HanKkeut

Brand Identity for Visang

Han-kkeut is a brand developed by the collaboration of students and teachers. Under the brand objective of “all-in-one connection in learning,” Han-kkeut strives to research concepts required for learning and provide guidance that connects students with their teachers. The cover graphic symbolizes Han-kkeut with a stroke emanating from the brand identity image to express a sense of ascension. This is implemented on all Han-kkeut books to generate a unique visual feature.

Download Press Kit № 99386

Download Press Kit № 99386 Brand Identity for Visang by VISANG to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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HanKkeut by VISANG

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Brand Identity by VISANG

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VISANG HanKkeut

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VISANG Brand Identity

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Visang Design Team Photo

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VisangBrand Logo

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Visang Corporate Logo

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HanKkeut Brand Identity Press Releases

Press resources for HanKkeut are offered in several languages: English.

HanKkeut Brand Identity Media Articles

For immediate use: HanKkeut articles, available in languages such as Arabic (Standard), Indonesian, Japanese, Russian, Korean, German, French, Portuguese, Dutch, Turkish, Chinese (Mandarin), Hindi, English and Spanish, to enrich your content.

Unique Properties

Han-kkeut is a brand of grade school textbooks developed by the collaboration of students and teachers. Under the brand objective of 'all-in-one connection in learning', HanKkeut strives to research concepts required for learning and provide guidance that connects students with their teachers. Providing the best form of learning, the textbooks enable communication between teachers and students.

Tags

Learning Method, Brand Identity, all in one, connect, ascension

Production Technology

The vivid colors of HanKkeut brand are used to provide a strong yet simple design. The cover design of the brand book and textbooks make use of unique colors, embossed textures, and holographic stickers to effectively express the functions.

Design Challenge

In the process of developing a graphic motif to create a unique look for HanKkeut, the designers experienced many trials and errors. To represent the brand objective of “all-in-one connection in learning,” the brand identity uses connected strokes as a motif to complete a sense of ascension that expresses the brand value and customer benefits.

Project Duration

HanKkeut project is conducted in Seoul, Korea. We have developed education brands from July 2019 to December 2019.

Operation Flow

HanKkeut is a brand that generates best practices by connecting students with teachers, achievements with better performance, and past with the present, all through trust.

Research

Developed in 1998, HanKkeut achieved best practices in the education market through its bold challenges, becoming the leading brand in language arts and social studies study books for grade school students. The brand sold 10 million books in the shortest period in 2006, sold over 22 million books by 2013, and is a steady seller with more than 1 million sales annually. The innovation in the history of HanKkeut continues to this day.

Inspiration

The cover graphic symbolizes HanKkeut with a stroke emanating from the brand identity image to express a sense of ascension. This is implemented on all HanKkeut books to generate a unique visual feature. The design emphasizes the 'completion' and 'book' concepts, concisely expressing the 'Finish the Subject with One Book' brand slogan. The brand identity, slogan, and graphic images are used to expand the comprehensive series brand and establish an identity.

Image Credits

Visang Creative Design Lab, 2019

Project Overview

HanKkeut Brand Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

VISANG was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work HanKkeut Brand Identity.

VISANG Press Releases

For journalists seeking engaging content: Explore our press releases featuring VISANG's work, freely available for incorporation into your stories. Instantly access 11 press releases, available exclusively for journalists.

Introducing HanKkeut: A Unique Brand Identity for Grade School Textbooks

HanKkeut, a brand of grade school textbooks developed by VISANG, aims to revolutionize learning with its unique brand identity, emphasizing completion and connectivity. The project was conducted in Seoul, Korea, from July 2019 to December 2019, and has achieved remarkable success in the education market.

VISANG Newsroom

Discover outstanding design and award-winning initiatives in the VISANG Newsroom.