Qinjianguo
Packaging for QINJIANGUO
Qin Jianguo, the leading brand of Chinese Dioscorea Opposita Thunb, has been focusing on the field of Dioscorea Opposita Thumb for over 30 years. Iron Bar Yam is the only nourishing spleen, stomach and kidney, long food not fire. "One year planted iron bar, ten years no land". The "ten-year rotation" series, soil ten years, choose the land to accumulate enough natural energy after planting Dioscorea. The yield per mu is low, but the quality is excellent.
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Ten Years Planting Cycle by Jonny Wang
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Packaging by Jonny Wang
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Jonny Wang Ten Years Planting Cycle
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Jonny Wang Packaging
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QINJIANGUOBrand Logo
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Qinjianguo Packaging Press Releases
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Qinjianguo Packaging Media Articles
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Unique Properties
Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Tags
Creative Yam powder packaging design
Design Challenge
How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Project Duration
The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Research
We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration
On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Image Credits
Designer : BIN LIU Designer :JONNY WANG Illustrator：JIE WU
Project Overview
Qinjianguo Packaging has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Jonny Wang was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Qinjianguo Packaging.
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Introducing Qinjianguo: A Revolutionary Ten-Year Planting Cycle Yam Powder
Discover the innovative packaging design for Qinjianguo's Ten-Year Planting Cycle Yam Powder, a product that redefines Eastern food nourishment culture.
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