Guangliang 59Plus Flying CoBranded

Liquor Packaging for Sichuan Guangliang Wine Industry Co., Ltd.

This limited edition liquor packaging is co-designed by Guangliang Wine Industry and Dunhuang Museum. The packaging encompassing the elements of Dunhuang frescoes and China Aerospace represents the exploration of the universe. Therefore, it embodies the traditional charm of Chinese aesthetics and creates an exquisite and elegant overall visual appearance.

Download Press Kit № 130643

Download Press Kit № 130643 Liquor Packaging for Sichuan Guangliang Wine Industry Co., Ltd. by Sichuan Guangliang Wine Industry Co., Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Guangliang 59Plus Flying CoBranded by Sichuan Guangliang Wine Industry Co Ltd

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Liquor Packaging by Sichuan Guangliang Wine Industry Co Ltd

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Sichuan Guangliang Wine Industry Co Ltd Guangliang 59Plus Flying CoBranded

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Sichuan Guangliang Wine Industry Co Ltd Liquor Packaging

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Guangliang 59Plus Flying CoBranded Liquor Packaging Press Releases

Explore press materials for Guangliang 59Plus Flying CoBranded, available in languages such as English.

Guangliang 59Plus Flying CoBranded Liquor Packaging Media Articles

Our Guangliang 59Plus Flying CoBranded articles are prepped and available in these languages: Dutch, Portuguese, Italian, Indonesian, Turkish, Arabic (Standard), English, German, French, Spanish, Hindi, Korean, Japanese, Russian and Chinese (Mandarin), ready for your use.

Unique Properties

This limited edition liquor packaging is co-designed by Guangliang Wine Industry and Dunhuang Museum. The packaging encompassing the elements of Dunhuang frescoes and China Aerospace represents the exploration of the universe. Therefore, it embodies the traditional charm of Chinese aesthetics and creates an exquisite and elegant overall visual appearance.

Production Technology

It adopts sprayed frosted paint to emulate the texture of jade and uses high precision all-over decoration firing process to 360-degree display the illustration.

Design Challenge

The challenge lies in how to combine the elements of Dunhuang flying Apsaras and brand features. Overturning the ubiquitous packaging design of traditional culture by other counterparts, the design team thinks out of the box and renders the product a whole new visual effect by the contrast of the two dimensions of time and space to showcase the balance of science and tradition.

Project Duration

This product was started in July 2021, Chengdu, China, and was finished in October 2021.

Research

Dunhuang flying Apsaras is an invaluable treasure of the Chinese culture, and a miracle created by Chinese artists for the world art history. Throughout the history, we remain committed to exploring the universe and the stars. Guangliang selects the pure white and diaphanous bottle, on which Dunhuang flying Apsaras and the high-tech astronaut are integrally printed on the appearance design, standing for the inheritance of the flying to the sky spirit.

Inspiration

The design aims to create a wholly different image of Fei tian, literally meaning fly to the sky. Fei tian has double meanings in Chinese, one being flying Apsaras in the frescoes of the Dunhuang Caves and another aerospace science and technology. In this connection, the illustration contains above two images, who are finger touching, forming a strong story-telling effect.

Project Overview

Guangliang 59Plus Flying CoBranded Liquor Packaging has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Sichuan Guangliang Wine Industry Co., Ltd..

Bronze Recognition

Sichuan Guangliang Wine Industry Co., Ltd. was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Guangliang 59Plus Flying CoBranded Liquor Packaging.

Sichuan Guangliang Wine Industry Co., Ltd. Press Releases

Discover Sichuan Guangliang Wine Industry Co., Ltd.'s journey through our press releases, available for all press members and journalists to use without restrictions. Journalists, gain instant access to 1 press releases today.

Guangliang 59Plus Flying CoBranded Liquor Packaging Unveiled by Sichuan Guangliang Wine Industry Co., Ltd.

Sichuan Guangliang Wine Industry Co., Ltd. introduces a limited edition liquor packaging co-designed with Dunhuang Museum, representing a fusion of traditional Chinese aesthetics and aerospace exploration.

Sichuan Guangliang Wine Industry Co., Ltd. Newsroom

Explore Sichuan Guangliang Wine Industry Co., Ltd. Newsroom to uncover award-winning design projects and more.