Snack
Packaging for Dali Foods
The Snack packaging rebranding transforms the visual identity of Haochidian, a well established Chinese snack brand. The design emphasizes a modern, playful approach with bold typography, a smile icon symbolizing joy, and floating visuals that highlight the crispy texture. Unique color palettes differentiate each flavor for easy recognition and strong shelf appeal. Embossed details and spot UV printing add a tactile, premium touch, enhancing consumer engagement. Balancing tradition and modernity, the packaging appeals to both loyal and younger consumers.
Download Press Kit № 168316
Download Press Kit № 168316 Packaging for Dali Foods by Fudesign to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Snack by Fudesign
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Packaging by Fudesign
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Fudesign Snack
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Fudesign Packaging
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Fudesign Design Team Photo
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Dali FoodsBrand Logo
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Snack Packaging Press Releases
For Snack, we offer press releases in multiple languages, including: English.
Snack Packaging Translations
Delighted to offer translations for Snack projects in a variety of languages: Таңгак KY, ບັນຈຸພັນ LO, Involucrum LA, Iepakojums LV, Pakuotė LT, Verpakung LB, Пакување MK, Fonosana MG, Pembungkusan MS, പാക്കേജിംഗ് ML, Imballaġġ MT, Kōpaki MI, पॅकेजिंग MR, Савлагаа MN, प्याकेजिङ NE, Emballasje NO, Emballasje NB, Embalatge OC, ପ୍ୟାକେଜିଂ OR, بسته بندي PS, بستهبندی FA, Opakowanie PL, Embalagem PT, ਪੈਕੇਜਿੰਗ PA, P'iskuna QU, Ambalaj RO, Упаковка RU, Afifiliga SM, पैकेजिंग SA, Pakovanje SR, Kurongedza SN, پيڪيجنگ SD, ඇසුරුම්කරණය SI, Obal SK, Embalaža SL, Baakadhaynta SO, Sephuthelo ST, Envase ES, Kémasan SU, Ufungashaji SW, Förpackning SV, Pagbabalot TL, Бастабандӣ TG, பேக்கேஜிங் TA, Тутыру TT, ప్యాకేజింగ్ TE, บรรจุภัณฑ์ TH, སྒྲིལ་ཆས། BO, መዕሹጊ TI, Ambalaj TR, Gaplama TK, Упаковка UK, پیکیجنگ UR, قاپلاش UG, Bao Bì VI, Pecynnu CY, Ferpakking FY, Ukupakisha XH, פּאַקידזשינג YI, Ìdìpọ̀ YO, Ukupakisha ZU, Verpakking AF, Ambalazh SQ, ማሸጊያ AM, التعبئة والتغليف AR, Փաթեթավորում HY, পেকেজিং AS, Qablaşdırma AZ, Ontziratzea EU, Упакоўка BE, প্যাকেজিং BN, Pakovanje BS, Опаковка BG, ထုပ်ပိုး MY, Embalatge CA, Pakete CEB, Kuphatiiza NY, 包装设计 ZH, Imballaghju CO, Pakiranje HR, Obal CS, Emballage DA, Verpakking NL, Pakado EO, Pakend ET, Pakkaus FI, Emballage FR, Pacadh GD, Embalaxe GL, შეფუთვა KA, Verpackung DE, Συσκευασία EL, Ñembotyha GN, પેકેજિંગ GU, Anbalaj HT, Marufi HA, Pūʻolo HAW, אריזה HE, पैकेजिंग HI, Ntim Khoom HMN, Csomagolás HU, Umbúðir IS, Nkwakọba IG, Kemasan ID, Pacáistiú GA, Packaging IT, パッケージデザイン JA, Kemasan JV, ಪ್ಯಾಕೇಜಿಂಗ್ KN, Қаптама KK, ការវេចខ្ចប់ KM, Ipaketi RW, 패키지 디자인 KO, پاکەجینگ KU, Qadoqlash UZ, Packaging EN.
Snack Packaging Media Articles
Utilize our prepared articles to feature Snack, available in the languages: Russian, Japanese, Portuguese, Chinese (Mandarin), French, Turkish, Indonesian, Dutch, Italian, English, Korean, Arabic (Standard), Hindi, German and Spanish.
Unique Properties
The Snack packaging rebranding project presents a fresh identity for Haochidian, a well known Chinese snack brand. The initials Hcd offer a modern and international touch, while a smile icon next to the logo represents happiness and friendliness. Floating visuals of biscuits and ingredients highlight the crispy texture and quality. Bold typography, embossed details, and color coded flavors enhance visibility and create a dynamic shelf presence.
Tags
Haochidian, Snack Packaging, Rebranding, Crispy Biscuit, Modern Design, Bold Typography, Flavor Differentiation, Premium Snack
Production Technology
The packaging uses offset printing with spot UV and embossing techniques to highlight the logo and key visuals. These tactile elements enhance the premium feel of the design. High quality cardboard was selected for its durability and ability to maintain product freshness. A color coded design system distinguishes each flavor, improving recognition for consumers.
Design Challenge
The main challenge was to create a contemporary brand identity for Haochidian without losing its established character. Research on consumer behavior emphasized the importance of bold, engaging visuals and tactile design elements. Balancing the brand’s heritage with modern aesthetics required thoughtful design decisions to ensure functionality and consistency across various packaging formats.
Project Duration
The project started in May 2022 and finished in January 2023 in Shanghai.
Operation Flow
First, analyze the market and understand the current situation Next, perform target analysis to verify what kind of design consumers want. Third, brand analysis, analyze how it has advantages over competing products. Fourth, develop creative ideas. Fifth, Start the design. Make it an original design. Sixth, sample check, color check, etc. Finally, check the finished product.
Research
Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of targets in the market. Package analysis of the Japanese market.
Inspiration
The project was inspired by the goal of rejuvenating Haochidian, a beloved snack brand with over a decade of history. The design aims to connect tradition with modernity, appealing to a younger, style conscious audience while preserving the brand’s heritage. The smile icon symbolizes joy, while vibrant colors and floating elements bring energy and freshness to the brand image.
Image Credits
Photographer: Zhu Jie
Project Overview
Snack Packaging has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Fudesign was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Snack Packaging.
Fudesign Press Releases
Our press releases on Fudesign and their work are made freely available for press members looking to add depth to their content. Unlock 7 press releases now, directly accessible to journalists.
Fudesign's Snack Packaging for Haochidian Wins Bronze at 2025 A' Design Award
Fudesign has unveiled a vibrant rebranding of Haochidian's snack packaging, blending tradition with modern appeal to attract younger consumers, and earning the project a Bronze A' Packaging Design Award in 2025 for its innovative use of tactile elements and bold visuals.
Fudesign Newsroom
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