Lighter Packaging
Constellation

Lighter Packaging for Zippo (China) Outdoor Products Co., Ltd.

The packaging of the lighters represents Zippo’s core value, “We inspire.” The lighters are under a high-end product line for Zippo. To provide a comprehensive collection for Zippo enthusiastic, the packaging was exclusively developed as a limited edition with only a hundred units produced. The packaging engages the user by lighting up the zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The structure of the packaging is designed specifically so it can stand upright and the lighters can be attached and displayed on the surface.

Wenyuan Chen 2021 Enterprise Golden Press Kit № 119120

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Download Press Kit № 119120 Lighter Packaging for Zippo (China) Outdoor Products Co., Ltd. by Wenyuan Chen to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Constellation by Wenyuan Chen
Constellation by Wenyuan Chen

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Acknowledgements for photographs are in the Image Credits Section.

Lighter Packaging by Wenyuan Chen
Lighter Packaging by Wenyuan Chen

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Wenyuan Chen Constellation
Wenyuan Chen Constellation

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With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For photo credit information, refer to the Image Credits Section.

Wenyuan Chen Lighter Packaging
Wenyuan Chen Lighter Packaging

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image attributions can be found in the Image Credits Section.

Zippo  China  Outdoor Products Co   Ltd Brand Logo
Zippo China Outdoor Products Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For photo credit information, refer to the Image Credits Section.

Wenyuan Chen Corporate Logo
Wenyuan Chen Corporate Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Please check the Image Credits Section for photo acknowledgements.

Design Newswire
Constellation Lighter Packaging Press Releases

Press resources for Constellation are offered in several languages: English.


Press Kit
Constellation Lighter Packaging Media Articles

Access our collection of Constellation articles, ready for use and offered in languages: Hindi, Indonesian, Arabic (Standard), Turkish, Italian, German, French, Portuguese, Dutch, Spanish, English, Korean, Japanese, Russian and Chinese (Mandarin).


Unique Properties

The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.

Tags

Zippo, lighter, packaging, packaging design, innovative, inspiring

Production Technology

The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.

Design Challenge

To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.

Project Duration

The project started in April 2020 and launched in February 2021 in China.

Operation Flow

The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.

Research

Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential. As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products.

Inspiration

The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced. The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night.

Image Credits

©copyright, 2020, all the submitted photography, illustration, and video, Creative Center Shanghai - Zippo (China) Outdoor Products Co., Ltd.

Project Overview

Constellation Lighter Packaging has been a Golden winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

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Golden Recognition

Wenyuan Chen was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Constellation Lighter Packaging.

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Wenyuan Chen Press Releases

Numerous press releases on Wenyuan Chen and their achievements are at your disposal, inviting press members to use them freely in their coverage. Available now: 2 press releases ready for immediate access by journalists.


Constellation: Limited Edition Zodiac Lighter Packaging Unveiled by Wenyuan Chen

Wenyuan Chen introduces the limited edition Constellation lighter packaging, designed to illuminate the zodiac signs, launched in February 2021 in China.


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