Keep Face Mask in a Card-sized Package
Maskeeper

Keep Face Mask in a Card-sized Package for INNOSPHERE LTD.

Design with a Social Impact. The outbreak of coronavirus makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is an unpleasant experience and not eco-friendly. By creating a new hygiene manner, with Maskeeper, people can temporarily store personal face masks in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask.

Steve Yeung 2021 Agency Iron Press Kit № 112413

Download Press Kit № 112413

Download Press Kit № 112413 Keep Face Mask in a Card-sized Package for INNOSPHERE LTD. by Steve Yeung to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Maskeeper by Steve Yeung
Maskeeper by Steve Yeung

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image Credits Section holds all necessary photo accreditation details.

Keep Face Mask in a Card sized Package by Steve Yeung
Keep Face Mask in a Card sized Package by Steve Yeung

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Please check the Image Credits Section for photo acknowledgements.

Steve Yeung Maskeeper
Steve Yeung Maskeeper

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Photo credits are listed in the Image Credits Section.

Steve Yeung Keep Face Mask in a Card sized Package
Steve Yeung Keep Face Mask in a Card sized Package

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image attributions can be found in the Image Credits Section.

INNOSPHERE LTD Brand Logo
INNOSPHERE LTD Brand Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Details on photo contributions are located in the Image Credits Section.

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Maskeeper Keep Face Mask in a Card-sized Package Press Releases

Press releases tailored for Maskeeper are available in the languages: English.


Press Kit
Maskeeper Keep Face Mask in a Card-sized Package Media Articles

Ready for your features: articles on Maskeeper in various languages, including Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), Indonesian, Hindi, Italian, Korean, Spanish, German, French, Portuguese, Dutch and English.


Unique Properties

** First in the World to Satisfy the Unmet Need** In this unexpected situation, there is NO product really caters to this need for temporary mask storage and solves the pain point. People just use envelopes or tissue paper to store “take-off” masks during mealtime which are NOT eco-friendly and with POOR user experience. To satisfy this, we designed the Maskeeper to tackle this scenario and created a new and easy table manner for everyone. This allows every user to “fold and store” the mask in a simple, neat, and hygienic way.

Tags

pandemic, maskeeper, mask keeper, mask case, pandemic, corona virus

Production Technology

**Fast to Market, Over One Million Pieces Distributed.** Because of the unexpected pandemic and of urgent need, we just use 20 days to develop, produce and launch Maskeeper to market. Made of Food Grade PP sheet with die-cut and folds, which ensures the fastest manufacturing rate, lowest production cost, so every citizen could afford and access Maskeeper ASAP.

Design Challenge

**Minimal Design but Highly Efficient** In Feb-2020, production plants in Mainland were all closed and there was no way to carry out mass production. So we optimized the design of Maskeeper that can be efficiently produced locally by Laser Cuttimh machine in batches with available workshops in Hong Kong to support the urgent need of citizens. Until mass product facilities were available, these were produced in million and distributed widely.

Project Duration

The project was started on 31-Jan-2020 and the product was launched to market on 21-Feb-2020 in Hong Kong.

Operation Flow

**Smart and Intuitive** Just place the medical mask onto Maskeeper, user could intuitively fold and keep the mask into a card-sized package, which is simple and handy. (Please see provided video link for demonstration).

Research

**Mission on Creating Shared Value (CSV)** The pandemic caused a serious impact to local retail business. No one visited local stores to spend. Thousands of small shops were at the critical stage of closing down. By making good use of huge demand of Maskeeper, we allied with many small shops, from restaurants to cafés, and introduced the “Maskeeper Redemption Scheme”. This encouraged consumers to “Purchase First and then Redeem Maskeeper”. So people will spend for a certain amount in shops (say buying a cup or food) and redeem Maskeepers at a discounted offer. This incentive acted as business leverage and induced sales opportunities for small shops at that frozen economy.

Inspiration

**The New Lifestyle Essential for the New Normal ** The unexpected pandemic makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is a POOR experience and NOT eco-friendly. Creating a new hygiene manner, with Maskeeper, people can temporarily store the medical mask in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask.

Image Credits

Steve Yeung Maurice Kwok Winky Mak Kurt Fan Elle Yeung

Project Overview

Maskeeper Keep Face Mask in a Card-sized Package has been a Iron winner in the Fashion and Travel Accessories Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

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Iron Recognition

Steve Yeung was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Maskeeper Keep Face Mask in a Card-sized Package.

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Steve Yeung Press Releases

Access a rich repository of press releases on Steve Yeung, offered to press and media professionals for unrestricted use in their stories. Journalists, gain instant access to 1 press releases today.


Introducing Maskeeper: The Innovative Solution for Mask Storage

Steve Yeung Unveils Maskeeper, a Business Card-Sized Package for Temporary Mask Storage


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