Gregory Donut

Packaging for Stora Enso China Packaging

Gregory donuts has 2 design philosophies, take environmental protection as the central task and minimalism. All raw materials are food grade and degradable, represent the environmental protection theme. Navy blue coordinate with stick figure layout design, convey the poetry of sailoring brand concept to consumer at the first beginning of the eye touch. 90 degrees rotation and two wings rise up structure design not only simulate the helm rotation and sail rise up motion, but also improve the packing efficiency.

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Gregory Donut by Jinglun Cui

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Packaging by Jinglun Cui

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Jinglun Cui Gregory Donut

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Jinglun Cui Packaging

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Stora Enso China PackagingBrand Logo

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Gregory Donut Packaging Press Releases

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Gregory Donut Packaging Media Articles

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Unique Properties

Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.

Tags

Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture

Production Technology

All visible paper are food contact grade materials. Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink. Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format.

Design Challenge

Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design. Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements.

Project Duration

The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.

Operation Flow

All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.

Research

In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from. This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture.

Inspiration

Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.

Project Overview

Gregory Donut Packaging has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Jinglun Cui.

Bronze Recognition

Jinglun Cui was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Gregory Donut Packaging.

Jinglun Cui Press Releases

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Introducing Gregory Donut: A Healthy and Poetic Sailor-Inspired Packaging Design

Stora Enso's Jinglun Cui Unveils Innovative Packaging Design Inspired by Sailor Culture

Jinglun Cui Newsroom

Find inspiration and award-winning creativity within the Jinglun Cui Newsroom.