Snack

Packaging for Dali Foods

The Snack packaging rebranding transforms the visual identity of Haochidian, a well established Chinese snack brand. The design emphasizes a modern, playful approach with bold typography, a smile icon symbolizing joy, and floating visuals that highlight the crispy texture. Unique color palettes differentiate each flavor for easy recognition and strong shelf appeal. Embossed details and spot UV printing add a tactile, premium touch, enhancing consumer engagement. Balancing tradition and modernity, the packaging appeals to both loyal and younger consumers.

Download Press Kit № 168316

Download Press Kit № 168316 Packaging for Dali Foods by Fudesign to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At enterprise|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention enterprise|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. enterprise|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Snack by Fudesign

Download 1800 Pixels JPEG Image.

Packaging by Fudesign

Download 1800 Pixels JPEG Image.

Fudesign Snack

Download 1800 Pixels JPEG Image.

Fudesign Packaging

Download 1800 Pixels JPEG Image.

Fudesign Design Team Photo

Download 1800 Pixels JPEG Image.

Dali FoodsBrand Logo

Download 1800 Pixels JPEG Image.

Snack Packaging Press Releases

Our Snack press releases are ready in languages: English, for your convenience.

Unique Properties

The Snack packaging rebranding project presents a fresh identity for Haochidian, a well known Chinese snack brand. The initials Hcd offer a modern and international touch, while a smile icon next to the logo represents happiness and friendliness. Floating visuals of biscuits and ingredients highlight the crispy texture and quality. Bold typography, embossed details, and color coded flavors enhance visibility and create a dynamic shelf presence.

Tags

Haochidian, Snack Packaging, Rebranding, Crispy Biscuit, Modern Design, Bold Typography, Flavor Differentiation, Premium Snack

Production Technology

The packaging uses offset printing with spot UV and embossing techniques to highlight the logo and key visuals. These tactile elements enhance the premium feel of the design. High quality cardboard was selected for its durability and ability to maintain product freshness. A color coded design system distinguishes each flavor, improving recognition for consumers.

Design Challenge

The main challenge was to create a contemporary brand identity for Haochidian without losing its established character. Research on consumer behavior emphasized the importance of bold, engaging visuals and tactile design elements. Balancing the brand’s heritage with modern aesthetics required thoughtful design decisions to ensure functionality and consistency across various packaging formats.

Project Duration

The project started in May 2022 and finished in January 2023 in Shanghai.

Operation Flow

First, analyze the market and understand the current situation Next, perform target analysis to verify what kind of design consumers want. Third, brand analysis, analyze how it has advantages over competing products. Fourth, develop creative ideas. Fifth, Start the design. Make it an original design. Sixth, sample check, color check, etc. Finally, check the finished product.

Research

Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of targets in the market. Package analysis of the Japanese market.

Inspiration

The project was inspired by the goal of rejuvenating Haochidian, a beloved snack brand with over a decade of history. The design aims to connect tradition with modernity, appealing to a younger, style conscious audience while preserving the brand’s heritage. The smile icon symbolizes joy, while vibrant colors and floating elements bring energy and freshness to the brand image.

Image Credits

Photographer: Zhu Jie

Project Overview

Snack Packaging has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Fudesign was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Snack Packaging.

Fudesign Press Releases

We provide a series of press releases on Fudesign that journalists and press members can freely incorporate into their narratives. Instantly access 7 press releases, available exclusively for journalists.

Fudesign's Snack Packaging for Haochidian Wins Bronze at 2025 A' Design Award

Fudesign has unveiled a vibrant rebranding of Haochidian's snack packaging, blending tradition with modern appeal to attract younger consumers, and earning the project a Bronze A' Packaging Design Award in 2025 for its innovative use of tactile elements and bold visuals.

Fudesign Newsroom

Discover outstanding design and award-winning initiatives in the Fudesign Newsroom.