Science is O2
School Textbooks for VISANG
O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
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Science is O2 by VISANG
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School Textbooks by VISANG
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Science is O2 School Textbooks Press Releases
Our Science is O2 press releases are ready in languages: English, for your convenience.
Science is O2 School Textbooks Media Articles
Leverage our ready-to-publish articles on Science is O2, offered in a range of languages: Hindi, English, Korean, Indonesian, Japanese, Russian, German, French, Spanish, Italian, Chinese (Mandarin), Dutch, Portuguese, Turkish and Arabic (Standard).
Unique Properties
O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
Tags
workbook, science, O2, QR Code
Production Technology
O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
Design Challenge
Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
Project Duration
Launched in Korea in September 2021
Operation Flow
Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
Research
COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment. Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.” To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials.
Inspiration
QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
Image Credits
Visang Creative Design Lab, 20121
Project Overview
Science is O2 School Textbooks has been a Golden winner in the Education, Teaching Aid and Training Content Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
VISANG was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work Science is O2 School Textbooks.
VISANG Press Releases
Attention press members and journalists: We offer a collection of press releases on VISANG and their notable work, available for your unrestricted use. Immediate access is granted to 11 press releases for all journalists.
Introducing Science is O2: The Innovative Digitized Science Textbook by VISANG
Discover the groundbreaking Science is O2, a digitized science textbook by VISANG, launched in Korea in September 2021, revolutionizing the way students access educational materials.
VISANG Newsroom
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