Shengming Shijia
Tea Gift Box for Hangzhou Xianlin Tea Co., Ltd.
With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity and permanency and the memory of tea-tasting.
Download Press Kit № 133573
Download Press Kit № 133573 Tea Gift Box for Hangzhou Xianlin Tea Co., Ltd. by Guangzhou Kemei Commodity Co., Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Shengming Shijia by Guangzhou Kemei Commodity Co Ltd
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Tea Gift Box by Guangzhou Kemei Commodity Co Ltd
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Guangzhou Kemei Commodity Co Ltd Shengming Shijia
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Guangzhou Kemei Commodity Co Ltd Tea Gift Box
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Hangzhou Xianlin Tea Co Ltd Brand Logo
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Shengming Shijia Tea Gift Box Press Releases
Explore press materials for Shengming Shijia, available in languages such as English.
Shengming Shijia Tea Gift Box Media Articles
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Unique Properties
With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
Production Technology
It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
Design Challenge
How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
Project Duration
In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
Operation Flow
There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.
Research
A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
Inspiration
In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
Project Overview
Shengming Shijia Tea Gift Box has been a Silver winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Guangzhou Kemei Commodity Co., Ltd..
Silver Recognition
Guangzhou Kemei Commodity Co., Ltd. was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Shengming Shijia Tea Gift Box.
Guangzhou Kemei Commodity Co., Ltd. Press Releases
Attention press members and journalists: We offer a collection of press releases on Guangzhou Kemei Commodity Co., Ltd. and their notable work, available for your unrestricted use. Immediate access is granted to 3 press releases for all journalists.
Introducing Shengming Shijia: A Unique Tea Gift Box Design Inspired by Three Pools Mirroring the Moon
Guangzhou Kemei Commodity Co., Ltd. unveils Shengming Shijia, a tea gift box design inspired by the serene beauty of Three Pools Mirroring the Moon, capturing the essence of local culture and history.
Guangzhou Kemei Commodity Co., Ltd. Newsroom
Access Guangzhou Kemei Commodity Co., Ltd. Newsroom to delve into the world of top-tier design and accolades.
