, Fleslabel, Merkidentiteit FY, Etiketa za bocu, identitet brenda BS, የጠርሙስ ምልክት፣ የብራንድ ማንነት AM, Flaskeetiket, Brandidentitet DA, Puru Ypykue: Botella Rehegua Techaukaha, Marca Rekove GN, Fungsi Utama: Label Botol, Identiti Jenama MS, பாட்டில் லேபிள், பிராண்ட் அடையாளம் TA, Төп функция: Шешә этикеткасы, Бренд идентитеты TT, Etiqueta de botelha, Identitat de marca OC, Etiketa sa Botelya, Pagkaila sa Brand CEB.
Ready for your features: articles on Germain Robin California Brandy in various languages, including Spanish, Portuguese, Italian, Turkish, Arabic (Standard), Dutch, Hindi, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), English, German and French.
forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity. The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution. The minimalist approach to the packaging of the 2 brandies follow the same philosophy: The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy.
Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
Germain Robin California Brandy Branding and Redesign has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
For design images and photos please credit Laurent Hainaut.
Laurent Hainaut was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Germain Robin California Brandy Branding and Redesign.
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ForceMajeure rebrands Germain-Robin, staying true to the founders' ethos while providing quality and premium cues to make Germain-Robin the brandy of choice for connoisseurs.
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